Oct
08
Advertising: At Ad Conference, Ron Burgundy and ‘Infobesity’
Posted in: UncategorizedSome highlights from the conference of the Association of National Advertisers in Phoenix.
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Sep
24
Advertising: Debating the Changing Economics of Editorial Content
Posted in: UncategorizedMuch attantion was focused on content as the 10th annual Advertising Week began in New York on Monday.
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Jul
04
Advertising: Executive From the Agency Grey New York Takes On a Larger Role
Posted in: UncategorizedMichael Houston became one of four regional chief executives at Grey and one of the few African-Americans in the executive suite of a large, mainstream Madison Avenue agency.
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Jun
17
Advertising: A Campaign From Marriott Aims Younger
Posted in: UncategorizedMarriott Hotels and Resorts will use a new logo, Web site and ads to encourage younger generations to “travel brilliantly.”
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Apr
30
Hotel Guests Turn Away From TV and Toward Streaming Media
Posted in: UncategorizedHotels are less interested in television hardware than in getting the Internet into every room, and delivering what entertainment the guest may prefer.
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Mar
18
Campaign Spotlight: Marriott Ties in With ‘42’ to Promote Loyalty Program
Posted in: UncategorizedMarriott International will use the coming release of “42,” a movie about Jackie Robinson, to promote its loyalty program to African-Americans.
Mar
06
Advertising: Media Companies Hold ‘Upfront’ Advertiser Events Early
Posted in: UncategorizedEfforts by major media companies to attract advertising dollars, once reserved for the spring, are already in full swing, with three held in Midtown Manhattan on Tuesday alone.
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