Sky, the European media company part of Comcast, is not the first business to pledge to be net zero carbon by 2030, but it has launched an entirely new brand to help reduce the effects of climate change. The brand, called Sky Zero, launches with a major campaign on Sept. 10 that encourages people to…
If you plan to stock up on (and ultimately hoard) all of your favorite snacks before lounging in front of the TV for the final season of Lucifer, Netflix’s devilish drama may have the ideal rewards card for you. To celebrate the show’s final season debut on Sept. 10, Netflix teamed up with agency Mischief…
Bloomberg Media announced in an internal memo this morning that it has hired Colm Murphy as its new global head of strategy, a role that takes effect next Monday. Murphy comes to Bloomberg Media from The&Partnership and its sister media agency, m/SIX, where he served as chief strategy officer. He is filling a position that…
When the fans speak, brands need to listen–and that includes beloved television game shows. When Jeopardy! host Alex Trebek passed away after 37 seasons, everyone knew there wasn’t a person who could fill his shoes perfectly. He taught us trivia for multiple generations. He made being smart cool. And he did it with effortless flair…
Burgeoning multimedia news platform OZY Media maintains a stable of impressive partnerships between its growing digital presence and the popular (and expanding) outdoor OZY Fest. Now, the outlet is teaming up with a major conglomerate to tell inclusive stories: Walmart. The pair has announced a multi-year partnership that, per a recent press release, “will focus…
The commenting software OpenWeb announced Monday that it would be removing a total of 50 domains from its network, citing their failure to meet its publishing standards. The company declined to name the specific sites it was removing, but they fall broadly into the categories of clickbait, celebrity entertainment, politics and medicine, according to co-founder…
Axel Springer announced this morning that it will acquire Politico, as well as the remaining 50% share of its current joint venture Politico Europe and the tech news website Protocol, which launched in February 2020. The financial specifics of the deal were not disclosed, but The Wall Street Journal has reported that sources close to…
According to many recent reports, Facebook and Twitter make up for the vast majority of misleading quotes about vaccines. There have been many attempts to curb this by medical professionals and the White House, but the number of people getting vaccinated has still plateaued while infections are once again on the rise. FCB Health New…
The legendary TikTok team at The Washington Post is looking to expand by two. The media giant is seeking an associate producer and a community editor to help it speed the growth of its channel, focus on topics that are resonating with its audience and expand its content efforts at its audience and the video…
The days of mailing in cereal box tops for a toy are long gone. But the sweepstakes concept is very much still alive. Group Nine Media has continued to remix the sweepstakes idea with its Box’d series, launching a new sustainability campaign with the slogan “Protect Our Beaches.” As part of the sweepstakes, Group Nine…
Though the sexual wellness industry is predicted to reach a market volume of $52 billion by 2028, restrictive social media policies and related censorship continue to serve as serious roadblocks for individuals and communities legally providing these services. For wellness brand Womanizer, the issue hit close to home when Instagram shut down its account at…
Diversity in American filmmaking has been an ongoing conversation for decades and as multiple studies have shown, we still have a long way to go before the industry reflects true equity. Holding open the door for new filmmakers may turn out to be a major factor when it comes to molding a more inclusive medium….
Cheetah cubs are adorable, but they are not meant to be pets, and #ThinkBeforeYouLike, a new social media campaign from National Geographic, is aimed at driving that point home. National Geographic animals desk executive editor Rachael Bale told Adweek, “When someone on Instagram posts a photo of them with their ‘pet’ cheetah, it gets a…
Gannett is aiming to attract 10 million subscribers to its local news content across the U.S. and U.K. within the next five years, and Renn Turiano has been charged as the person to do it. The hiring of Turiano as svp of new subscription products and revenue comes as Gannett’s strategy to drive growth has…
USA Today has amped up the features on its crossword app and added a monthly $5.99 price tag, all in an effort to drive new, younger subscribers and keep churn down. “We’re evolving as a media company from a primarily ad-driven model, for decades, to being a customer-obsessed subscription model,” Gannett chief marketing and strategy…
Specialist media company Future PLC has acquired the publisher of consumer and B2B titles such as The Week, Kiplinger and Money Week–Dennis Publishing–owned by venture capitalist Exponent, in a deal valued at 300 million pounds. The deal is expected to be completed by October and includes The Week UK/The Week US, The Week Junior UK/The…
I’ve been in public relations for over 30 years. During that time, I have dealt with hundreds of reporters from myriad beats and walks of life. I always kept the relationships professional with all of those media contacts, though occasionally crossing the line by meeting for drinks or sharing stories about our personal lives. As…
Roller-skating saw a resurgence in popularity during the pandemic as people looked for a novel way to spend time outside during lockdown. But while the sport found a new audience (and some viral love on TikTok), roller-skating has deep roots in Black culture, with skating rinks serving as venues for desegregation protests in the ’60s…
Veteran business journalist Larissa Faw, who joined Adweek earlier this year as agencies editor, died on Aug. 5. She was 43. The cause of death is not yet known. In May, Faw joined Adweek to lead the publication’s agencies team after spending more than 15 years reporting on the advertising industry and related topics. In…
Dow Jones, the publisher of The Wall Street Journal, Barron’s and MarketWatch, reported record gains in its fourth quarter and full-year earnings revenue call on Thursday. Overall, the trio of publishers saw quarterly revenue increase $68 million, or 18%, compared to the year prior. The full-year revenues for the fiscal year increased $112 million, or…
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