Custom dog food brand Ollie has ambitions to advertise on linear TV. But before taking the plunge, Ollie intends to learn what it can from streaming. This month, the direct-to-consumer company is testing a monthlong video advertising campaign on Hulu. The 15-second dog-dense spots mark an effort to diversify from social media, where Ollie presently…
Two years ago, Saturday Night Live aired a skit featuring Kenan Thompson and Beck Bennett stranded in the desert and dying of thirst. As Bennett gazes blearily into the distance, a wondrous vision appears. It’s a chipper young man wearing an apron and standing at a counter. He’s holding up an ice-cold yellow smoothie. “Bananamatazz…
On July 24-25, Adweek brought together some of the biggest names in the industry to discuss all things ad tech. NexTech was made possible by our partners Neustar, 84.51, IBM Watson Advertising, Xaxis, Adstream, Adwallet, Conviva, GumGum, Hashtag Labs, Lineate, LiveIntent, Loeb & Loeb, Premion, SRAX and Summit Sync. Check out the best shots from…
Charting Jeff Goldblum’s career on its surface does a great disservice to the long list of intriguing choices he has made over the years. After all, Goldblum is, arguably, one of the most intriguing characters out there. “I’m as interested [in the world] now as ever,” he said in conversation with Adweek and BETC Paris’…
A plant-based patty that might convincingly pass as meat? As recently as a year ago, when most of us still thought of “veggie burgers” as flat discs made from mushrooms or black beans, such a creation still felt like near-future science fiction. But this has been a sizzling summer in the plant-based protein world, with…
Some brands are wary of factoring eco-friendliness into their strategy, but as climate change becomes less of a debate and more accepted as a crisis, consumers are prioritizing the environmental impact of their purchasing decisions, according to new research from data insights company GlobalWebIndex. While less than half of consumers said they’d pay more for…
Measurement firms are hoping to rack up their own points in the growing world of esports advertising. A flurry of major brands have signed on for sponsoring the rapidly growing world of esports. In July, Pizza Hut, Starbucks and Snickers all announced sponsorships of the Madden NFL 20 Championship Series. Earlier this month, Honda became…
I remember the day clearly. Lee Clow asked me into his office, and we sat down on his two big leather chairs facing each other. “We’re going to make you the ecd of the office,” he said. “I’m tired of dealing with everybody’s crap.” Lee was the spiritual leader and creative force of the agency….
While some creative and agency leaders can talk a good game about being inclusive both internally and in the work that they do for clients, Danielle Trivisonno Hawley, chief creative officer, Americas for Possible, prefers to walk that talk. Her leadership story started after graduating from creative portfolio school Creative Circus, when she found herself…
Podcasting pioneer Panoply took media watchers by surprise last fall when the Slate-born network shut down the entirety of its content operations to train its full focus on ad tech. The move underscored a long-extant mismatch at the heart of the podcasting boom: While content production has flourished into a glut of wide-ranging titles with…
In an industry built on creativity, it’s a testament to both his longevity and ingenuity as a shrewd businessman and negotiator that Martin Sorrell, the former chief executive of WPP, has become synonymous with advertising. And while much has changed over the three decades since Sorrell turned a wire shopping-basket company into an advertising behemoth,…
Barely five years ago, Verizon had more than 46 agency partners, and it outsourced nearly all aspects of its communications business. Cut to the present, and the telecommunications giant has essentially reversed course, with Verizon bringing “core competencies” of its communications business in-house–including a substantial chunk of its creative and brand-narrative work. As a result,…
When it comes to shopping, consumers are fairly open-minded–after all, just 4% say they only consider one brand when making purchases, according to new research from BuzzFeed and media agency network Wavemaker. But a whopping 72% say they only consider two to four, which is why brand loyalty should always be a top consideration for…
The financial impact of ad fraud is expected to total $5.8 billion worldwide this year, invalidating 8% of display and 14% of video ad impressions, according to the Association of National Advertisers’ latest annual report. And while the conventional wisdom is that those crimes are perpetrated by foreign entities, multiple sources told Adweek that law…
When John Mackey, co-founder and CEO of Whole Foods, and a university professor published Conscious Capitalism in 2014, a slew of advertising and marketing campaigns that espoused purpose-led conceits swept the awards at Cannes and the Effies the year prior. In fact, 2013 could be considered a breakthrough year for conscious advertising with “Real Beauty…
Amazon certainly isn’t the first brand to experiment with 3D body scans, but it may be the first to really give consumers the willies. In May, Amazon made headlines for offering $25 gift cards in exchange for the scans, which raised concerns about not only its intent but potential breaches and/or exploitation. “If Amazon were…
I came to Adweek at the beginning of March, and three days into my new position as photo editor, I worked on my first cover shoot: Alex Morgan. To prepare, I scoured endless Google Images searches of her to see where she had been photographed, how and by whom. There was a common theme: soccer…
If you’re the sort who suffers for days from old commercial jingles that get stuck in your head, then by all means avoid searching YouTube for the Pabst Blue Ribbon weightlifter spot. Its doubtful premise–that a champion athlete can win first prize, but really just wants a brewski–climaxes in song: “I’ve got a taste for…
Adweek’s events at this year’s International Festival of Creativity in Cannes were made possible by our partners Screen Vision Media, Engine, American Express, Marriott Bonvoy, Roundel, The Trade Desk and Nielsen. Check out the best shots from the event presented by PwC as well as Adweek’s upcoming events if you want in on the action….
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