This past September, Brigham Young University challenged the University of Texas to an “AdFight.” When the University of Texas backed out, Brigham Young University challenged Colorado University, and now CU is letting BYU know that it’s totally on with the above video and accompanying website, which the Denver Egotist reports “students of the senior Portfolio Ad Class at CU — taught by Barrett Brynestad and Austin O’Connor” launched yesterday.
The AdFight will take place over a three day period, from briefing to presentation, although many details still need to be worked out. Date and time are still to be determined, but the schools hope to get “get a hypothetical brief from an agency, and be judged by a panel of CDs and other industry professionals.” We’ll be interested to see how this one plays out. Let the AdFight smackdown begin.
To celebrate 40 years of flying to the Cook Islands, Air New Zealand has collaborated with Sports Illustrated (celebrating the 50th anniversary of their Swimsuit Issue) for a new safety video featuring swimsuit models such as Chrissy Teigen, Ariel Meredith, Hannah Davis and Jessica Gomes.
“Safety in Paradise” launches next week, but Air New Zealand has shared this behind-the-scenes video of the Cook Islands shoot in the meantime. Christie Brinkley, who was propelled to fame in large part thanks to appearing on three consecutive Sports Illustrated Swimsuit covers, also makes an appearance in “Safety in Paradise,” from her Hollywood home.
“Sports Illustrated Swimsuit has a massive worldwide television, online and print campaign to celebrate the 50th anniversary and we’re incredibly excited to feature in that activity. The magazine alone has more than 61 million readers annually and the safety video shoot with Air New Zealand will feature in the special anniversary edition,” said Air New Zealand Head of Global Brand Development Jodi Williams.
Entertaining safety videos are nothing new for Air Zealand, who have been doing it for years, featuring folks like Richard Simmons, Bear Grylls, and Betty White, not to mention the Hobbit-themed one they released to coincide with Peter Jackson’s film. If Delta’s recent 80s-themed safety video is any indication, entertaining safety videos are now practically a requirement for airlines. The “Safety in Paradise” video will begin showing on Air New Zealand flights on February 11th, when some fear an epidemic of uncomfortable in-flight arousal.
BBDO associate creative director Diego Contreras (formerly of Anomaly) is making the jump to directing music videos with his cinematic video for Kool Head’s “Leon,” which he also wrote.
Contreras matches the late-night neon vibe of Kool Head’s dance-y, 80s synth laden track, while at the same time managing to tell a story over the course of the 5:30 video. To get the distinct visuals for the video, Contreras filmed in New York, utilizing “Lomo anamorphics on the Arri Alexa 4:3.”
The “Leon” video came about as a result of the friendship that developed between Contreras and Jason Nitti (producer/songwriter of Kool Head) while Nitti was an art director at Anomaly. When Nitti sent Contreras a folder of Kool Head tracks, Contreras loved the project so much he asked if he could shoot a video. Nitti told him to pick whichever track he wanted, and Contreras instantly gravitated toward “Leon.” As for the idea behind the music video, Contreras told The Music Bed it developed from “a weird TV spot for Converse [he wrote] about kids waking up in the middle of the night and sleepwalking to a basketball court to play ball. It was about loving something so much that you do it in your sleep. But like 98 percent of our work in advertising, it went into the horrifying black hole of dead ideas. So I brought it back out and used it as a starting point…which quickly evolved into a new story for the video.”
Initially funded via Kickstarter, Diego and producer Will Mahr “pitched in to double the budget” so that they could make the music video they wanted. Check out Contreras’ “Leon” video above, and stick around for credits after the jump. continued…
Yes, there is a memo concerning this latest Grey announce and it comes from Grey Group chairman/CEO Jim Heekin, who says this regarding Piers Yeld, who has been with the agency network for nearly six years, serving in a top executive role on one of the agency’s largest accounts as you’ll see below. Here’s the note, ladies and gents:
“I wanted to share the news with you that Piers Yeld, our globe-trotting Global Chief Operating Officer on the P&G worldwide business, will be leaving Grey to conquer new worlds and have some family time.
In reflecting on his 30th anniversary at Grey which he just celebrated, Piers said few people can honestly say they have been fortunate enough to continue to grow professionally and personally at a single agency for so long. That said, it is impossible to overstate the legacy of accomplishment he leaves us.
On Piers’ watch, Grey has achieved many milestones that have had an immense impact on the success of our global company:
Yes, San Francisco-based Goodby Silverstein & Partners has hired Eric Kallman as a creative director. In case you don’t recall, Kallman is one of the creative minds who was behind the now-ubiquitous, award-winning Old Spice “Man Your Man Could Smell Like” campaign who was poached by Gerry Graf and Barton F. Graf 9000 nearly three years ago. During his time at said agency, he helped win and worked with clients ranging from Little Caesar’s, DISH, Finlandia to Disney among others. Anyhow, he’s now headed to the Bay Area to join up with GS&P co-founder/co-chairman Jeff Goodby, who says in a statement, ““I think Eric will be an inspiration to our clients, to our people and, frankly, to me. I’m looking forward to watching how he sells such challenging, distinctive work.”
Along with his time with Gerry Graf and W+K Portland, Kallman served at TBWA\Chiat\Day New York. According to Goodby, the CD will work on accounts including fast-food chain Sonic and “got milk?” for California Milk Processor Board as well as helping to lead various new business pitches.
With Valentine’s Day less than two weeks away, a few creatives at San-Francisco based agency Swirl are releasing a video called “Less Than One” with an accompanying website.
The 5:30 “Less Than One” explores the question, “Do you believe in a soulmate?” as a couple wrestle with that question. The woman asks her boyfriend this at the beginning of the video, and he replies that it just doesn’t make sense. He then examines the likelihood, mathematically, of her finding the right guy, and by the end seems to concede that perhaps fate does play a role in finding the right person. “Less Than One” is well-produced, written, and acted enough to make all this watchable and slightly less cheesy than the synopsis I’ve just provided might suggest. The accompanying website allows users to input information about their location, age, and romantic preferences to calculate their own chances of finding a soulmate — although their calculations seem to ignore the possibility of finding someone outside your nearest city, kind of a big oversight in the age of Internet dating sites. Credits after the jump. continued…
Production company B-Reel recently premiered their film “A Living Soul” — directed by noted commercial and music video director Henry Moore Selder– at the Gothenburg International Film Festival, receiving an honorary mention from a jury who declared ““For a film with outstanding use of visual effects, it manages to visualize mind-boggling existential questions in a manner equally playful, hilarious and poetic.”
Selder was pleased with the film;s reception, stating that it was “great that the jury motivation highlights the seriousness of the questions that the film poses, while acknowledging the humour involved. This is the exact combination that drew me to the source novel in the first place!”
“A Living Soul” will make its international premiere at the Clermont-Ferrand International Short Film Festival in France this weekend. Based on P.C. Jersild’s controversial 1980s sci-fi novel, the film “follows the subjective perspective of Ypsilon, a human brain being kept alive artificially.” B-Reel is calling the film a “Novella Film” (which is not a term I’ve ever seen before, but I’m assuming means it’s longer than a typical shorter and shorter than a typical feature length film). The production company worked in collaboration with “Hungarian prosthetics and [animatronic] master-minds Filmefex Studios” and VFX production company Swiss and Chimney. Head here for the trailer, and stick around for credits after the jump. continued…
After spending the last five-plus years at Chicago-based Energy BBDO, word has trickled down through the departments that Dan Fietsam is no longer with the agency. If you recall, Fietsam replacedMarty Orzio over a half-decade ago as EVP/chief creative officer at the agency. We were forwarded a note from Energy sent from Energy’s president/CEO, Paul Tonise. See below:
After 5-1/2 years, Dan is leaving the agency. It’s been a good run, and we are thankful for Dan’s contributions to our collective success.
When Dan started, Energy BBDO was a smaller agency and, like the rest of America (and world), we were amidst one of most difficult macro economic downturns. We continued to grow and succeed and Dan was a key player.
Under his leadership, we drove award-winning work and got recognition from the creative community. Most importantly, he brought in wonderful creative leaders.
In the “Next Phase for Fietsam”, Dan yearns to get closer to the creation of the work. And that’s what he’ll do in his last month with the agency. We are in a search for Dan’s replacement and, in the interim, will rely on our outstanding group creative directors to continue leading their businesses.
We are grateful to Dan for all he’s done to help make Energy BBDO what it is today. I know you will all join me in offering your personal thanks to Dan.
We’ve received confirmation from Wunderman that Nick Moore, who has been with the agency since 2006 and has served as chief creative of the New York office of the WPP Group/Y&R agency. From what we’ve been told, and as you see below,the parting is “amicable.” Here’s a statement from Wunderman below.
“After eight years, Wunderman has amicably parted ways with Nick Moore. We thank him for his contributions and leadership during his time as creative director for the New York office. In the interim, Global Chief Creative Officer Lincoln Bjorkman will take up the reigns with the New York creative leaders reporting directly to him until the appropriate replacement is found. We wish him well in his further endeavors.” Prior to his joining Wunderman, Moore helped build that was responsible for BBDO’s global Proximity network, worked at what became Tequila\London and won Cyber Lions among accolades in the process.
The team behind Young Glory, who this year added a design category to “the only industry awards program rewarding creative consistency” have launched a new, global talent agency called YG Talent.
Young Glory mines the best under 30 talent for a competition spanning 8 creative briefs over 8 months. Over the years, they’ve attracted talented creative directors such as AKQA’s Rei Inamoto, R/GA’s Nick Law and Wieden+Kennedy’s Jim Riswold as judges. This has positioned Young Glory’s organizers as the caretakers of an ever-growing database of well-tested young talent.
“We realised that we were sitting on a real goldmine of talent – talent that was tested and vetted by some of the industry’s finest. So we thought why not allow agencies to tap into that? Through our monthly participations, we’re able to identify the next generation of creative superstars before everyone else. And most importantly for agencies, before they become too expensive,” says Young Glory co-founder Rafik Belmesk.
YG Talent will offer agencies “the opportunity to hire young to mid-level art directors, copywriters and designers from the four corners of the globe, solving an ever-present issue on agencies’ agendas: hiring the talent that will keep increasingly digital and diverse creative departments brewing,” providing talent in North America, Asia, Australia, Europe and New Zealand. Check out the video above, and head on over to YG Talent for more information.
Sources familiar with the matter tell us that Chris Garbutt, who has been with Ogilvy & Mather for the past seven years, has joined up with the WPP-owned East Coast operations, has joined up to head up its East Coast U.S. operations. Prior to this time at O&M, Garbutt worked for several years at TBWA\Paris and South African-based TBWA\Hunt Lascaris. We’ll await for a statement soon from Ogilvy on the matter. From what we’ve been told, Garbutt will be moving to the agency by year’s end. Here’s a comment from those in the know:
“The multi- award-winning creative director of Ogilvy Paris would he desires elsewhere? If the rumor begins to swell in advertising world, it is because it is founded. According to our information , a transfer of the “chief creative officer” to Ogilvy New York is under consideration. It could be done ‘ by the end of the year ,’ said a spokesman for the agency , insisting on the “quite natural” character of this movement, in an international group where “offices in New York Paris and work closely in the management of brands”. In fact , functions and especially the title of Chris Garbutt in the New York cousin had not yet been determined, as well as the conditions for eventual succession in the Paris office. If this departure became effective – he is still there to manage teams, Ogilvy would have to work hard to find the equivalent of South African hunter Lions (18 in 2013, including a Grand Prix Outdoor) , like a fish in the water with the digital , which led twice Ogilvy France on top of Eurobest . It is for this young successor of Bernard Bureau that the function of “chief creative officer” for all of Ogilvy France had been specially created in mid-2012 . He knows O & M long : it started at Ogilvy and Mather MTSR , South Africa in 1995 , before joining France and especially TBWA \ G1 on Nissan budget. Then return Ogilvy in 2008 as Creative Director of Ogilvy Paris .
Domino’s wanted to show that their pan pizza is “handmade, hand stretched and hand pressed” by real people with real hands, talented hands. So CP+B launched a new campaign for Domino’s highlighting talented Dominos employees, including a 30 second TV spot and accompanying microsite.
The TV spot “Labor of Love” showcases three Domino’s employees with three separate hobbies: muralist Diego G., painter Crystal S., and glassblower Chris P. Domino’s chose these employees to exemplify how Domino’s pizza makers “put as much care into the pizzas they make for customers, as the things they craft and create by hand elsewhere in their lives.” The campaign microsite tells these stories in ways the 30-second TV spot can’t, with in-depth profiles of Diego, Crystal and Chris from “Labor of Love” — along with several other highlighted Domino’s pizza makers, including various artists, a comic artist, and a carpenter. There’s also a space for talented Domino’s employees to submit their own story, so expect more content in the future.
Gavin McIness, the Rooster creative director who last November taught us all how to fight a baby, wrote an article explaining ten reasons why old punks make great dads, and it’s pretty convincing.
Among McIness’ arguments are that old punks are used to having roommates who puke on them, don’t mind looking like shit, are never embarrassed, understand insane ideas, and are better able to explain to their kids why drugs are bad: “Pot makes movies funny, but it kills your ambition. One Molly pill makes music better, but you’ll bad-trip when you get older. Adderall is just speed, and we saw what that did to Lemmy. Cocaine won’t kill you, but it will turn you into a paranoid douche. Oh, and don’t pour hard liquor up your ass. It will give you alcohol poisoning.”
McIness also mentions how “slamdancing prepares you for being attacked” by your kids, “skinheads are giant babies,” and the cacophony your children cook up banging on garbage cans and pans doesn’t sound all that different from, say, The Dead Kennedys’ “Government Flu.” He also shares the hilarious and disgusting story of when his infant daughter’s nose kept running so he “sucked out about a pound of snot before spitting it into the sink,” only to find out later that “the Swiss had invented a handy rubber tube” for that purpose. Head on over to Taki’s Magazine for the rest of “10 Reasons Old Punks Make Great Dads.”
Chances are you were watching Sunday night when Bob Dylan actually asked, in a Chrysler ad reaching over 100 million people, “Is there anything more American than America?”
It stands out, amidst stiff competition, as the most ridiculous line uttered during the barrage of Super Bowl advertising. The rest of the spot almost doesn’t even matter, since all people will remember is that one terrible line that begs to be parodied. And now it has been. A not as of yet identified Miami Ad School student created this parody using the footage from the Chrysler spot, dubbed with their best Dylan impression waxing ridiculous on America. With lines like, “Cuz ‘American’ is America’s adjective, and sometimes it’s a noun for people in America” and “Being an American person? Well, that takes being a person in America” the parody does a good job at pointing out what’s so ridiculous about not just the specific Chrysler ad in question, but a whole genre of overly-patriotic advertising. Now if only we knew who was responsible…
After spending the last four-and-a-half years at R/GA’s New York hub, where he served as senior strategist, working with clients ranging from Nike to Unilever to Samsung in the process, Jon Jones has left the agency for the digital age to assume the chief digital officer position at The Incite Agency. In case you don’t know what Incite is, it’s the communcations firm co-founded by Robert Gibbs, President Obama‘s former press secretary. Jones has some history with Obama as he served as his first digital strategist for his 2008 presidential campaign. During his career, Jones has also worked for trades like The New Republic.
In case you didn’t catch it over the weekend, NFL pro Brad Smith discussed his most anticipated Super Bowl ads, a chat that followed his thoughts on Richard Sherman and more Super Bowl controversy. There’s a prevalent Beats-starring Colin Kaepernick spot that stirs his emotions. It’s quick and painless, and MediabistroTV sat down with Philadelphia Eagles’ wide receiver, who was in town in town to promote his “Design for Brad Smith” competition to talk about the issue.
Take a gander, and to watch more mediabistroTV videos, subscribe to our YouTube channel and follow us on Twitter: @mediabistroTV.
You probably saw the trailer for U2′s new music video, directed by Mark Romanek, for their latest release “Invisible” during the big game last night, but here it is in case you fell asleep during one of the most boring Super Bowl games in recent memory.
“Invisible,” which was produced by Danger Mouse and mixed by Tom Elmhirst, is available for free on iTunes today until 11:59 PM (the track first became available for download last night following the Super Bowl). While normally that would still be too much to pay for a new U2 song, for every download Bank of America will be making a one dollar donation to the Global Fund via RED, Bono‘s organization set up to channel funds to the Global Fund to Fight Aids. This new partnership “sees Bank of America committing $10m to (RED), and has resulted in a $10 million match from the Bill & Melinda Gates Foundation, as well as $1 million each from both SAP and South Africa’s Motsepe Family – bringing the total commitment to $22 million.” So the latest development in the “Well his music really sucks, but at least he does all those nice things for AIDS relief in Africa,” sees Bono attempting to guilt you into downloading U2′s latest snoozefest so that you can make a contribution to RED free of charge. Or you could just go ahead and make a donation, essentially paying a fee to avoid having anything to do with U2′s music. Credits after the jump. continued…
A phone call has confirmed that Erica Hoholick has rejoined her old stomping grounds at TBWA\Chiat\Day Los Angeles, where she spent six years as managing director and oversaw client efforts for the likes of Sara Lee, Gatorade and Pepsi. Hoholick has spent the last three years at Ogilvy London, where she served as worldwide managing director on the agency’s Dove business. From what we’ve been told, Hoholick will take on the role of president of TBWA\Media Arts Lab beginning next week. Spies tell that a new chief strategy officer is on the way as well. During her career, Hoholick has also worked on the account side at various Saatchi & Saatchi offices as well as Y&R
Fresh off of nabbing general market ad duties from Mother NY for Burger King earlier this month, Culver City, CA-based agency Pitch has made some moves within its creative department. Most notably, the agency has promoted Xanthe Wells, most recently executive creative director, to the role of chief creative officer. Wells (pictured above) joined Pitch as ECD in early 2013 after spending over seven years at TBWA\Chiat\Day L.A., where she worked with clients ranging from Kraft to Pepsi. The new CCO replaces Eric Springer, who left Pitch for the top creative gig at Draftfcb last year.
Along with the Wells promotion, Pitch has also welcomed aboard fellow Chiat LA alum Gage Clegg, who, along with his significant other, Becca Morton, parted ways with the latter agency last spring (but subsequently stayed on as GCD). Clegg joins up with Pitch as group creative director.
We’ve received word that Adam Kmiec, who’s spent nearly the last two years as director/global digital media and social media for Campbell Soup Co., is no longer with the company. No official word on where he’s headed to next but spies say that Kmiec has moved back to Chicago, where he last served as director/social media for Walgreens. During his career, Kmiec also worked on the agency side in production/account departments at Colle+McVoy, Draftfcb, Fallon and MARC USA
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