‘Is the AOR Dead’ Debate: 2014 Edition

Today we bring you the latest chapter in the spirited conversation that comes up in most creative industries on a yearly basis. This time, the two combatants debating the death of the AOR are:

  • In the blue corner keeping it cheesy,  Kraft Foods Group Chief Marketing Officer Deanie Elsner
  • And in the red corner helping you get your snack on, Dana Anderson, VP of marketing strategy and communications for Mondelez International

The feud started when Anderson published an editorial in the Wall Street Journal and opined that AORs are “no longer the pathway to Oz for clients or agencies.” Elsner took some serious umbrage with that sentiment from Anderson (for context, the two worked together at Kraft Foods before she flew the coop for Mondelez in 2012).

And so the debate is on.

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Ad Council Elects 21 New Board Members

ad-councilThe Ad Council, “a non-profit organization and the largest producer of national public service advertising (PSA) in the U.S.” announced today the election of 21 new members to their Board of Directors earlier this month. Additionally, current board member David Kenny, CEO of The Weather Company, was elected Vice Chair of Media.

The Ad Council Board of Directors is responsible for providing guidance on creative strategy, media placement and outreach, as well as helping to secure funding for the organization’s operations. It is made up of leading executives from all areas of marketing, including media companies, advertising agencies, research companies and digital agencies, and is led by Debra Lee, CEO of BET Networks. Each year, the Ad Council produces 50 national public service campaigns on behalf of non-profit organizations and federal government agencies, with creative developed by leading ad agencies pro bono.

“Our new board members join us from a wide variety of industries and bring with them expertise that will be invaluable to the Ad Council and our national campaigns,” said Peggy Conlon, President & CEO of the Ad Council. “With backgrounds in marketing, advertising, public relations, social and digital media, the new members possess knowledge and leadership that will augment our campaigns. I look forward to seeing what innovation they bring to our causes.”

A full list of the new board members follows after the jump. continued…

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