On Sept. 22 through Sept. 25 at the Omni Ranchos Las Palmas Resort & Spa in Rancho Mirage, Calif., Adweek held its three-day summit, Brandweek–the movement to shape the future of brands. Check out the best shots from the day, as well as Adweek’s upcoming events, if you want in on the action. Former Guns…
In the past few years, broadcasters have successfully attracted audien<span aria-describedby="tt" class="glossaryLink " data-cmtooltip=" CES CES, the Consumer Electronics Show, is held yearly by the Consumer…
Partners in Crime may only have a full-time staff of two, but its reach is wide. Since starting in 2015, the agency has worked with clients like eBay, REI and Sheraton. It handles this heavy load through the help of freelancers–or what Partners in Crime’s founder, industry vet Stephen Goldblatt calls the “independent workforce.” Growing…
Turning down a six-figure gig with Apple in the early stages of her career was a gutsy move, but Jessica Walsh–now partner, art director and designer at Sagmeister & Walsh–has no regrets. Her goal was to run a studio, and the decision paid off in the end. “It was always very clear to me that…
Inefficiency sucks. Every client knows this. And there’s nothing more cumbersome than having to deal with seven or eight or nine different agencies to manage your digital, traditional, above-the-line, below-the-line, social, outdoor, TV and product advertising. But that’s the nature of an industry evolving faster in its media than in its makeup. As connectivity and…
It’s rare to hear unguarded conversations between two of the industry’s leading CMOs. How often do major marketers truly let loose during press interviews or run-of-the-mill conference panels? That’s why Brandweek is asking world-class CMOs to interview one another: to find out what keeps them up at night, why they aren’t using agencies of record…
Could Dollar Shave Club, the former disruptor known for its budget-friendly razors and renegade marketing tactics, be the next big men’s wellness brand? That’s the vision the company’s been pursuing since being acquired for $1 billion in 2016 by Unilever. The corporate behemoth wants consumers who relied on Dollar Shave Club to deliver high-quality, low-cost…
Stop us if you’ve heard this one before, but traditional retail businesses have encountered their share of hurdles in recent years (like declining sales and rising digital competitors). As ecommerce continues to win over shoppers, retailers are searching for new ways to keep customers coming back to brick-and-mortar stores. For Target, the solution to win…
The original Brandweek magazine rolled into Adweek years ago, but the name has endured in many readers’ minds. Today it’s back, reimagined for 2018. Executives convening in Palm Springs, Calif., for our first Brandweek experience are receiving a special conference-edition magazine by the same name, full of insightful stories about the world of brand marketing….
Jen Rubio remembers the first time she saw a piece of Away luggage out in the world. It was February 2016, and Rubio–who founded the company with fellow Warby Parker alum Steph Korey the year before–was on a moving sidewalk in JFK’s Terminal 4. The brand had just begun shipping its first batch of 2,000…
When the comedian partners with a brand, he brings more than just a name. Kevin Hart is hands on, providing input on everything from design to content strategy. The results of his savvy approach are no laughing matter. Tommy John, Lyft and Old Spice have all enjoyed a huge bump on social thanks to the…
“Grind time, baby!” Kevin Hart is ready for the day. In fact, he’s pumped. On this particular morning in early September, Hart’s about to plug the hell out of his new movie, Night School, on morning radio and television in Atlanta. The comedy, which he cowrote and stars in opposite Tiffany Haddish, is about to…
Julia Beizer was a reporter at The Washington Post when her boss went on maternity leave and left Beizer as the stand-in newsroom liaison to the company’s new article page design. It was Beizer’s first introduction to the product side of the newsroom’s operation. Keeping “the seat warm” for her manager gave Beizer an opportunity…
After founding the apparel company Belong Designs straight out of college, best friends Ben Thomson, Shamus McNutt and Mark Grubbs noticed business owners peppering them with questions about their startup. Who was behind their apparel? Their website? Their logo? The answer: They’d been doing it all themselves. That’s when the trio realized they were on…
I’m filing this editor’s letter from inside the bustling and international pressroom at the 10th annual DMexco conference in Cologne, Germany. There are 40,000 people gathered here for a concentrated two-day media, marketing and technology conference as well a huge exposition showcasing all types of startups and stalwarts in the ad- and mar-tech space. Adweek…
Last season was another rough one for the five broadcast networks, as only NBC grew its 18-49 audience from the previous season–thanks to the Super Bowl and Winter Olympics–while the other four continued their ratings slides. But they’ll try again to reverse that trend in the 2018-19 TV season, which starts on Monday, Sept. 24….
Another upfronts week packed with big buzzwords and even bigger promises is in the books. Now that the major media companies have had their say about the 2018-19 TV season, it’s the buyers’ turn. Before they dove into this year’s upfront negotiations, several of them reflected (anonymously) on what they really thought about this year’s…
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