Hasta La Creative!

Fresh off of nabbing general market ad duties from Mother NY for Burger King earlier this month, Culver City, CA-based agency Pitch has made some moves within its creative department. Most notably, the agency has promoted Xanthe Wells, most recently executive creative director, to the role of chief creative officer. Wells (pictured above) joined Pitch as ECD in early 2013 after spending over seven years at TBWA\Chiat\Day L.A., where she worked with clients ranging from Kraft to Pepsi. The new CCO replaces Eric Springer, who left Pitch for the top creative gig at Draftfcb last year.

Along with the Wells promotion, Pitch has also welcomed aboard fellow Chiat LA alum Gage Clegg, who, along with his significant other, Becca Morton, parted ways with the latter agency last spring (but subsequently stayed on as GCD). Clegg joins up with Pitch as group creative director.

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Don’t worry, worried tipsters. Though they left TBWA\Chiat\Day LA rather quietly, we’re getting word from sources in the know that there was nothing sinister going on regarding the departures of group creative directors/significant others Becca Morton and Gage Clegg. But yes, we have received confirmation that Morton and Clegg, art director and copywriter by trade, respectively, have left Chiat LA after spending nine years with the agency (as well as with its innovation studio, Let There Be Dragons), where they worked on past and present accounts including Visa (remember the 2008 spot above?), The Grammys, Johnson & Johnson, Pedigree and Southwest.

Now that sources tell us their last freelance work with said agency is in the can, which may explain why their departure was a bit subtle, the pair has struck out on their own as you can see in their most recent LinkedIn update. Here’s an excerpt: “We love coming up with ideas, solving problems, finding solutions and making things that are smart and simple and beautiful. We don’t so much love meetings and politics and not ever being able to go on vacations and such, so have decided to enter the wild and wolly world of freelance.”

Morton and Clegg started out as senior art director and copywriter, respectively, before eventually getting bumped up to GCDs at TBWA C\D LA two years ago.

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