As publishers weigh whether to prioritize subscriber acquisition or retention, The Economist has found a way to do both. The London-based publisher recently announced it had grown its subscriber base by 9%, or about 90,000, over the last year, bringing its total subscriber count to 1,122,000. Despite a 3% reduction in total revenue, the publisher…
International news broadcaster Euronews has begun a marketing campaign to highlight its impartial reporting and commitment to critical thinking in its content delivery. The news station, which launched in Lyon in 1993, runs across 160 countries and claims to be available in over 400 million homes, reaching 150 million people a month through its TV…
The Tokyo Olympics may be mired in controversy amid ongoing concerns about Covid-19 outbreaks, but it is still set to be a major event for TV broadcasters. In the U.K., the BBC plans to broadcast more than 350 hours of TV coverage during the Games, which were postponed by a year due to the pandemic….
The pandemic has upended work as we know it, but a number of enterprising publishers are hoping to turn that uncertainty into opportunity. Some, like the recently launched Charter, are new efforts dedicated entirely to the subject. Others, like Protocol | Workplace, are nascent extensions of existing publishers. Forward-thinking brands like Quartz, Bloomberg Media and…
ATTN:, a media company that bridges entertainment with topical issues, reached a year-long content partnership with TikTok in April, and this week, it opened the doors to a new studio that provides consulting, creative and production services for brands who want to follow its path to success on the video creation platform. TikTok turned over…
Top brands are right to pull their ads from GB News, Britain’s controversial new “anti-woke” current affairs TV channel which launched this month. Unfortunately, a number of high-profile brands including Ikea, Grolsch beer, Nivea and cider maker Kopparberg, only made this decision after receiving complaints across social media from vocal customers objecting to their apparent…
The two words every publisher wants to hear? “Subscriber retention.” As publishers gradually shift their focus from attracting new subscribers to keeping current ones satisfied, Bloomberg has begun experimenting with offering subscriber-only content related to its free, talent-driven products, such as its newsletter and podcast Odd Lots. While claims about retention rates require time to…
BuzzFeed is the latest digital media business going public via the special purpose acquisition company route, giving the publisher an implied valuation of $1.5 billion. BuzzFeed is merging with shell company 890 Fifth Avenue Partners, which holds $288 million in cash in its trust account after an IPO earlier this year. As part of the…
The consumer journey has changed for the foreseeable future, and it is full of opportunities to connect with customers, especially as audiences spend more time using media. Gen Z audiences are discovering and curating new content at home and on the go. Office workers are tired of vacillating between screens, so they are switching to…
In recent years, data has come to dominate the world of professional sports. Now, it’s coming for the world of sports advertising. Heartbeats, an audience research platform from the WarnerMedia-owned sports publisher Bleacher Report, embodies this analytics-based ethos. Originally developed as an internal project in 2018, Heartbeats has evolved into a database of white papers…
It’s quite possible that alumni of stellar brands such as Lexus, Mattel, Warner and DreamWorks have seen Brad Woods’ work up close. Always looking for more innovative challenges, the now-executive vice president and CMO of VIZ Media has taken on the world of Japanese manga to push him even further. But with very passionate fan…
Brand management firm Authentic Brands Group is introducing a new ticketing platform called SI Tix, which taps into the media brand Sports Illustrated just as consumers are once again allowed to attend concerts and sporting events across the U.S. “We always believed this was a business that we could be successful in, and we always…
Podcasts have been exploding in popularity across the world in the last few years, with an estimated 80 million Americans tuning in weekly. “I think it’s just such an intimate medium,” Van Jones, CNN political commentator and host of the upcoming Uncommon Ground podcast on Amazon Music, said Tuesday during a podcasting panel at the…
Money announced a sitewide rebrand this morning, the result of a year-long process to improve the site speed and user experience, as well as signal a new chapter in the history of the nearly 50-year-old publication. Plans for the redesign began when the advertising technology company Ad Practitioners acquired Money from its parent company, Meredith,…
A year ago, the industry was seeing the results of several months of lockdown, and it was looking at a 10% drop in spending for 2020, ending nearly a decade of growth. Compared to last year, and even six months ago, the outlook for the industry is in much better shape, so finds GroupM’s latest…
After a 15-month hiatus, Pop-Up Magazine has returned to the analog world. The self-styled live magazine launched its Sidewalk Issue, its first in-person event since February 2020, in San Francisco, Los Angeles and Brooklyn last week. Using funding from Google, the publisher collaborated with more than a dozen artists to create a series of art…
Okayplayer, which bills itself as the artistic and progressive voice of Black culture for its parent company OkayMedia, announced today it has teamed up with the Google News Initiative to build an open-source software platform called the Byline Project. The collaboration aims to increase access to freelance work for historically underrepresented voices and reporters covering…
Group Nine Media, publisher of NowThis, PopSugar, The Dodo, Thrillist and Seeker, is making a play for direct-response ad budgets, and it’s seeing encouraging early returns. The publisher launched its performance marketing solution, G9 Direct, in October and has billed it as a performance marketing agency that sits within the existing ad sales team. Using…
As much of the news media scrambles to plant newsletter outposts in cities across the country, Substack has adopted a different approach with its new program, Substack Local. As reported earlier this week, Substack will split $1 million between 12 publications scattered across the globe. Unlike its local newsletter peers, 6AM City, Axios Local, WhereBy.Us…
Few companies stand to benefit from the sale of non-fungible tokens, or NFTs, more than brand management firm Authentic Brands Group. That’s because ABG owns a broad portfolio of brands, including A-list celebrity likenesses including Marilyn Monroe, Elvis Presley and Shaquille O’Neal. “NFTs are something that we were watching and looking at, but, like most…
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