Vespa, the famous Italian scooter brand, has welcomed bikers back to the roads with a delightful new global poster campaign by BBH London, which captures the post-war spirit of the 1950s. The campaign brings back Vespa’s slogan “Vespizzatevi” (“Let’s Vespa” in English) for the first time since in decades and aims to capture a sense…
When the federal government told the country to stay home during the coronavirus pandemic, it was inevitable that out-of-home advertising would take it on the chin, as 40% of out-of-home advertisements lost their usual audiences, according to the industry’s trade group. As the U.S. begins to slowly open back up and consumers crawl away from…
A new, digital public service ad campaign, illustrated by top artists, has launched across New York City, featuring messages about public safety and expressions of gratitude for essential workers still heading into the city each day. The ads are appearing on select screens in Times Square and on some 1,800 digital LinkNYC kiosks across the…
There are only two eras in advertising: Ads that came out before Burger King’s Moldy Whopper and ads that came out after Burger King’s Moldy Whopper. One moment, thin as a dagger’s edge, lies between the two–and we are living in it at this very instant. Today, Burger King unveiled a global ad campaign aimed…
A handful of cannabis buds have been artfully stacked and lovingly photographed for a massive outdoor ad with the tagline, “Happy 4:20 LA.” And if you miss this friendly pot-centric greeting one day, you’ll have plenty of chances to see it again because sponsor Weedmaps plans a yearlong takeover of the space every afternoon at…
A new agency player has entered the out-of-home arena. Quan Media Group officially launched today, with a roster of DTC brands including Away, Banza, Contiki, Dagne Dover, Daily Harvest and digital health care company Ro. Quan was founded by agency veteran Brian Rappaport, who will serve as the company’s CEO. “Today’s brand marketers need a…
How many brands could pull this off? McDonald’s, whose marketing has been tilting increasingly toward minimalism in its European advertising, has launched an outdoor campaign that’s both subtle and loaded with swagger. The ads from Leo Burnett London don’t mention the fast food brand by name, show its logo or include any pictures of the…
Go ahead and make those sweeping resolutions for 2020, like hitting the gym in beast mode seven days a week and going cold turkey on the drive-through. It’s good to have goals. But the Ritual vitamin brand has two words for those of us who may be over-eager–and guilt-ridden–this time of year: Baby. Steps. Execs…
Two years ago, dating app OkCupid was the darling of the creative world. The brand’s “DTF” campaign from Wieden + Kennedy New York twisted the original meaning of the acronym with dozens of new sayings designed to move dating away from just hookups. The bold campaign–a first for OkCupid, founded in 2004–significantly boosted buzz, made…
Dracula, the gothic masterpiece from Bram Stoker, is the century-old gift that keeps on giving–not only to fans and content producers, but also to marketers looking for a juicy project to sink their teeth into. Ad mavens in the U.K. have captured the essence of vampiric DNA and blended it with modern outdoor ad tech…
Wondering how to find a Burger King that isn’t there? That’s not an existential question, though it is admittedly an odd one posed by the burger chain’s new outdoor campaign from agency Buzzman. A series of new out-of-home ads for Burger King France seem, at first glance, to offer directions to the nearest location. That’s…
While it can be a bit unnerving for pedestrians when a car whooshes by with little more noise than a passing breeze, the relative silence of electric cars is one of their best attributes. We’ve become so accustomed to the raucous clatter, sputter and grinding of combustion engines, we hardly even notice the sounds until…
When it comes to Philip Pullman’s His Dark Materials series, things have always been a bit different in the U.S. and the U.K. Here in the States, we know the first book as The Golden Compass, while in his native Britain it was published as Northern Lights. Similarly, the new show based on the novels…
Typically, seeing quotes around a brand name would make you understandably wary, in the same way you’d be reluctant to eat something that someone described with air-quotes as “food.” But with Ikea’s Wembley location in London, there’s a good–albeit a bit obscure–reason why the chain has put quote marks around its name on the front…
When Apple launched AirPods three years ago, there was some understandable skepticism from consumers about the wireless devices. Would they stay in your ear? (Conan O’Brien doubted it.) Would they hold a charge? Would they really replace the wired earbuds that had been an iconic part of Apple’s aesthetic since the iPod’s “Silhouettes” campaign launched…
Visiting Times Square at night can be a pretty overwhelming experience, in part because of the visual chaos of so many massive digital ads vying for your attention. But would it be even more overwhelming if all the ads came together to tell one immersive story? The producers of Broadway’s Harry Potter and the Cursed…
When you’re stuck in traffic or waiting for a delayed train, the world just feels stagnant, stale and infuriating. Sprite is hoping to offer some relief–at least visually–for Brazilians trapped in this all-to-common situation. With summer approaching for Brazil (the season runs from December to March in South America), Wieden + Kennedy S?o Paulo has…
Generation X has been hiding in plain sight for years now. Today’s culture war is typically divided into two camps: fist-shaking Boomers who hate socialism but love Medicare, and millennials staring alongside Gen Z into a future that somehow promises to be both unaffordable and apocalyptic. We Gen Xers, however, are just kind of stuck…
While Los Angeles may feel like an endless landscape of billboards from the ground level, those flying into the city mostly just see swaths of brown and black roofs framed by streetlights and traffic. So for now, window seat passengers should be glad to have something to look at, even if it is just text-only…
We all know refurbished smartphones and other hardware are cheaper options than buying the newest gadgets off the shelf, but many also assume those savings must come at a cost of quality. In fact, 52% of French consumers are skeptical of the reliability and quality of refurbished equipment, according to Paris-based Back Market, a large…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
