Artists have long dreamed up different worlds, but today’s hottest visual creators want to show you something else: a different view of your own world. With bold aesthetics and a keen cultural awareness, the visual artists featured in Adweek’s Creative 100 for 2019 often have as much to say as they do to show. Check…
Defining creativity can be, at once, both obvious and impossibly nuanced. As the lines between marketers and makers continue to blur, creative talents are crossing over into culture in more ways than ever before. Each year, Adweek celebrates the Creative 100, a roster of gifted professionals who inspire current and future generations not only with…
Few fields in marketing pose more complex challenges than branded content, a term whose definition and intricacies expand with each passing year. Unlike ads, branded content is consumed voluntarily–meaning it needs to be enticing enough to look at and compelling enough to stick with. As part of this year’s Creative 100, Adweek is honoring 11…
Sure, it’s impressive to be good at what you do–and especially to get famous for doing it. But that’s not enough to land a spot on Adweek’s annual Creative 100. Each year, our list (which never repeats a name) honors celebrities and influencers who are multi-talented, endlessly inventive and creatively inspiring. This year’s roster is…
The funny thing about commercial directors is that the moment you learn who they are, you start noticing just how often you’ve seen their work. Take, for example, Kim Gehrig, who’s having one hell of a run in 2018 and 2019. In the past year alone, she’s helmed Gillette’s polarizing “We Believe” spot about toxic…
In this data-heavy age, brands may feel tempted to use every bit of personal information they can to lure in more customers, but alienating consumers is easier than one might think. According to new research by marketing services company Infogroup, 39.4% of consumers say they’re uncomfortable with any establishment, be it a local business or…
It seems robots can now create artwork and write symphonies. Last year, Christie’s sold a painting created by artificial intelligence for $432,000. But can robot-made or data-driven art, literature or music really stir the soul? I’ve been a judge at various creative awards shows over the years. In this time on awards juries, I have…
At Adweek and Adcolor Champions on May 22 in New York, we celebrated the fearless leaders and rising stars who embody the most effective examples of influencing inclusion and diversity in the marketing, advertising, media, technology and entertainment space. Check out the best shots from the day, as well as Adweek’s upcoming events, if you…
How did Jen Fisher become the first chief well-being officer at accounting and consulting giant Deloitte? “Out of necessity.” Fisher joined Deloitte in June 2001 and ascended the ranks, serving as chief of staff to the chief operating officer (and eventual CEO) before working with chief marketing officer Diana O’Brien. But it came with a…
At Adweek’s latest Executive Lab in New York on May 21, we explored New Yorkers and the importance of understanding them from a brand perspective. Check out the best shots from the day, as well as Adweek’s upcoming events, if you want in on the action. (L. to r.) Chris Ariens, director of visuals, Adweek;…
It was a case of kismet that seemed almost magical. About the time that creative studio Spinifex Group had identified Elton John as someone who could really benefit from its more cutting-edge techniques, the artist’s company was looking for just the sort of thing that the digital experience agency offered. While Rocketman, the movie about…
How do you choose the brands you let into your life? The car you drive, the clothes you wear, the phone you rely on, the way you power your home: You have seemingly unlimited choices. So how do you decide which brands deserve your advocacy, your love and your wallet? We know the face of…
In recent years, a burst of creativity from the industry has come from an unlikely source: organ donation nonprofits. From Japan to Peru, agencies from around the world are dreaming up imaginative, award-winning campaigns that all share a common goal: convince more people to become organ donors. Much of the work has cut through the…
Read the news, and it’s easy to feel like the cultural divide not just in this country but around the world is deepening beyond repair–as if every step that’s made toward progress is followed by a push toward the old retrograde ways. But there are those among us who see reason for hope. They’re not…
Adweek’s Brand Stars of Detroit, which took place on May 16 at the Shinola Hotel, celebrates the best of the city’s movers and shakers who are emulating the city’s growth, evolution and commitment to progress. Check out the best shots from the day, as well as Adweek’s upcoming events, if you want in on the…
About a decade ago, Tim Hortons put up a page on its website that let customers share stories about what the restaurant meant to them personally. Just in case that concept sounds a little strange–people expressing their affection for a doughnut chain–well, then, you don’t know Tim Hortons, and you’re certainly not Canadian. For 55…
A little over two years ago, Jon Finkelstein had a moment of existential crisis he thinks is common among longtime creatives in the agency world. A quarter-century of working in creative shops big and small had left him disenchanted with the ephemerality of his work. “Even though I love it, I kind of describe it…
In a world with so many choices, brand loyalty can be hard to come by. But 46% of Gen Zers in Canada say they’re loyal to brands, and 34% say it depends on the category, according to new research by student data company Amplify in partnership with The Globe and Mail. That said, while Canadian…
If you’re tuned in with the media industry, you’ve likely heard that we’re in the post-TV era. Many consumers are cord-cutting by canceling the video portion of their cable subscriptions in favor of streaming services. I want to let you in on a secret: Television is most definitely not on the brink of extinction, and…
Is Toronto a vital tech hub, a groundbreaker in cannabis marketing, Hollywood North or a magnet for boundary-pushing creatives? The answer, as this year’s roundup of Toronto Brand Stars makes stunningly clear, is yes.
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