CU to Take on BYU in AdFight Smackdown

This past September, Brigham Young University challenged the University of Texas to an “AdFight.” When the University of Texas backed out, Brigham Young University challenged Colorado University, and now CU is letting BYU know that it’s totally on with the above video and accompanying website, which the Denver Egotist reports “students of the senior Portfolio Ad Class at CU — taught by Barrett Brynestad and Austin O’Connor” launched yesterday.

The AdFight will take place over a three day period, from briefing to presentation, although many details still need to be worked out. Date and time are still to be determined, but the schools hope to get “get a hypothetical brief from an agency, and be judged by a panel of CDs and other industry professionals.” We’ll be interested to see how this one plays out. Let the AdFight smackdown begin.

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TDA_Boulder Excuses Ragged Employees with ‘Happy Hour Virus’

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This little side project doesn’t seem to have much of a purpose, but TDA_Boulder built one of those trick-your-boss programs called “Happy Hour Virus.” Frustrated employees can choose from one of three templates that make a computer screen look like it has a virus or technical error and then bounce to a bar for some early liquid therapy. Of course, you can get out of the screen by pressing ESC, which is necessary, but also renders the whole idea fairly useless. It’s not as plausible as the March Madness fake spreadsheets that can hide scores and brackets (as long as you work with spreadsheets regularly). Symbolically, the project is meant to stress the respectable work/personal-life balance present at the agency, but other than that, there’s not much to digest here.  It may be Thursday, but this feels like a Friday item. Credits after the jump.

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