Hasta La Creative!

Utilizing The effectiveness of News Content In Your Blogging

Blogging resources continue to get significantly more powerful. Needless to say perhaps the best example of real time updates lies with Twitter, but that just sets the stage for bloggers. The way a news item effects your niche market is the point of view you’re looking for. Blogging about breaking news and developing trends is able to bring huge numbers of targeted traffic to your blog if you approach this correctly. There are lots of terrific tools that will help you accomplish this, and you may presently be aware of many of them.

Your goal is to get a page 1 listing on Google for your news item. It’s tough to beat out the big news sites for these number of spots. Nevertheless, you can optimize your blog posts, about the story, with prefixes along the lines of ‘update’ and then the search term for your story. I have personally witnessed ordinary blogs listed in a separate window, in the center of the first page, under the heading of updates. You’re going to get better, over time, identifying the best techniques for taking advantage of news stories to get more readers to your blog.

It is easy to catch leading news stories as they start to break by using a number of online resources. At times television news still presents “breaking stories” which you are able to post about. Acting quickly is crucial to making this work effectively. If at all possible, you need breaking news before it becomes a few days old or possibly one day old. A great tool for monitoring trends and the latest news is Twitter. They have got real time updates on anything all around the world or most certainly in your own nation.

We do not advise using Google Alerts for this strategy because it is not fast enough. There’ll be alerts from blogs, and ideally you would like your blog post to be there first and foremost. A few niches are much more suitable for this strategy so you will need to decide exactly how it works for your blog. Google trends reports stories which might be sticking around. Blogging about news highly relevant to your market can regularly help you get higher rankings.

Utilizing Twitter to bring more visitors to your blog posts is very effective. This can also bring fresh readers to your post because Google sometimes shows Tweets on page 1 search results. This is undoubtedly worth trying because you don’t know whether or not it will work for you. Nevertheless, you can gain exposure for your blog by mixing the power of timely blog posts and utilizing Twitter to drive individuals to your blog.

Burger King is officially conducting a global ad review after performing a bit of a two-step in recent months.

On splitting with Crispin Porter & Bogusky in 2011, the company moved on from its infamous “king” spots to work with CHI & Partners in the UK and Mother New York in the US. Earlier this year, company leaders hinted at changes in the UK after beginning and then cancelling an agency review; global now seems to be the answer.

Where will the brand go? CHI & Partners’ “We wish Burger King well as they make more global marketing arrangements” statement doesn’t sound particularly confident.

We will note, based on this recent New Zealand campaign from Colenso BBDO, that BK has not lost its desire to be weird.

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In honor of the NCAA March Madness tournament, Y&R created their own “Brand Madness” tournament using their proprietary BrandAsset Valuator database, and there are quite a few upsets.

New Career Opportunities Daily: The best jobs in media.

Allscope Media founder and CEO Evan Greenberg has teamed up with direct response marketing executive Joe Shain to create Allscope Direct, “where proven direct response strategies will be delivered by leveraging the latest technology and data to drive substantial marketplace growth for a range of clients.”

Allscope Direct will be fully integrated into Allscope Media, working with their strategic planning team and offering “a 360° suite of resources and tools that will enable ambitious companies of all sizes to earn market share, regardless of the size of their competitors.” The executive team at Allscope Direct will work directly with clients, continuously analyzing and optimizing campaigns to maximize results. Allscope Direct’s CEO Joe Shain will be joined by president Anthony Medico, previously president of E&M Advertising.

“I’m thrilled as we embark on the next chapter of Allscope Media with Joe Shain at the helm of Allscope Direct,” said Evan Greenberg. “With this added capability, we will be able to help our clients effectively compete with their largest competitors. Our investment in leading edge technology and senior level hands-on talent empowers us to help our clients build communication programs that deliver exceptional results in this highly dynamic marketplace.”

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ADC Young Guns announced yesterday the addition of the “Artist-in Residence-Award” for Young Guns 12. ADC is launching the award with Levine/Leavitt, “a commercial artist management agency based in New York.”

Up to five Young Guns 12 winners will be invited to join a special Artist-in-Residence roster at Levine/Leavitt, with the stated goal of advancing the careers of young talent. Agents at Levine/Leavitt will be joined by an advisory board of creative industry professionals to “work closely with this group to guide them and help take their careers to the next level.”

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Here’s Razorfish’s response to rumors that 20-30 employees were laid off last week:

“In order to ensure our clients continue to access best-in-breed services that operate at the intersection of technology, media and creative, we sometimes need to modify our staffing structure. Less than 2% of our North American staff was affected by the change. We continue to remain committed to recruiting new talent and skill sets in support of our clients’ ever-evolving needs.”

New Career Opportunities Daily: The best jobs in media.

Caviar Content has just announced the signing of beauty and lifestyle director Charles Mehling for worldwide representation.

Mehling made his commercial debut with a campaign for Earl Jeans featuring supermodel Gisele Bündchen, with whom he has become a regular collaborator, including a recent Pantene campaign. In addition to Bündchen, Mehling’s enviable celebrity and supermodel portfolio includes work with Kate Moss, Jessica Alba, Gwyneth Paltrow, Zooey Deschanel, Jennifer Aniston, Naomi Watts, Natalia Vodianova, Karen Elson, Angela Lindvall and Georgia May Jagger. He’s worked with brands including Rimmel, Dove, BCBG, Budweiser, David Yurman, Garnier, Olay, Pantene and Smart Water.

Mehling launched his directorial career with Black Rebel Motorcycle Club’s debut music video, going on to work with artists including The Kooks, Emeli Sandé, The Script, Stereophonics, Kasabian and James Morrison. He also directed several music documentaries, most notably an in-depth biography of the Scottish singer/songwriter Paolo Nutini, as well as a short film entitled “For The First Time.”

“We are very excited by the signing of Charles to our roster! His work demonstrates a fantastic blend of beauty and fashion with strong natural performances,” said Sorcha Shepherd, EP at Caviar London. “He has a deep understanding of how to capture subtle human nuances that can really elevate a beauty & lifestyle piece into something truly engaging. The fact that he is also such an accomplished photographer makes him an even stronger contender in the world of advertising, where more and more brands are looking to find a solution for both stills and film in one great package.”

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SapientNitro announced on Friday that award-winning marketing agency Campfire would be joining their ranks.

Campfire was founded in 2007 by the producers of The Blair Witch Project and won OMMA Magazine’s “Small Agency of the Year” in 2011, and just last year they were awarded Advertising Age’s “Small Agency Campaign of the Year” for their digital and outdoor campaign launching the Cinemax show, Hunted. More recently, Campfire crafted Infiniti’s interactive “Deja View” spot.

“We’re thrilled to be joining SapientNitro, an agency that we see really breaking boundaries as storytelling advances through the application of technology,” said Jeremiah Rosen, president of Campfire. “In an environment where film is evolving from a passive medium to an active and increasingly interactive one, their passion for blurring the lines of media and driving the future of how consumers connect is in deep alignment with everything we have created at Campfire.”

Gaston Legorburu, worldwide chief creative officer of SapientNitro, echoed Rosen’s enthusiasm, saying, “The world around us continues to change, but fundamentally what connects people to each other is the power of a good story. What Campfire brings to our team is a mix of seasoned filmmakers and storytellers who leverage the latest technology to craft experiences that come straight out of the future.”

The moves marks the second creative addition to SapientNitro this year, following the acquisition of La Comunidad back in January.

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Deirdre Davi has just joined Facebook as director of North American business marketing, where she will help “marketers understand how Facebook can drive results and develop go-to-market strategies for key product updates, initiatives, and more to support sales goals.”

She joins Facebook from Sterling Brands, where she served as executive vice president for 11 and a half years. At that position, Davi developed and maintained relationships with brands like Google, Intel and T-Mobile, partnering with these and other brands “to develop audience understanding, positioning strategy, and recommendations for products, initiatives, and programs.” For the past five years she has worked almost exclusively with Google on marketing and driving sales, as well as increasing “their thought leadership visibility and advertising revenue.”

Previously, Davi was co-founder and chief operating officer at software company Plurimi, where she was responsible for overseeing all daily operations and functional areas, including “sales and marketing, engineering and product management, client services and financial management.”

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DigitasLBi San Francisco has hired Ben Pfutzenreuter, who previously served as an intern and was co-creator of the popular “Concepting with Convicts” program, which utilized the Federal Bureau of Prison’s pen pal program to allow collaboration with inmates to create speculative ads. Ben created the program with fellow intern Pat Davis, with the goal of proving that “Great ideas can come from anywhere.” Inmates provided either copywriting or art direction for each ad; art directors Marcus Löf and Luis Gonzalez also collaborated on the project.

Pfutzenreuter began work this week as an associate copywriter. The Miami Ad School grad interned with Digitas LBi this past winter.

“We’re incredibly proud of the work that Ben and Pat have done independently with Concepting with Convicts, and we’re thrilled to have Ben join our San Francisco team,” said Dave Marsey, EVP/Managing Director, DigitasLBi San Francisco. “The spirit that good ideas can be born anywhere, is our philosophy here in San Francisco.”

New Career Opportunities Daily: The best jobs in media.