Hasta La Creative!

Sam Taylor-Johnson will direct the film adaptation of the best-selling erotic novel “Fifty Shades of Grey.”

The backers of a new film about the Mexican-American activist Cesar Chavez are largely avoiding the overriding Latino issue of the moment — immigration reform.

In “The Internship,” a comedy movie starring Vince Vaughn and Owen Wilson as Google interns, Google’s products and perks make cameo appearances and some lines sound as if they were written by the marketing department.

Film companies are poised to release an extraordinary cluster of prominent movies by and about black Americans, across an array of genres and including several awards contenders.

Gillette is asking fans to explain how Superman shaves in an unusually playful promotional campaign tied to the June 14 release of “Man of Steel.”

Awash in hits, but not in profits, a proud Hollywood studio has suddenly found itself in the cross hairs of an activist investor who wants to spin it off from Sony.

Hoping to build on the popularity of My Little Pony, Hasbro plans a theatrical release as part of a campaign for its brand extension, Equestria Girls.

A Missouri movie theater today apologized "to those who felt they were in harm’s way" when cosplayers arrived for the Iron Man 3 premiere in Jefferson City carrying fake firearms. The incident was initially described as a "publicity stunt" for the movie's opening weekend, but Capital 8 Theatres says it was simply a group of costumed fans who dressed as S.H.I.E.L.D. agents to make the premiere more entertaining. Unfortunately, several moviegoers were reportedly alarmed by the sight of a man walking into the theater with what looked like body armor and an assault rifle, which some felt was reminiscent of the Aurora, Colo., theater shooting during the 2012 opening weekend of The Dark Knight Rises. (However, some attendees and friends of the cosplayers have stated online that costumes were only worn inside the theater.) The theater has since been skewered in social media, sparking the following apology on Facebook: "We apologize and are sympathetic to those who felt they were in harm’s way with our character promotion for Iron Man 3. This was not a publicity stunt. We have worked with the Cosplacon group on many movies to dress up and help entertain our customers. We have had many complaints about the members dressed specifically as S.H.I.E.L.D. operatives carrying fake guns. We didn’t clearly tell our customers and some people didn’t realize it was for entertainment purposes only. We apologize that police were called to come out to our theater. We have a wonderful working relationship with the Jefferson City Police Department. Going forward we will take the necessary steps to make sure this doesn’t happen again. Security and safety for our customers is our number one priority. " The photo above is part of an Imgur gallery featuring shots reportedly taken at the theater the night of the premiere.

For as much as $20,000, Worldwide Motion Picture Group compares the story structure and genre of a script with those of released movies, looking for clues to box-office success.

Industry officials worry they may be barred from using assault weapons and certain magazines in productions.