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| THE ORIGINAL? Psychologies Magazine – 2006 Source : French Art Directors Club Agency : BETC Euro RSCG (France) |
LESS ORIGINAL Mastercard « shopping. Cheaper then therapy » – 2013 Source : Adweek talent gallery Agency : DDB&Co Istanbul (Turkey) |
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| THE ORIGINAL? Ligne Roset – 2002 Agency : Callegari Berville Paris (Francem) |
LESS ORIGINAL Stephane Kélian Shoes – 2013 Ag : Les Ouvriers du Paradis (France) |
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| THE ORIGINAL? EDF – 2007 Source : Cannes Archive Agency : Euro RSCG C&O (France) |
LESS ORIGINAL Club Med – 2013 Source : Le Pubard Agency : Saatchi & Saatchi Duke (France) |
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| THE ORIGINAL? Nando’s Extra Hot PeriPeri – 2006 Source : Adsoftheworld Agency : Percept Gulf (UAE) |
LESS ORIGINAL The Bohan Annual Chili Cookoff « You’ve been warned » – 2012 Source : Adsoftheworld Agency : Bohan Nashville (USA) |
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| THE ORIGINAL? Mercedes Attention Assist – 2010 Source : Latin Spots, Agency : El Laboratorio (Spain) |
LESS ORIGINAL 1820 coffee – 2011 Source : Adsoftheworld Agency : BBDO (Costa Rica) |
LESS ORIGINAL VW Fatique Detection System – 2013 Source : Adsoftheworld Agency : Grey Tel Aviv (Israël) |
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| THE ORIGINAL? Guinness Beer – 2009 Source : I Believe in Adv Agency : BBDO Shanghai (China) |
LESS ORIGINAL The girl with the dragon tattoo Movie Poster project – 2012 Designer : Josh Swattridge |
LESS ORIGINAL Ecuadorian Red Cross – 2013 Source : Adsoftheworld Agency : MC Cann Quito (Ecuador) |
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| THE ORIGINAL? Bayer Aspirin – 2011 Source : Cannes Archive, Luerzer’s Archive, Agency : BBDO dusseldorf (Germany) |
LESS ORIGINAL Expedia – 2013 Source : Adsoftheworld Agency : Ogilvy & Mather (UK) |
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| THE ORIGINAL? Pony Shoes – 2004 Source : Cannes Archive Online Agency : Goodby Silverstein (USA) |
LESS ORIGINAL Microlax baby – 2012 Source : Agency’s portfolio Agency : Lintas (Portugal) |
LESS ORIGINAL Playtex Baby – 2013 Source : DocNews, Ibelieveinadv Agency : Grey Healthy P (USA) |
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| THE ORIGINAL? Orange France Telecom – 2009 Headline : « What if christmas lasted all year long? » Source : AdForum Agency : Publicis Conseil Paris (France) |
LESS ORIGINAL Turkish Airlines – 2012 Headline « Have a happy new year everywhere you wish » Source : Adsoftheworld Agency : McCann Erickson Istanbul (Turkey) |
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| THE ORIGINAL? Volkswagen Phaeton – 2005 Headline : « Handmade Perfection » Source : Cannes Archive Online Agency : Grabarz & Partner Hamburg (Germany) |
LESS ORIGINAL Practimac Furniture – 2012 Headline : « Free Tools Furniture » Source : Adsoftheworld Agency : Perez y Villa (Colombia) |
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| THE ORIGINAL? Karlskoga Broadband – 2008 « Buckle up » Source : Coloribus Agency : Clara (Sweden) |
THE ORIGINAL? Inline Courier – 2008 « Berlin fastest bike couriers » Source : Cannes press SHORTLIST Agency : Scholz & Friends (Germany) |
LESS ORIGINAL Brampton Transit – 2012 « It’s faster » Source : Adsoftheworld Agency : Groundzero (Canada) |
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| THE ORIGINAL? Photography Source : ChemaMadoz.com Photography : Chema Madoz |
LESS ORIGINAL Lady’s Night at Sips Cocktail Bar – 2005 Source : Cannes Archive Online Agency : 10 Advertising Antwerp (Belgium) |
LESS ORIGINAL Julyna Fundraising night – 2012 Source : Adsoftheworld Agency : Cossette (Canada) |
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| THE ORIGINAL? Caran d’Ache Pencils – 08/2012 “Made in Switzerland since 1915″ Agency : Happy Together (Switzerland) |
LESS ORIGINAL CAM “Who draws clouds in the sky?” – 09/2012 Source : Adsoftheworld Agency : DLV/BBDO Milan (Italy) |
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| THE ORIGINAL? NYC DiningCar (click on the image to watch video) – 2011 Source : NYC Dining Car Agency : RonenV.com (USA) |
LESS ORIGINAL Badoit Express (click on the image to watch video) – 2012 Source : CB News, Goldem13 Agency : Elan et Ubi Bene (France) |
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| THE ORIGINAL? IKEA “Need space?” – 2010 Source : Cannes Lions SHORTLIST Agency : TBWA Istanbul (Turkey) |
LESS ORIGINAL Banque Atlantique “Prêt Scolaire” – 2012 Source : Pigedepub et CreativeandMoving Agency : Unknown (Cameroon) |
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| THE ORIGINAL? Peugeot Bipper “Downsize your business” – 2008 Source : Coloribus Agency : Euro RSCG Worldwide (Spain) |
LESS ORIGINAL TVN “shorter commercial breaks” – 2011 Source : Cannes BRONZE LION Agency : Lowe Porta (Chile) |
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| THE ORIGINAL? Maggi Ready Made Soups – 2006 “If only women spent less time cooking” Agency : Mc Cann Erickson Bucharest (Romania) |
LESS ORIGINAL Philips Satinelle Ice – 2009 “Waste time waxing or do semething else” Agency : DDB Buenos Aires (Argentina) |
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| THE ORIGINAL? Anti-Smoking organization campaign – 2008 Agency : BBDO (Germany) |
LESS ORIGINAL SNCF anti-incivility stunt – 2012 Agency : TBWA Paris (France) |
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| THE ORIGINAL? Sears Optical Centers – 2010 Mirrors are blurred around the glasses. Source : Awarded at CRÉA Agency : LG2 Montreal (Canada) |
LESS ORIGINAL Opticentro (Optica Das Amoreiras) Anti-Myopia – 2012 Mirrors are blurred around the glasses. Source : Adsoftheworld Agency : DraftFCB Lisbon (Portugal) |
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
