Nov
04
The Difficult Consequences of Cookie Deprecation: Layoffs and Lower Revenues
Posted in: UncategorizedWhile the media industry has welcomed efforts to improve its privacy protections, one new report gives a sobering look at how such a shift could affect publisher ad revenues and staffing in the post-cookie future. Nearly half (48%) of publishers anticipate having to reduce their workforce due to a loss in advertising revenue caused by…
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