Apr
25
Ladies’ Home Journal to Become a Quarterly
Posted in: UncategorizedThe Meredith Corporation announced that the women’s magazine will no longer publish monthly.
Oct
08
Advertising: At Ad Conference, Ron Burgundy and ‘Infobesity’
Posted in: UncategorizedSome highlights from the conference of the Association of National Advertisers in Phoenix.
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Sep
18
Modern Farmer Magazine Capitalizes on a Trend
Posted in: UncategorizedModern Farmer seeks to take advantage of a food movement that has fueled growth in farmer’s markets and community-supported agriculture.
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Sep
09
Time Inc. in Talks to Buy American Express Magazines
Posted in: UncategorizedThe purchase would include luxury titles like Food & Wine and Travel & Leisure, according to sources familiar with the negotiations.
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Aug
20
Advertising: An Agency Takes Its Clients’ Wares on the Road for Show and Tell
Posted in: UncategorizedVP&C, a public relations firm, is doing a marketing tour out of a motor home — fitted out with client merchandise ranging from faucets to dinnerware.
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Apr
24
Advertising: Screenvision Adopts Television’s Approach to Attracting Advertisers
Posted in: UncategorizedScreenvision, the nation’s second largest seller of commercials in movie theaters, plans to hold its first upfront sales presentation to advertisers.
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Mar
14
Spinoff of Time Inc. Rattles Employees
Posted in: UncategorizedAfter the split occurs, Time Inc. will no longer have the lucrative film and television assets of Time Warner to prop it up.
Mar
08
Time Warner’s Spinoff Plan Returns to Basics
Posted in: UncategorizedWith the spinoff of Time Inc., Time Warner has become an example of the media industry’s shift away from rapid acquisition and growth.
Mar
07
Media Decoder: Time Warner Announces Spinoff of Magazines
Posted in: UncategorizedThe company said it would make Time Inc. an independent company after a deal with Meredith Corporation fell through.
Mar
04
Webdenda: Accounts and People of Note in the Advertising Industry
Posted in: UncategorizedKim Corrigan joined the New York office of Rosetta, part of the Publicis Groupe, in a new post, partner in the health care vertical.
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