Could Kool-Aid Man Really Bust Through a Brick Wall? Science Finally Has an Answer

The Kool-Aid man’s explosive antics have been unquestionably cool since he busted through his first wall in the 1970s. But could he possibly survive such a dramatic entrance?

Wouldn’t he shatter when hitting a brick wall? What about the Kool-Aid inside—wouldn’t it slosh out? And let’s not forget that, best-case scenario, he’d be left with brick and mortar floating about in his innards.

These important questions have been fueling comedians and baffling stoners for years. But now YouTube superstar Jake Roper of the science-minded vlog VSauce decided to leave conjecture behind. Vsauce did the science to figure out if a 6-foot-tall anthropomorphic pitcher could actually break through a brick wall, and if so, what would be left of him.

Check out the results in the clip below, or, if you’re not up for a 4-minute clip on physics in the fictional world of advertising, skip down to our summary.

So in short, the answer is: Yes, Kool-Aid man could, though he probably wouldn’t feel too great afterwards.

It turns out that scaling an ordinary pitcher up to six feet, then filling it with the correct amount of Kool-Aid would make Kool-Aid Man an 11,000-pound elephant-sized beast with glass at least 3.6 inches thick. Even a creature made of ordinary glass would be able to break through a brick wall at that size by getting up to a run, but we don’t actually know what kind of glass Kool-Aid Man is made from. Heck, he could be made from Pyrex.

Nonetheless, the video explores how laminated glass (the bullet-proof stuff) would help him survive the inevitable surface cracks from his wall-breaking feats, but it doesn’t cover fully tempered glass, heat-strengthened material or any of the many other glass varieties. Certainly, there’s a materials scientist out there who could, with enough zeal, create the proper thickness, tempering and coating combination that would let Kool-Aid man break through more than just one wall.

However, there’s still the matter of vital fluid loss and contamination from brick debris. All of which suggests that the safest route for our beloved behemoth would be to respect other people’s property and use the damn door. Of course, given that he’s the size of an elephant and weighs as much as two Dodge Durangos, he can probably do whatever he wants.



Kool-Aid Man Gets a Makeover, Going All-CGI and Showing Off His Fabulous Flavored Pants

The world's most famous spokespitcher, the Kool-Aid Man, just got a glassy makeover to help promote the brand's new sugar-free liquid drink mix. The Kool-Aid Man, who's been around since 1954, was made over by Saatchi & Saatchi in New York and VSA Partners of Chicago. At 59 years old, he's now completely CGI, appears a bit slimmer, has a new voice—including an "expanded vocabulary and developed personality" (!)—and of course his own brand-new Facebook page.

Thankfully, he will still say, "Oh, yeah!" and burst through walls. But in the new commercials, he's also seen working out at the gym, buying flowers and wondering which of his 22 fabulous flavor "outfits" to wear. (Hey, is the Kool-Aid Man gay now, too? If so, that's kool with me—give him a big equals sign over his midsection and make it his new profile pic.) In June, Kool-Aid will also launch a Kool-Aid Man PhotoBomb mobile app, which will allow fans to superimpose images of Kool-Aid Man into their own photos.

"This is one of those fun projects we love to work on: Bring Kool-Aid Man back, better than ever," says Saatchi New York chief creative officer Con Williamson. "When we set out to do that, when we really dug in, we discovered that there's a lot to love in the evolution of this iconic character. We wanted people to get to know him a bit more. Kool-Aid and Kool-Aid Man are undeniably fun and positively bold. We wanted that happiness to shine through in his personality and attitude."