In its effort to make holiday shopping as effortless as possible, Group Nine Media announced two new initiatives Tuesday morning. The digital media company, which publishes titles including Thrillist, The Dodo, NowThis, Seeker and PopSugar, is now letting people buy affiliate products without hopping to a merchant’s website, thanks to a partnership with the one-click…
If you ask publishers, the unofficial motto of Twitter Blue is: Come for the revenue share, stay for everything else. Since debuting on Nov. 9, the $2.99 subscription service has enticed more than 300 U.S. publishers to participate in its inaugural launch, luring them in with a variety of perks. The most widely publicized, its…
Google News Showcase–the search giant’s platform for displaying and licensing news content–celebrated its first birthday this week with a public update on the growth of the program and how publishers have benefitted from it. Despite the rosy metrics–few focused on performance–publishers still have a measured outlook on the potential upside to the service, which comes…
Axios Local is going bicoastal. The city-based network of free, local newsletters announced Thursday morning that it is expanding to 11 new locations, bringing its total number of cities to 25, proving that a lean, centralized model to local news is viable. The program, which began last December when Axios acquired the Charlotte Agenda, is…
Warner Music Group, long known as a titan of the recording industry, is grouping its multiple editorial brands under a new division to make it simpler for marketers and artists to reach its avid audience of music fans. The entertainment and music company announced the launch of a new division called Warner Music Experience (WMX),…
Yahoo and BuzzFeed announced this morning the second leg of a strategic partnership that first debuted last November. This latest phase centers on growing addressable audience pools, giving marketers the scale needed as the use of third-party cookies dwindles, ultimately growing programmatic advertising revenue. The partnership gives advertisers using Yahoo’s supply-side platform preferred access to…
From Oct. 26-28, leaders from publishing and media came together to discuss the challenges and opportunities of the shifting technological landscape. Attendees learned how companies like Vox Media, The New York Times, Group Nine Media and Playboy, to name a few, are using technology to grow subscriptions and develop new ad revenue strategies. With three…
As travelers begin planning their long-overdue vacations, brands and publishers are responding with custom advertising campaigns that reflect the new motivations of travelers, such as regenerative travel, undiscovered backyard gems and accessible international travel. Travel-advertising spend began to rebound in earnest this summer–after repeated uncertainty–for industry-adjacent publishers and many are now seeing their related revenues…
When it comes to music for the Latinx community, it’s more than just a song to dance to–it’s about understanding and appreciating the multitude of different Latin artists and genres that contribute to the culture. To celebrate the versatility of Latin music, Spotify launched the “Viva Latino” campaign. Using the slogan “elevando nuestra m?sica,” or…
Media firm Recurrent Ventures announced its latest acquisition this morning, the six-year-old publisher Donut Media, whose accessible automotive content has helped it build young audiences across social media and video platforms. The financial terms of the deal were not disclosed. The acquisition will expand Recurrent Ventures’ presence in the automotive space, complementing its existing titles…
Dow Jones, the parent company of titles including Barron’s and The Wall Street Journal, is using artificial intelligence to power a growing portion of its digital ads business, a strategy that has helped it increase revenue and win repeat business. The publisher’s AI-driven ad-targeting tool, Thematic, serves personalized ads to readers based on the content…
While the media industry has welcomed efforts to improve its privacy protections, one new report gives a sobering look at how such a shift could affect publisher ad revenues and staffing in the post-cookie future. Nearly half (48%) of publishers anticipate having to reduce their workforce due to a loss in advertising revenue caused by…
Five days a week–and soon to be seven–an audience bigger than the population of South Carolina all read the same email. The Morning, a daily newsletter written by journalist David Leonhardt and produced by a full-time team of eight, is regularly opened by more than 5.5 million people per day, according to The New York…
James Cadwallader is optimistic about the potential of TikTok, and he’s the first to admit it. “TikTok is going to eat the entire social media space,” the co-founder and chief creative officer told Adweek in a Tuesday morning session of Social Media Week London. “If you look at what’s going on in Asia on other…
In the push to diversify their revenue streams, innovative publishers have begun to think of subscriptions as a starting point, rather than a finishing line. During Adweek’s Elevate: Publishing event, decision-makers at top media companies including The New York Times, Hearst, BuzzFeed, New York Magazine and The Washington Post weighed in on the strategies they…
After years of testing and recommending West Elm products to their readers, the editors at The Strategist have finally taken the relationship to the next level. The New York Magazine title and the furniture and decor retailer announced on Thursday morning a collection of around 40 West Elm products, such as its Mid-Century Bar Cart…
The creator economy has made millionaires out of ordinary people, and it could do the same for the publishers that cover it. The Information launched its creator economy newsletter in April, covering the tech companies and people working in the creator economy, from Clubhouse to investors to Patreon, to gauge reader interest in the nascent…
Advertising spend in the U.K. is forecast to reach record levels during the Christmas period, outperforming the rest of Europe at $10.7 billion (7.9 billion pounds), a growth of almost a quarter. The U.K. is expected to grow its ad spend by 24.8% this year during the weeks leading up to Christmas, according to research…
TikTok for Business and The New York Times Advertising joined forces on “Small Wins,” a campaign to support small and midsized businesses. The New York Times Advertising built a custom ad product, Vertical Video Flex XL, to capture the essence of TikTok videos in their signature format. The two companies said that by combining the…
In celebration of our 2021 Hot List issue, we are joined this week by Adweek’s TV editor, Jason Lynch and media editor, Lucinda Southern to discuss all of this year’s honorees in TV, publishing and digital brands. Did your favorite show/network/creator make the list? Check out the full list here. Stream the new episode below,…
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