Mom-and-pop bookstores around the country are taking on Amazon in a sharp-elbowed stunt that uses lookalikes of the retail behemoth’s ubiquitous cardboard boxes as a trolling medium. The program, called #BoxedOut on behalf of the American Booksellers Association, comes from DCX Growth Accelerator, an agency known for punking a group of fashion influencers with $20…
For much of mankind’s history, artists and art aficionados have sustained a fascination with the depiction of the human body–sans skin. Skeletons and skulls utilized as popular artistic imagery can be traced as far back as when the Pre-Pottery Neolithic B plastered human skulls created in the ancient upper Mesopotamia region between 8,000 and 6,000…
With Election Day less than three weeks away, early voting is currently underway in about 20 U.S. states. In one of many campaigns urging voters to set aside time to get to the polls during the early voting window–which generally means shorter lines and less congestion at polling locations–Brooklyn-based IPG agency Huge rolled out a…
The Latinx community in New York has a complex, abundant history. HBO recently spotlighted that history through art with an out-of-home campaign celebrating Siempre, Luis, its new documentary following the political activism of Luis A. Miranda Jr., father of Hamilton creator Lin-Manuel Miranda. The network commissioned four local artists–Carlos J. Martinez, Dister Rondon, Danny Peguero…
While most modern audiences know Medusa as a snake-headed monster with a lethal gaze, her origin story in Greek myth has a theme that’s remained tragically timeless across thousands of years: a victim blamed for the sins of her attacker. Raped by the sea god Poseidon in a Temple of Athena, Medusa was punished by…
With a new website full of chaotic audio clips of sirens, puking cats and rumbling stomachs, agency TBWALondon and men’s media platform The Book of Man want to help folks take better of themselves during this stressful time–by helping them bail on video calls. Months into this pandemic, most of us can relate to that…
LONDON–In 2019, the world’s first brick-and-mortar Vagina Museum opened in Camden, London with the aim of smashing stigmas, spreading awareness of the gynecological anatomy and health, and giving people the confidence to discuss issues related to vaginas. The project was launched after the founders found out that while there was a penis museum in Iceland…
Lyft is committing to support minority creators and artists by amplifying their work atop New York taxi cabs. The rideshare company’s original content development arm has launched an ongoing creative campaign that uses Halo by Lyft, the brand’s outdoor advertising platform that brings targeted marketing to LED smart screens on cabs. The brand has kicked…
If you’ve ever dined in a Michelin star restaurant (I say dined, because somehow it feels more proper to say than “eaten” when talking about a fancy establishment) then you probably had to wait a fair while to get a table before being blown away by the mastery of the cooking. Well, Burger King in…
Imagine having a client like McDonald’s that is so globally famous that you don’t even need to display the brand’s logo or name in ads. TBWAParis, which has worked with McDonald’s in France since 1985, has leveraged the power of the fast food brand’s menu in its latest campaign, which features out-of-home ads of a…
Sleep: when we get enough, it rejuvenates and energizes us, leaving us fired up and ready to take on the day. But when we don’t-thanks to crying children, insomnia, Covid-19 anxiety or a good old boozy night with friends (remember those?)-we can feel pretty horrendous, groggy and exhausted when the morning alarm goes off. A…
Covid-19’s March outbreak in New York saw certain pockets of city dwellers to flee to the suburbs and a subsequent cultural conversation about whether or not the city is dead. In response, Candid, a DTC teledentistry brand, is informing residents that the city is more alive than ever with its latest geo-targeted campaign. The New…
Earlier this month the wildlife charity WWF published a harrowing report that estimated there had been a 68% decline in the number global vertebrate species populations between 1970 and 2016 due to “humanity’s increasing destruction of nature.” To promote awareness of these serious declines, caused largely by human actions, WWF’s Danish creative agency Pong turned…
LONDON–Combined, gay and straight people have anal sex 56 billion times a year, according to estimates by Durex, but the brand says the sexual act remains “stigmatized and underrepresented,” particularly in advertising. To challenge that, and promote the brand’s lubricant products, Havas London, with help from media agency One Green Bean and Havas Paris, has…
Havas Media entered into a partnership with OOH specialist agency Talon in North America, with Talon providing its OOH services planning and proprietary technology as well as data platforms across Havas’ client roster in North America. Talon’s services include strategic OOH planning, audience-driven targeting, media buying and execution, and outcome-based measurement and will provide Havas…
In the U.S, “moving day” is usually dictated by a new house purchase, or a lease on a rental property coming to an end. But for people living in the province of Quebec, eastern Canada, Moving Day is a somewhat formal event that takes place on the same day every year, and it has done…
In the marketing world, the line between embarrassing mistake and well-crafted opportunity is a notoriously blurry one. Companies (and the U.S. president) often say their gaffes were actually intentional, leaving many to decide for themselves. That seems to be the case with Ikea in Bahrain, where the retailer raised eyebrows with a storefront ad that…
A graffiti artist whose resume includes Tom Clancy video games and Reebok yoga outfits has reimagined the classic Ralph Lauren polo shirt as part of a new outdoor art installation for the brand. The street artist, known as ELLE, is part of the summer campaign that spans New York, Chicago and Dallas, where three giant…
A pioneering CBD brand is collaborating directly with Mother Nature in the American heartland for its latest marketing. What better way, according to Charlotte’s Web, to tout itself as a plant-rich alternative in the wellness space? The Colorado-based company has several goals with the latest, lushest phase of its ongoing “Trust the Earth” campaign. But…
While many brands have released statements in support of Black Lives Matter, few have gone out of their way to advertise directly to the communities where protesters have been rallying for the movement. For Juneteenth, the annual June 19 holiday commemorating the emancipation of U.S. slaves, Twitter has launched a wide range of initiatives in…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
