It hurts! / Une idée qui a fait long feu!

headache2005 headache2011
THE ORIGINAL?
Saridon anti headache – 2005
“For that annoying headache that comes and goes”
Source : Cannes Lions archive
Agency :  JWT Sao Paulo (Brazil)
LESS ORIGINAL
Aspirin anti headache – 2011
Headline : “Extra strength for headaches”
Source : Adsoftheworld
Agency : BBDO Toronto (Canada)