Mar
05
Media Decoder Blog: Rich and Proud of It, Saudi Billionaire Prefers Bloomberg’s To Forbes
Posted in: UncategorizedPrince Alwaleed Bin Talal has had long disputes with the Forbes Billionaires List, which he says understates his wealth.
Mar
04
Advertising: The Guardian Begins American Ad Campaign
Posted in: UncategorizedThe venerable British newspaper is hoping to increase American readership with an ad campaign exploring controversial topics through graphics.
Mar
04
Photojournalists in Oakland Face Epidemic of Camera Robberies
Posted in: UncategorizedIn less than a year, journalists at every major television news station in the Bay Area have been robbed of expensive cameras, sometimes at gunpoint, and it is changing the way they report.
Mar
03
A 93-Year-Old Paperboy, Still Making the Rounds
Posted in: UncategorizedNewt Wallace, one of eight carriers for The Winters Express, has been walking the same blocks of downtown Winters, Calif. (population about 6,600) since 1947.
Mar
02
DealBook: Buffett’s Annual Letter Plays Up Newspapers’ Value
Posted in: UncategorizedWarren Buffett’s letter to shareholders underscores his reputation as a contrarian investor, describing his investments in newspapers, a business others have shunned.
Jul
25
Newspaper Sculptures
Posted in: UncategorizedL’artiste coréen Yun-Woo Choi a crée des sculptures impressionnantes en utilisant des pages de magazines pliées et déformées. En les collant ensemble pour composer des formes ce dernier parvient à nous faire plonger dans son univers. Une galerie de ses différentes œuvres magnifiques est à découvrir dans la suite.
Dec
28
Alvah H. Chapman Jr., Civic-Minded Leader of Knight Ridder, Dies at 87
Posted in: UncategorizedMr. Chapman was the former publisher of The Miami Herald and chairman of the Knight Ridder newspapers and one of South Florida’s most influential philanthropic and civic leaders.br/br/span class=”advertisement” a href=”http://www.pheedo.com/click.phdo?x=05f399cfcb004deba37ed325aeab8424u=http://www.nytimes.com/2008/12/28/business/media/28chapman.html”img src=”http://www.pheedo.com/img.phdo?x=05f399cfcb004deba37ed325aeab8424u=http://www.nytimes.com/2008/12/28/business/media/28chapman.html” border=”0″//a
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Dec
28
Prototype: The Comics Are Feeling the Pain of Print
Posted in: UncategorizedMany wonder whether daily comics can make a jump to mass electronic distribution or whether they will be tossed aside like yesterday’s news.br/br/span class=”advertisement” a href=”http://www.pheedo.com/click.phdo?x=05f399cfcb004deba37ed325aeab8424u=http://www.nytimes.com/2008/12/28/business/media/28proto.html”img src=”http://www.pheedo.com/img.phdo?x=05f399cfcb004deba37ed325aeab8424u=http://www.nytimes.com/2008/12/28/business/media/28proto.html” border=”0″//a
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Dec
25
Tim Russert | b. 1950: Role Model
Posted in: UncategorizedHe was the John Madden of political coverage.br/br/span class=”advertisement” a href=”http://www.pheedo.com/click.phdo?x=05f399cfcb004deba37ed325aeab8424u=http://www.nytimes.com/2008/12/28/magazine/28russert-t.html”img src=”http://www.pheedo.com/img.phdo?x=05f399cfcb004deba37ed325aeab8424u=http://www.nytimes.com/2008/12/28/magazine/28russert-t.html” border=”0″//a
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Apr
08
Applying a Print and Online Parallel Run for Newspaper Advertising
Posted in: Uncategorized
As far as newspapers are concerned, much of the call is geared towards shifting from the usual paper used printing news to the paperless online news circulars today. If you will notice, a lot of newspapers today have a similar site online which many would find as redundant.
Apparently, this is because not all people are still familiar with the web. Add to the fact, the cost for advertising online compared to print advertising in the papers is different. There will be a preference on where to advertise as long as it targets the proper market being catered to.
As stated earlier, not all people are adept with technology and knowledge of accessing news and other standards newspaper articles may need a little bit more time for them to get used to.
That is one reason why print and online news are still present today. They cater towards different markets which in turn will drive the proper modes of targeted advertising.
Related Source: Canadian newspapers holding their own group
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