The best media plan of 2020 didn’t just tell consumers not to use Uber’s service–it begged them to avoid it as if their lives, and others’ lives, depended on it. Because they did. Uber’s “Move What Matters” campaign is Adweek’s Media Plan of the Year Best in Show honoree not only because of the campaign’s…
Oct. 27, 2019, was a rainy Thursday in Brooklyn. Despite the chill and gloom, however, crowds began assembling before daybreak. Some had risen at 5:30 a.m. for a place in line. Some had driven from as far away as the Bronx. One might think these were fans lining up to see the Black Keys or…
Historically, fall is when retailers begin staffing up to ensure they can serve the shoppers who will flood in at the stroke of midnight on Black Friday. In fact, the National Retail Federation estimates brands added 475,000 to 575,000 holiday workers in 2020 alone. But as the 2021 holiday season approaches, there’s already a widely…
There’s a dichotomy in the feelings tweens have about menstruating. On one hand, many menstruators have no idea what’s happening to their bodies. Dana Roberts, a former teacher, recalls how a student in her fifth-grade class in Atlanta 13 years ago asked her if they were dying after getting their first period. On the opposite…
Starting an agency right before the onset of a pandemic triggered some soul-searching for Ravi Amaratunga Hitchcock. “It’s existential every day,” he said. “What is an agency and what does it do? What is a client? Everything seems to be in this shifting period.” Besides world events, Hitchcock’s ruminations spring from his unusual and winding…
In August, AMC+ landed what has become every streaming service’s holy grail: a coveted Verizon partnership. As part of a deal between the two companies, certain customers of Verizon’s broadband and unlimited phone plans are entitled to a free year of the AMC Networks streamer, featuring ad-free programming across its entertainment networks and early access…
Climate coverage, while getting more urgent and ubiquitous, is big business for publishers. But for this sector to keep growing, the buy- and sell-side need to get comfortable showing their cards and agree on how to measure that credibility. Bloomberg Media’s 2-year-old vertical Bloomberg Green is one of the media company’s strongest platforms for driving…
Access the entire sortable, interactive list of Adweek’s Fastest Growing agencies and read their stories here. If running an agency before the pandemic was difficult, heading one up while the world was in lockdown was a Sisyphean task. As Covid-19 descended upon the global ad industry, agencies scrambled to figure out ways to stay afloat…
For those who weren’t around for it, the first few minutes of 2000 were really scary. Throughout the late ’90s, doomsday prophets had been warning that computer programs the world over would go haywire at the stroke of midnight, as most time coding assumed that “19” preceded the year. Times Square would go dark. Planes…
The planet is in trouble, and it’s pretty obvious who’s to blame. “We are meant to be the more intelligent species, [yet] we’re producing a hell of a lot of waste in a way nature never does,” said Oliver Dudok van Heel, head of client sustainability and environment at international law firm Freshfields Bruckhaus Deringer….
When agency veteran Eva McCloskey graduated from high school, she skipped college and went straight to a corporate job. And after rising through the ranks of the insurance world, she landed at creative agency Barbarian as one of its first employees. Once considered untraditional, her path is becoming more common, thanks in part to 14…
Brittany Bosco’s many talents make it hard to categorize the multidisciplinary artist. In the past five years, she launched her own creative shop and record label, released two albums and led branding work for Facebook, Instagram, HBO and Snap. At its core, her non-agency Slug Global is more of an art collective: It’s a passion-driven,…
Connected TV viewership has arguably been the media industry’s biggest success since the start of the Covid-19 pandemic, and marketers are expected to spend $17 billion to serve ads to those audiences next year. As with most forms of new media, however, the nascent nature of the platform has also attracted the attention of fraudsters…
The 2021 back-to-school season looked much more like a conventional school year with resumed in-person teaching, leading shoppers to return to their usual habits, too. Ecommerce may have held the headlines for the past year and a half, but families that need a lot of high-touch items all at once have returned to the place…
Pride is a community movement that’s also deeply personal, especially when it comes to whether someone can bring their authentic self to work. Many queer people wish the agency world had more loud, out-and-proud industry leaders who could tell us: “I’m queer, and this is how I made it to the top.” Mentors are invaluable;…
On March 18, just two days after a shooter killed eight people at three Atlanta spas, Daniel Dae Kim addressed Congress virtually about the rapid rise of anti-Asian and anti-Asian American violence in America. While some would find a task such as that daunting, it was Kim’s second time doing so in a span of…
Binge-watching took on a whole new meaning during the first year of the Covid-19 pandemic. Whether it was Apple TV+’s Ted Lasso or Netflix’s Bridgerton, consumers’ hunger for entertainment in a locked-down world injected rocket fuel into an already exploding streaming video marketplace. Time spent watching streaming services has soared, and in July, streaming video…
Americans have much to thank Canada for inventing. There’s insulin, for example, and the pacemaker. A trio of Canadian filmmakers developed the Imax format in 1967, and a Nova Scotian inventor named Samuel McKeen gave us the odometer. Then there’s a pioneer named Ron McClellan, who told Canada’s CTV in 2015: “I never expected that…
When it comes to music for Latin and Hispanic Americans, it’s about more than listening to a song while commuting or dancing at a special occasion. “Music and culture are intrinsically linked for Hispanic Americans,” said Rob V?lez, senior director of multicultural at video streaming service Vevo. “Our data shows that they find music videos…
Where there is confusion, there is often profit. And in these formative days of the metaverse, a shared virtual world that many hope will use cryptocurrencies as its financial backbone, the rise of legitimate crypto businesses has also enabled get-rich-quick schemes and outright scams. From Bitcoin and Cardano to Ethereum and Dogecoin, there are now…
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