YouTube revealed the nearly 50 independent journalists who will participate in its Creator Program and the more than 40 digital-first newsrooms that will take part in its Sustainability Lab initiative. The Google-owned video site sad in a blog post Thursday that collectively, participants in the two programs represent 25 countries, speak nearly 20 languages and…
Bloomberg Media and Ebony are teaming up to make Black stories more visible. The two publishers announced a year-long content-sharing collaboration this morning to cross-pollinate the Bloomberg Equality and Ebony audiences through original content, brand exposure initiatives and custom reports. Ultimately, the tie-up will drive new–potentially paying–audiences, and more ad revenue. “Ebony has been a…
Every four years, the Summer Games are a time of celebration in the halls of agencies and brands as new TV spots and digital placements launch. With a reliable schedule, agencies assemble their ideal media plans in the year leading up to the Olympics. This past year obviously looked different. The Olympics were postponed by…
Entertainment group Global media has announced Cilesta Van Doorn will join from Virgin Media as its new chief marketing officer. Since 2018 Van Doorn was the executive director of brand and marketing at Virgin Media which has recently merged with competing technology communications business O2. In the role, she led a team of 70 which…
As Bustle Digital Group expands, the publisher once known for its lifestyle brands has developed a particular taste for a different kind of coverage. Beginning in late 2018 when it acquired Mic, BDG has built out what it calls the Culture & Innovation portfolio, a group of publications either acquired or launched that explore the…
Back in March, WarnerMedia announced Access Writers, a seven-month entry-level program geared toward amplifying underrepresented voices within the entertainment industry. Including participants from the U.S. and Canada, the initiative will grant aspiring writers unparalleled access to the brand’s suite of cable and streaming properties, on-site learning and mentorship from upper-level writers. As more networks take…
There are few things more likely to wake you up in the morning than the smell of bacon frying. Tyson Foods’ Wright Brand believes the sound of bacon sizzling is just as enticing as its savory scent, which is why they enlisted Ogilvy to record the musical meat on vinyl. The “Bacon Beats” record features…
Over the last three months, the world’s biggest digital advertiser brought in more than $560 million in advertising revenue every day. Google’s $50.4 billion ad haul is the lion’s share of parent company Alphabet’s $61.9 billion in revenue for the just-completed Q2. Top line Alphabet’s earnings represents a 62% year-on-year increase from Q2 last year,…
Vice’s creative agency Virtue has hired VCCP’s Shirin Majid as its executive creative director for Europe. She succeeds Morten Grubak, who joined in 2019 and has been promoted to global ECD with a focus on innovation. Majid, who will join in August, was deputy ECD at VCCP working across Unilever, the British Red Cross, TikTok,…
With marketers preparing for a cookie-less future in advertising, the vice president of global marketing, Paramount+ at ViacomVBS, Michael Ribero, says it is an opportunity for professionals to revisit the basics and see new businesses emerge. Seeing the rise of Over-The-Top and Connected TV, targeting has seen its various evolutions, and the disappearance of cookies…
Britain’s newspaper watchdog, the Independent Press Standards Organisation, has received 63 complaints, with more expected to come, in response to coverage by the Daily Mail of a U.K. tribunal that determined agency JWT had discriminated against two male creative directors. In the two weeks since Adweek broke the story of the tribunal’s decision, the Daily…
Whether it’s Elon Musk tweeting about Dogecoin or enthusiastic Redditors stalking GameStop and AMC stocks, there’s a lot going on in the realms of Bitcoin and Wall Street. And savvy marketers might want to keep an eye on it to find opportunities for engaging an active audience and developing nonfungible tokens (NFTs). According to social…
As professional women across the country return to the office, theSkimm wants to help them prepare for the new normal. This morning, the newsletter powerhouse announced a rebrand of its second audio product, 9 to 5ish, a weekly career podcast for millennial women hosted by company cofounders and co-CEOs Carly Zakin and Danielle Weisberg. The…
Like all entertainment in 2020, OZY Media’s annual OZY Fest had to pivot to a virtual model as Covid put a major stopper on all in-person productions. This year, the outdoor event–touted as “TED meets Coachella” by festival-goers–returns with a major title partner and a brand new, second location. On October 16 and 17, OZY…
Following England’s loss to Italy on penalties on Sunday during the final of the UEFA Euro 2020 Championships, the three England players who missed their kicks–Marcus Rashford, Bukayo Saka and Jadon Sancho–were met with an onslaught of racist abuse on social media, leading to government condemnation and arrests. In response, the country’s advertising leaders have…
Whether biker, runner, skier or surfer, there has never been a better time to be inside the Outside bundle. The publisher announced Wednesday morning that it has acquired Pink Bike, a Canadian mountain biking brand that also owns a secondhand marketplace for mountain bikes, a website called Cycling Tips and a mapping service for mountain…
The final of the UEFA Euro 2020 tournament featuring England against Italy was viewed by almost half of the U.K. population setting a record for a TV viewing football audience. A peak of 31 million viewers across the U.K. watched Italy defeat England on penalties to become the new champions of Europe. This match followed…
Jamil Anderlini has been named the next editor in chief of Politico Europe, a joint venture launched by Politico and Axel Springer in 2015 that is headquartered in Brussels and has offices in London, Berlin and Paris. Anderlini will assume the position this fall, where he will replace the acting editor in chief John Harris,…
Since late 2018, the private equity firm North Equity has been on a buying spree, methodically acquiring more than a dozen distressed publications in an attempt to build a lucrative media empire by investing in promising, if downtrodden properties. This week, the budding conglomerate added another publisher to its stable, the formerly defunct Mel Magazine,…
GLASGOW, Scotland–The power of television has been underlined during the global pandemic, not least in how its advertising can build brands and support local economies to return to growth. Add some new tech-savvy leadership amid that moment, and you might have the kind of success seen by Scottish broadcaster STV. The network has seen dramatic…
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