Dipped In KFC’s Secret Batter, Darrell Hammond Is Finger Lickin’ Good

Darrell Hammond is back, America. And he is extending a large bucket of fried chicken your way, in hopes that you will buy it. Is this more proof that Wieden+Kennedy/Portland will not be out-weirded? How else to explain the discordant song with childish lyrics at the center of this new campaign for KFC, an iconic […]

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David&Goliath Drench Jack in Butter

Jack rides his motorcycle into the sunset, like so many outlaws before him. Except this time something savory happens. Jack smells garlic butter. Post by AdPulp.   According to Ad Age, David&Goliath and lead agency Secret Weapon both created regional Super Bowl ads for Jack in the Box. David & Goliath’s spot (shown above) is […]

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Could Kool-Aid Man Really Bust Through a Brick Wall? Science Finally Has an Answer

The Kool-Aid man’s explosive antics have been unquestionably cool since he busted through his first wall in the 1970s. But could he possibly survive such a dramatic entrance?

Wouldn’t he shatter when hitting a brick wall? What about the Kool-Aid inside—wouldn’t it slosh out? And let’s not forget that, best-case scenario, he’d be left with brick and mortar floating about in his innards.

These important questions have been fueling comedians and baffling stoners for years. But now YouTube superstar Jake Roper of the science-minded vlog VSauce decided to leave conjecture behind. Vsauce did the science to figure out if a 6-foot-tall anthropomorphic pitcher could actually break through a brick wall, and if so, what would be left of him.

Check out the results in the clip below, or, if you’re not up for a 4-minute clip on physics in the fictional world of advertising, skip down to our summary.

So in short, the answer is: Yes, Kool-Aid man could, though he probably wouldn’t feel too great afterwards.

It turns out that scaling an ordinary pitcher up to six feet, then filling it with the correct amount of Kool-Aid would make Kool-Aid Man an 11,000-pound elephant-sized beast with glass at least 3.6 inches thick. Even a creature made of ordinary glass would be able to break through a brick wall at that size by getting up to a run, but we don’t actually know what kind of glass Kool-Aid Man is made from. Heck, he could be made from Pyrex.

Nonetheless, the video explores how laminated glass (the bullet-proof stuff) would help him survive the inevitable surface cracks from his wall-breaking feats, but it doesn’t cover fully tempered glass, heat-strengthened material or any of the many other glass varieties. Certainly, there’s a materials scientist out there who could, with enough zeal, create the proper thickness, tempering and coating combination that would let Kool-Aid man break through more than just one wall.

However, there’s still the matter of vital fluid loss and contamination from brick debris. All of which suggests that the safest route for our beloved behemoth would be to respect other people’s property and use the damn door. Of course, given that he’s the size of an elephant and weighs as much as two Dodge Durangos, he can probably do whatever he wants.



If the Rio Olympic Mascot Isn't a Cat, Then What Is It?

The 2016 Rio Olympic Games mascot was unveiled Monday, and while we don’t know what the name of the creature is, one thing’s for sure. Following in the line of cat-like creatures that are not cats—pointing the finger at you, Hello Kitty—it’s not a feline.

According to its official description, the long-limbed, pointy-eared, tailed creature is a mixture of all the Brazilian animals including cats, monkeys and birds. It should come as no surprise that he is existentially pondering “Who am I?” on his description page.

Likewise, his sidekick, the Paralympic Games mascot, is a tree that is not a tree. It’s a combination of all the plant life in the Brazilian forests. Or it’s an overenthusiastic artichoke that’s turning blue from lack of oxygen. Take your pick.

People echoed the same confused reaction on Twitter.

It could have been worse. They’re downright cute compared to the one-eyed monsters that London touted (not a euphemism for something else) or the phallic banana-colored creatures that represented Athens (still not a euphemism).

The Rio committee is asking people to submit names for the beings on its website. For some inspiration, see them in action in the video below.



McDonald's Mascot 'Happy' Becomes Even More Terrifying in Horror Poster Contest

Turns out we weren’t the only ones that found McDonald’s newest Happy Meal mascot, “Happy,” just a tad on the frightening side.

Online marketplace DesignCrowd challenged its graphic design community to a Photoshop contest that would drop the much-maligned mascot into horror movie posters. 

While tapping into the obvious unease over this character (who’s been used internationally for a while but is just now appearing in the U.S.), DesignCrowd also used this chance to stump for its approach to crowdsourced creative:

“The public reaction hasn’t been positive to the new McDonald’s mascot, and the company would have spent big money on it,” DesignCrowd spokeswoman Josephine Sabin tells AdFreak. “Had they gone through a crowdsourcing marketplace, like DesignCrowd, McDonald’s would have received hundreds of original designs for a great price.”

The first place winner received $200, which should afford the winner something like 66 Happy Meals. 

Take a look below at some of the better entries, and DesignCrowd’s contest page for more. The winner is at the bottom of our gallery.

The winner:



McDonald's New Happy Meal 'Ambassador' Just Might Eat Your Children

On the heels of a refresh that brought Ronnie McDonald some sweet new threads, McDonald’s has just introduced a new crazy-eyed mascot—er, “ambassador”—named “Happy.” (Presumably because “Nightmare Fuel” was already trademarked.)

Created to coincide with the addition of Go-Gurt treats as part of a healthier Happy Meal, this guy looks instead like he’s trying to lure a stoned teen to spend his allowance on delicious fast-food treats at the Golden Arches. 

“At McDonald’s, we’re always looking to bring fun and happiness to families and listening to our customers’ asks to have more variety and wholesome options for kids to enjoy in their Happy Meals,” said Julie Wenger, senior director of U.S. marketing, in a statement from the House of Ronald.

This is the perfect super-size rhetoric to set up your child’s future decision to drunkenly eat both Big Macs during a 2 for $2 deal. I’m lovin’ it. 

As you can imagine, the announcement sparked some entertaining responses on Twitter:

 



Source

McDonald’s New Happy Meal ‘Ambassador’ Just Might Eat Your Children

On the heels of a refresh that brought Ronnie McDonald some sweet new threads, McDonald's has just introduced a new crazy-eyed mascot—er, "ambassador"—named "Happy." (Presumably because "Nightmare Fuel" was already trademarked.)

Created to coincide with the addition of Go-Gurt treats as part of a healthier Happy Meal, this guy looks instead like he's trying to lure a stoned teen to spend his allowance on delicious fast-food treats at the Golden Arches. 

“At McDonald’s, we’re always looking to bring fun and happiness to families and listening to our customers’ asks to have more variety and wholesome options for kids to enjoy in their Happy Meals,” said Julie Wenger, senior director of U.S. marketing, in a statement from the House of Ronald.

This is the perfect super-size rhetoric to set up your child's future decision to drunkenly eat both Big Macs during a 2 for $2 deal. I'm lovin' it. 

As you can imagine, the announcement sparked some entertaining responses on Twitter:

 




When Cars Assume Ethnic Identities

Jeep is reviving the Cherokee nameplate at a time when ethnic, racial and gender labeling has been largely erased from sports teams and products.

    

The Complete Taxonomy of College Sports Mascots

We've been in love with taxonomies ever since the agency-name infographic a few months ago. Here's one that's truly stunning to behold—Pop Chart Lab's new Chart of Collegiate Sports Teams. For sale (at $30 a pop) as a 2- by 3-foot poster, the chart claims to offer "a taxonomic breakdown of every collegiate sports team in the United States. From Division I to Division III, from Banana Slugs to Little Giants, there are over 1100 schools charted in six square feet of higher learning." (My beloved Bears of Washington University in St. Louis are represented. Shout if your school's team isn't represented.) There sure are a crapload of Eagles and Tigers and Bulldogs, oh my. But the real gems are found in offshoots like Professions -> Resource Extraction and Self-Referential -> Abstractions. Best place to examine this masterpiece in more detail is on the Pop Chart Lab site itself.

Via Co.Design.

    

Little Debbie Meets Bob’s Big Boy

As construction of the Advertising Icon Museum — part of the $100 million West Edge development — moves ahead, the museum has hired Leslie Strube as its first development director.

The museum, originally slated to open in late 2007, is now expected to open in spring 2009.

The Advertising Icon Museum will showcase a huge collection of three-dimensional advertising icons owned by Bob Bernstein, founder and chairman of Bernstein-Rein.

little-debbie.jpg

Strube is quick to point out that advertising icons are not kitschy toys — they’re a living history of brands and pop culture.

[via Kansas City Star]