Nov
05
How Dow Jones’ Amped Up Targeting Tool Drives New Business and Ad Revenue
Posted in: UncategorizedDow Jones, the parent company of titles including Barron’s and The Wall Street Journal, is using artificial intelligence to power a growing portion of its digital ads business, a strategy that has helped it increase revenue and win repeat business. The publisher’s AI-driven ad-targeting tool, Thematic, serves personalized ads to readers based on the content…
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