During a year defined by tension, solitude and unrest, art again proved its value as a vital lens for how we make sense of the turbulent and changing world around us. Here are the artists and authors featured on this year’s Adweek Creative 100: Temi Coker Multidisciplinary artist Reimagining icons: The silhouette of the Oscars…
Today’s most admired celebrities don’t just show up, stand in front of a camera and look the part. They’re often strategic content creators, hands-on brand builders and high-profile investors. Here are this year’s icons and influencers featured on Adweek’s Creative 100: Ziwe Fumudoh Comedian and TV host The hottest hot seat: Fumudoh’s no-holds-barred interview style…
The media field, once defined by glossy magazines and national news broadcasts, is today more accessible and multifaceted than ever, which is also enabling a new breed of media innovators to rise to prominence. Here are this year’s media innovators featured on Adweek’s Creative 100: Whembley Sewell Editor in chief, Them Community rules: Since Sewell…
In January, OnlyFans users perusing the platform might have been surprised to find a picture of a hot nude entirely different from the type they were expecting–noodles, covered in spicy chili sauce, dangling from a silver fork. The post, one of a handful from artisanal condiment brand Fly by Jing, leaned all the way into…
Walk into a grocery store today and you likely won’t see an attendant offering a complimentary sample to curious shoppers. Throughout the pandemic, brands that once relied on the time-tested strategy of in-person product sampling had to find new ways of getting their goods into the hands of potential customers. Some found new digital methods…
Among the countless products that Americans buy, only a relative handful have found success by advancing two selling propositions at the same time. There’s Miller Lite (“Tastes great! Less filling!”) and Arm & Hammer baking soda. And, to date, the makers of WD-40 have confirmed some 2,000 uses for their product. Far less known, though,…
The role of chief marketing officer is a unique one that entails understanding digital, understanding how to build a brand and then knowing how to retain consumers once they’ve been enticed with your product or service. Research firm Advertiser Perceptions asked 300 marketing and agency executives in its Ad Pros community about the characteristics they…
Paul Bannister grew up with the internet, surfing text-based browsers at the University of Pennsylvania in the early ’90s. After college, he created–and eventually sold–a website to review video games, which was among the first of the era to have ads (after HotWired, the first online magazine). Back then, click-through rates were 2% to 3%,…
All in it together. Uncertain times. A reminder of what really matters. Sentiments like these, somber yet urgent, became marketing mantras that defined brands’ responses to the Covid-19 pandemic. But despite how quickly brands had to rewrite their playbooks as lockdowns began, they now face an even more complex challenge: planning for the post-pandemic era….
After the pandemic upended 2020’s upfronts week, almost all of the regular presenters are returning to their familiar positions on the calendar, holding virtual upfront presentations. That includes Fox, which will present its entertainment upfront event on May 17. (The company’s news and sports divisions held their own presentations last week.) Fox will repeat as…
As the world finally starts to return to normal, so does upfronts week. Following last year’s upheaval, the annual May event for marketers has returned in virtual form as the biggest media companies make their pitches ahead of upfront negotiations. But last year’s unprecedented marketplace has permanently shifted the landscape, and buyers are approaching negotiations…
HGTV has featured several star duos over the years–think Property Brothers’ Jonathan and Drew Scott, and Flip or Flop ex-spouses Tarek El Moussa and Christina Haack–but the cable network has never had anyone like Chip and Joanna Gaines. Fixer Upper, their home improvement and renovation series, was HGTV’s No. 1 show from 2015-2018, drawing more…
Nonfungible tokens, or NFTs, have recently been the subject of an enormous amount of hype. For the uninitiated, NFTs are tokenized versions of assets that owners receive virtual certificates of sole ownership for, which are tracked and traded on a blockchain. In essence, NFTs are speculative financial assets that can be attached to a multitude…
When research group OpenAI first introduced what is arguably the most powerful text generator in the world last year, it immediately wowed the AI community with its ability to produce realistic copy. Trained on nearly 1 trillion words pulled from across the internet, the generator, known as GPT-3, is able to mimic the style of…
Few who were in Milan for Fashion Week in 2015 will forget the buzz surrounding the Gucci ready-to-wear fall collection. The famous house’s creative director Frida Giannini had been axed a few weeks before, so all eyes were on 42-year-old Alessandro Michele to see what he’d created. He’d been given all of a week to…
The past year saw its fair share of emergencies, from weather-related disasters to the pandemic that’s still ravaging the world. And brands aren’t the only ones building emergency preparedness into their routines. According to monthly research series ML:Next from agency MullenLowe U.S., which spoke with 550 consumers from different backgrounds across the country between Feb….
Jonathan Hyla, more commonly known simply by his last name, wants to empower creative professionals who think a bit differently than many of their colleagues–especially those who have ADHD. After working in radio, film and television for more than a decade, including doing high-profile celebrity interviews at E! Entertainment, Hyla shifted to his most recent…
Fast-food restaurants have long hinged their business models on extreme convenience. Super quick service and single-use packaging give diners an on-the-go meal with nothing to clean up afterward–leftovers go into the trash without a second thought. But decades after it gained popularity in the U.S., that model isn’t jiving with increased awareness about the environmental…
At first, Walter Geer, like many, didn’t understand Clubhouse. It was early July 2020, and Geer, now the executive creative director at agency VMLY&R, spent a few days listening to live audio conversations on the app before shelving it for a few weeks. While Clubhouse is now known for its LinkedIn-esque user base, the breakthrough…
On March 11, 2020, the NBA indefinitely suspended the season after a player tested positive for Covid-19. It was a frightening moment that sent shock waves across the nation. Other leagues quickly followed the NBA, leading to a standstill across professional sports. Countries around the world were imposing strict and immediate lockdowns on all facets…
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