While walking through Westminster underground in early Autumn 2020, Jake Dubbins, the managing director of Media Bounty–the London-based independent ethical creative and media agency–noticed a number of adverts he hadn’t seen anywhere else for brands such as BP, defense electronics company BAE Systems and some others. From this, a campaign idea was born that would…
Not content with clothing Europe’s elite, Italian luxury fashion brand Prada has turned to “dressing” some of the most iconic buildings across Europe’s most famous cities to promote its latest collection. Buildings in Milan, Paris, Amsterdam and London have been painted and dressed with the Prada brand over the last month in conjunction with Milan…
A series of three simple geometric shapes–a circle, triangle and square–printed on a nondescript business card is an invitation, as fans of Netflix’s ultra-violent mega-hit Squid Game now know. And the results of RSVP-ing to this cryptic offer vary wildly. If handed a similar-looking piece of paper as the 456 players in the streaming service’s…
The percentage of adults aged 25 to 35 years old that have lived in their current home for less than two years has risen from 33.8% in 1960 to 45.3% as recently as 2017. With millennials moving more than previous generations, there is a growing need for flexible furnishing options. To that end, home decor…
With more than 87,000 people recognized as being deaf across the country–many of whom might have English as their second or third language–according to the British Deaf Association, British Sign Language (BSL) has been included for the first time on a digital billboard campaign released by Microsoft across the U.K. The campaign will run on…
After suffering double-digit declines amid last year’s empty cityscapes and highways, out of home advertising’s 2021 comeback appears to be gaining, according to reports from industry groups. Even with the surge of the Delta variant, OOH’s second quarter performance remained strong, rising 38%, according to the Out of Home Advertising Association of America. The trade…
The global sexual wellness market is expected to reach $41.6 billion by the year 2027. Yet social stigma, particularly when it comes to healthcare that doesn’t apply directly to cisgender men, remains a major hurdle for access to things like birth control. According to The Pill Club, getting contraception should be as easy as visiting…
You might not expect an insurance company to urge you to be reckless. But that is the message from Scandinavian insurer Hedvig, which throws caution to the wind in a new campaign targeting college students. As students start a new semester, with some leaving home for the first time, Hedvig’s ads simply read: “Go get…
Rapper, actor and entrepreneur Drake is no stranger to the concept of out-of-home advertising. He’s utilized billboards to promote new music and concerts–as well as congratulating Rihanna–since 2011. With his latest album release, Certified Lover Boy, the Canadian artist took the OOH route again. This time, he’s highlighting album cuts by plastering every featured artist’s…
With four digital and two static billboards, the luxury hot sauce that has taken over social media is now dominating the Philly Fashion District. According to Michelle Gabe, Truff’s marketing director, adding a branded twist to the city’s most sacred delicacy–the cheesesteak–needed to be done with the utmost respect. “We know how passionate people can…
At the end of the day, a sizable portion of modern-day rap beefs are remembered as little more than interesting marketing moments. Take the thoroughly entertaining tiff between Drake and Kanye West, for example. Once considered cordial acquaintances, the two megastars have devolved into a fairly petty rivalry that has resulted in some cleverly placed…
El Pollo Loco is drawing some inspiration from its Los Angeles hometown and launching a “For Your Consideration” campaign to recommend 11 Hispanic chefs for the 2022 James Beard Foundation Awards, recognizing culinary talents and achievements. The campaign, which begins today, the start of Hispanic Heritage Month, aims to bring attention to the fact that…
Soon, Pok?mon Trainers will have yet another hunt on their hands, courtesy of a rather epic partnership. Today, Pok?mon and Oreo announced a new partnership featuring a limited-edition cookie pack. The collaboration will include 16 designs based on some of the fantasy franchise’s most popular characters, including Bulbasaur, Charmander and Squirtle. To formally announce the…
Without a background in the film industry, New Yorker Fabian Castro made his way into Hollywood and now stands as the senior vice president of multicultural marketing at Universal Pictures. With his role comes initiatives that speak to diverse audiences in a relatable and authentic way, with the latest including working with producer Jordan Peele…
Clear Channel Outdoor is partnering with Foursquare to provide brands with daily updated campaign performance metrics across both traditional printed as well as digital out-of-home (DOOH) displays, as the oldest mass ad format seeks to align with other media. The two companies are merging their campaign performance tools: CCO’s RadarProof time-stamped ad technology and Foursquare…
After Paris imposed a new citywide speed limit, a local running store decided to demonstrate its rule-breaking approach to fitness by challenging people to outrun the law. A speed limit of 18mph (30km/h) came into force across Paris last week, with city officials saying it would increase traffic safety and reduce noise and pollution. A…
At first glance, this new series of ads appears to be a typical fashion campaign. But look a little closer and its darker meaning is revealed. Women’s Aid, a British charity that aims to end domestic violence, has subverted fashion advertising tropes to raise awareness of coercive control–a pattern of behaviors used to control, manipulate…
If I pour 6 ounces of my own blood into a gas tank, I’m just a weirdo. But if I pour it into a paint can, I’m a…provocateur. Sure, the effect is equally inconsequential, but there’s something eerily visceral about the idea of blood being infused into art or added into products that someone else…
One small step for billionaires is one giant leap for advertising. Canadian startup Geometric Energy Corporation (GEC) recently announced the Doge-1 Mission to the Moon. An 88-pound satellite called CubeSat will hitch a ride aboard a Falcon 9 rocket launched by Elon Musk’s SpaceX during a lunar payload mission in Q1 of 2022. Once in…
At Old Navy, beginning Aug. 20, a woman’s size or shape won’t determine what styles she can shop or how much she’ll will pay. That’s because the value-minded apparel retailer is making all styles available in all sizes, with no difference in the price tag whether the customer is a zero or a 30, an…
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