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| THE ORIGINAL? Hansaplast Adhesive Bandages – 2010 Source : I believe in adv Agency : TBWA Lima (Peru) |
LESS ORIGINAL Impact « Accelerated wound healing » – 2013 Source : Adsoftheworld Agency : Mc Cann Healthcare (Singapore) |
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| THE ORIGINAL? For Laboratirio – Erection Pills – 2002 Source : Cannes Archive Agency : Leo Burnett (Chile) |
LESS ORIGINAL Clavin Ultra – Erectile dysfunction remedy – 2013 Source : Cannes Archive Agency : Ogilvy & Mather Prague (Czech Republic) |
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| THE ORIGINAL? Central Clinic Cancer Treatment – 05-2013 « Learned how to take risks with his dad. Started smoking at home » Source : Adsoftheworld Agency : Brancozulu Sao Paulo (Brazil) |
LESS ORIGINAL Ezetrol (against heart-attacks) – 10-2013 « It’s even riskier to keep ignoring his high LDL_C » Source : Adsoftheworld Agency : BCG2 Auckland (New Zealand) |
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| THE ORIGINAL? Lamisil (Novartis) – 09/2011 Source : Cannes Archive, Coloribus Agency : Saatchi & Saatchi NY (USA) |
LESS ORIGINAL Neutrogena Feet Cream – 07/2012 Source : LaPubothèque Agency : DDB Paris (France) |
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| THE ORIGINAL? Voltaren – 2011 Source : Cannes Archive, Adsoftheworld Agency : Saatchi & Saatchi Simko (Switzerland) |
LESS ORIGINAL Neo Rheumacyl Forte – 2013 Source : Adsoftheworld Agency : Publicis (Indonesia) |
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| THE ORIGINAL? Leopard Cough Syrup – 2007 « Cough happens. Beware! » Source : Cannes SHORTLIST Agency : Contract Adv (Thaïland) |
LESS ORIGINAL Texa allergy tablets & syrup – 2012 « Sneezing sucks » Source : Adsoftheworld Agency : Saatchi & Saatchi Auckland (New Zealand) |
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| THE ORIGINAL? Saridon anti headache – 2005 “For that annoying headache that comes and goes” Source : Cannes Lions archive Agency : JWT Sao Paulo (Brazil) |
LESS ORIGINAL Aspirin anti headache – 2011 Headline : “Extra strength for headaches” Source : Adsoftheworld Agency : BBDO Toronto (Canada) |
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| THE ORIGINAL? Evonik Chemicals – 05/2008 Claim : “who helps your teeth shine so white?” Source : Adsoftheworld Agency : KNSK Hamburg (Germany) |
LESS ORIGINAL : Trident “long lasting whiteness” – 04/2009 Source : Cannes Archive Online Agency : JWT (Morocco) |
| Dent pour dent identique! Une bien croustillante ressemblance… Une idée, qui elle, n’a pas pris une ride. |
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| THE ORIGINAL? Band-Aid “100% waterproof” – 2008 Source : Creative Club of Sao Paulo Agency : JWT (Brazil) |
LESS ORIGINAL : Boots “Waterproof plasters” – 2009 Agency : McCann Erickson Bangkok (Thaïland) |
| Comme d’habitude ils vont très certainement plaider l’innocence… j’en ai déjà la larme à l’oeil… Donc, soit c’est un hasard, soit ils n’ont pas trouvé l’idée à la sueur de leur front! |
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| THE ORIGINAL? Vicks Vaporub “Breathe deeply” – 2006 Source : Cannes Archive, Agency : TBWA Santo Domingo (Dominican Republic) |
LESS ORIGINAL : Sudafed “Breathe clearly” – 2009 Source : Cannes 2009 outdoor longlist Agency : JWT London (United Kingdom) |
| Des affiches qui arrachent au moins un sourire, mais si les Anglais aspiraient à l’originalité c’est raté. Un exemple paru dans CB News Magazine N°1024 |
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| THE ORIGINAL? Listerine Mouthwash – 2007 Source : One Show Vol30 MERIT Agency : JWT (Puerto Rico) |
LESS ORIGINAL : Blend-a-med “don’t tell everyone what you had for lunch” – 2008 Source : Luerzer’s International Archive 5/2008 Agency : Saatchi & Saatchi Vienna (Austria) |
| Coup de filet dans les bas-fonds de l’imagination. Cette coïncidence (?) me laisse muet comme une carpe… (Un exemple paru dans CB News N°1016 du 1er Juin 2009) |
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
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