Hasta La Creative!

The McDonald’s Owner/Operators of Chicagoland and Northwest Indiana have dropped Leo Burnett and named Toronto-based agency Cosette as their new local advertising agency, reports the Chicago Tribune.

The move, which was announced yesterday, shifts the marketing for almost 500 mid-west McDonald’s away from Leo Burnett, who have represented the McDonald’s Owner/Operators of Chicagoland and Northwest Indiana since the mid-80s.

“We’re thrilled to welcome Cossette and their fresh creative ideas to MOCNI,” said Ed Schmitt Jr., MOCNI co-op president. “They have a clear passion for our business, and a proven track record with our counterparts in Canada.”

Cossette is already McDonald’s lead creative agency in Canada, where they handle national brand and regional owner/operator business. This appointment marks their first U.S. assignment, and the agency will be opening up a Chicago office to handle the new business. The new office will be headed by Alyssa Huggins, a veteran of Cossette’s McDonald’s Canada business in Toronto, and staffed by around 20 people, including both Cossette Canadian team members and local Chicago talent.

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Over the weekend you may have heard of some newfound uncertainty regarding the world’s soon-to-be-biggest agency: the bastard child of Publicis and Omnicom.

Let’s review the reports, shall we?

continued…

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–CP+B LA Names Two New Creative Directors

–HBO GO Screens Sex Scenes for You, Your Parents and Your Little Sister

–W+K Names Collen DeCourcy as Partner

–W+K Lands Weight Watchers

–Walton Isaacson Debuts First-Ever TV Spot for Knob Creek

–Ann Mack Leaves JWT for Facebook Startup (Memo Included)

-’Ideas to Steal’ Lets Creative Share Unused Ideas

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Louisville, Kentucky-based independent agency Creative Alliance’s CEO Debbie Scoppechio announced today that Jerry Preyss will join the agency as its new CEO effective May 12th. Scoppechio, who will remain chairman of the board, says the announcement completes the succession planning process which the agency began over three years ago. Preyss will join Scoppechio and president/chief operating officer Toni Clem to form the agency’s leadership team.

Preyss comes to Creative Alliance from INTERBRAND in Cincinnati, where he served as CEO of the agency’s Consumer Brands and Services Center of Excellence. He was responsible for serving brands including P&G, Anheuser Busch, Campbell’s and Kellogg’s. Before INTERBRAND, Preyss served stints as vice president and chief creative officer of global branding and innovation for Hertz Global Holdings, and president and CEO of G2 Refiner, where he was responsible for negotiating the acquisition of the Philadelphia agency by Grey Worldwide Group.

“We have searched long and hard and we are so excited to make Jerry part of our award-winning team,” said Scoppechio. “The depth and breadth of Jerry’s national brand experience will allow us to take Creative Alliance to another level of service that will create real benefits for our clients and our employees.”

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The American Advertising Federation has announced the judging panel for their 2014 American Advertising Awards, “the largest competition honoring excellence in advertising creativity.” Judges will review nearly 1,500 entries from all over the country in Washington, D.C. on April 25 and 26, choosing from finalists who have already won in 15 district-level competitions. Remote judging will be  supervised by Mark Landon, president of the Landon Agency in Los Angeles, and Kirk Kirkpatrick, group creative director at Trozzolo Communications Group in Overland Park, Kansas City. Winners will be honored at the American Advertising Awards ceremony on May 31st, during the final day of ADMERICA 2014, the AAF’s annual national conference. Keep reading following the break for the list of judges. continued…

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Today Ogilvy & Mather announced the promotion of Lou Aversano to chief executive officer of of Ogilvy & Mather New York. Aversano receives the promotion from chief operating officer, effective immediately, and will continue to report to North American chairman and CEO John Seifert. In the new role, Aversano will be responsible for overseeing all of Ogilvy & Mather New York’s business performance, creative strategy, operations, client relationships and talent management across all disciplines, including advertising, customer engagement, public relations, digital, shopper and branded content.

Aversano first joined the Ogilvy & Mather team back in 1994 as an account supervisor, moving to Paris in 1996 to help lead the IBM account in Europe. In 200o, he moved back to New York as a member of the IBM worldwide leadership team, becoming president of the IBM business globally in 2007. He was promoted to chief operating officer in 2011. Aversano’s work with IBM has helped lead Ogilvy & Mather to countless awards, including over 50 Effie awards for effectiveness. Most recently, Lou partnered with the IBM team at Ogilvy for the “Made With IBM” campaign, which debuted at the Masters earlier this month.

“Lou has done a phenomenal job serving our New York office for the past three years and IBM for the past 20,” said John Seifert. “No one is better suited for this unique leadership opportunity than Lou. He will put his heart and soul into making New York the best it can be. Both the agency and our clients will benefit from Lou’s dedicated leadership.”

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CP+B announced today that has partnered with 2K to launch the next edition of their long-running  basketball simulation video game franchise, NBA 2K. Santa Monica-based CP+B LA won creative duties following a competitive pitch process and will roll out an integrated marketing campaign starting in September for the next iteration of the franchise, NBA 2K15. The campaign will include TV, digital, social media and more.

“NBA 2K continues to break new ground in interactive entertainment and culture, and has even bigger plans for the future,” said Mason Reed, EVP/Managing Director, CP+B LA. “We couldn’t be more excited to help them along the journey.”

You may recall that the account previously belonged to Zambezi, which ran this “Michael Jordan Uncensored” series last year.

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The chair of Choose Chicago, Chicago’s official tourism marketing organization, Desiree Rogers and CEO Don Welsh announced today that Choose Chicago has selected FCB Chicago as its new creative agency of record and the Chicago office of Starcom USA as the city’s media planning and buying agency of record. The appointments come following an eight week review process, conducted in partnership with Chicago-based search consultancy R3:JLB. Choose Chicago’s review focused on agencies with strong Chicago ties, as well as proven global brand building capabilities and strong traditional and digital communications channels expertise. FCB Chicago and Starcom USA will work together “to build fully integrated, multi-channel marketing programs to significantly increase leisure and business travel to Chicago from domestic and international markets.”

“We are thrilled to partner with Choose Chicago to share the stories that make our city great,” said Michael Fassnacht, CEO and president of FCB Chicago. “This is a humbling opportunity to make a true impact on Chicago.”

Starcom USA CEO Lisa Donohue was equally enthusiastic, adding, “Chicago is our hometown, and we are thrilled to bring our talent, expertise and strong digital focus to showcase all that this great city has to offer. This is a truly special city, and along with Choose Chicago and FCB, we look forward to enticing countless others to visit and experience it along with us.”

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Global media agency MEC announced today the appointment of Jason Lee as senior partner and senior director of digital for Marriott International businesses.

In his new role, Lee will be responsible for leading the “development and stewardship across Marriott International’s portfolio of brands, ensuring cross-team collaboration  to drive genuinely integrated digital communication solutions, ideas and activation.” Lee arrives at MEC with extensive experience working with key brands, including a large focus in travel and entertainment. He comes to MEC from OMD Los Angeles, where he served as group director, digital, overseeing digital media strategy and buying for brands including SeaWorld Parks & Entertainment, Hawaii Visitors & Convention Bureau, eHarmony and Experian Consumer Services. Prior to that, Lee spent over three years at Starcom Worldwide in Chicago, where supervised strategic digital planning and execution of SEM campaigns for companies such as General Motors, Disney Studios, and ESPN. continued…

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Oxford-based Adlens, “the global leader in variable focus technology for the eyewear industry” has named integrated digital agency True North as its agency of record, following a review that included twelve other agencies.

As agency of record, True North will be responsible for driving sales and developing integrated strategies for Adlens and its range of brands, as well as building consumer awareness for variable Adlens focus eyewear. Work will include both online and offline campaign development, social media, data analytics, and media planning/buying.

“Adlens is poised to change the eyewear industry with the technology they’ve developed,” said Steve Fuchs, CEO, True North Inc. “This new partnership gives True North an incredible opportunity to help Adlens build their brand, introduce a new product category to the world, and reach their direct sales goals.”

Michael Ferrara, CEO of Adlens, called True North “a perfect match,” adding, “Like us, they’re innovators in their field…and an innovative approach will be essential to our success as we begin challenging the giants of the eyewear industry.”

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