Hasta La Creative!

With $3.25 million from two foundations, the Norman Lear Center will create a “global hub” for people who want to measure the actual impact of media.

The film was pulled from theaters in April, but is now set to debut on May 12. Sony Pictures officials declined to say if the movie had been edited.

Move over, male models. The face of men’s fragrance is now a leading man from the big or small screen.

Hollywood blockbusters appeared poised last year to take over China’s box office, but something unexpected happened on the way to the bank: demand tapered off sharply.

In the movie “True Story” — its tale is true, to a degree — Jonah Hill plays a disgraced reporter whose identity was stolen by a murderer.

There was a mixed message to be taken from clips of “World War Z” shown to theater owners — it’s a scary movie that won’t be too scary for children.

Guidelines for animal safety on film sets exist, but after the recent death of a shark on the set of a Kmart commercial, some question the American Humane Association’s financial ties to the industry.

The Oscar-winning movie was pulled on its opening day despite reports that the filmmakers had edited scenes to comply with the wishes of Chinese censors.

Roger Ebert cared deeply about the human emotions and aspirations that movies represented, and was happy to share those feelings with just about anybody.

Ads for indie film festivals are often quite brilliant. The movies are usually distinctive, so the advertising can be as well. Who can forget Geoffrey Rush as a potato peeler? Or John Malkovich getting all crabby at a cab driver's reaction to his latest film award. The Leo Burnett spot below for Portugal's IndieLisboa fits right into that great tradition. Screw Hollywood. Say yes to an indie movie instead.

CREDITS
Client: IndieLisboa
Product: 10th International Independent Film Festival
Advertising Agency: Leo Burnett Lisbon
Executive Creative Director: Luciana Cani
Copywriter: Steve Colmar / Pedro Pinho
Art Director: Thiago Cruz / Leonardo Pinheiro
Illustration: Bruna Guerreiro / Silvia Rodrigues / Sara Louise Tucker / Mariana, a miserável / Fabio Santos / Douglas Cardoso
Account Director: Tiago Reis
Social Media: Vasco Mendonça / Joana Duarte
Production Director – Agency: Cristina Almeida
Production Company: Stopline
Executive Producer: Francisco Saalfeld
Financial Controller: Nuno Fonte
Line Producer: Inês Marques
Director: Pedro Varela
Creative Assistant Director: Nuno Noivo
Cinematography: Ricardo Prates
Post-production Supervisor: Ricardo Montez
Post-production Company: Illusion
Audio Post-production: Dizplay
Sound designer: João Rola
Voice Over: Marcantónio del Carlo
Original Soundtrack: Xavier Capellas
Additional Footage: VMI/Corbis