For many first-generation tech companies, their brands are synonymous with the people who created, nurtured and passionately grew them to what they are today. These founders define the brain trust, values, purpose and aesthetic of their companies, setting the bar for their customer experience and relationship. Founders like Steve Jobs, Elon Musk, Richard Branson and…
Whether you’re an old-school brand keeping it real or a Gen Z brand just trying to “keep it 100” during the pandemic’s social distance, authenticity still matters to brands growing with their consumers. Vans’ #OffTheWall approach to brand-building uses art and creative self-expression to keep its 55-year-old purpose feeling younger than its years. Kristin Harrer,…
Depictions of disability in advertising tend to fall within one of two camps: evoke inspiration or pity. Rarely are disabled people shown as layered, three-dimensional humans; instead, they are othered, stereotyped, stigmatized or ignored altogether. But when 15% of the global population is disabled–a striking fact highlighted by the International Paralympic Committee’s recent “#WeThe15” campaign–that…
As the deprecation of third-party cookies nears, publishers, advertisers and tech companies have been forced to figure out what the new fundamentals of digital advertising, such as audience targeting and ad serving, will look like in the aftermath. In the midst of industrywide indecision, the frontrunner to replace the once-ubiquitous cookie is the Unified ID…
Last week, the 2020 Olympic Games kicked off in Tokyo with all the pomp associated with planet Earth’s premier athletic event. For anyone who’s watched the Games before, it was all familiar: the fresh-faced athletes, the spirit of competition and, of course, the brands. A who’s who of blue-chip behemoths including Coca-Cola, P&G and Visa…
Creative and media didn’t talk nice for decades. However, the two disciplines are looking to reunite as the evolution of bundling and media strategy increasingly intermingle and jostle for relevance and priority. As the industry evens out following a tumultuous pandemic year, media agencies are teaming up with creative agencies once again. Case in point:…
Since 2014, Mondel?z International, the maker of Oreo cookies, Ritz crackers and Sour Patch Kids candy, has been encouraging people to snack with intention and monitor how much they eat. This includes tips such as using your nondominant hand, putting your phone down while munching and finishing your bite before taking another. “Slow down the…
A former brand manager of Clorox might not seem the likely choice to head up Crown Media Family Networks. But president and CEO Wonya Lucas worked her way from becoming a process engineer to heading up some of cable television’s most recognizable networks, with a particular focus on increasing diversity. “I describe myself as a…
Last month, Google made another announcement about its road map toward deprecating third-party cookies from Chrome. It’s not the first time this year that Google dropped a major announcement about its identity strategy; in March, the company announced it would not support industry-unified IDs for ad buying. The rest of the industry is left having…
Mark Read first walked the hallways of WPP, a then nascent holding company, in the late 1980s when he was just embarking on his career in advertising. There was no way for him to know that almost 30 years later–in 2018, to be precise–he would occupy the office of CEO. Read’s tenure as CEO began…
Olympic athletes aren’t the only ones who have been counting down the days until they finally get their moment in the spotlight after the pandemic postponement. NBCUniversal’s year-old streamer, Peacock, has also been eagerly awaiting the chance to make its own splashy debut at the Tokyo Games. The fledgling service had its national launch a…
Who’s delivering the best performance in ad tech and mar tech? No one is more qualified to answer that question than the Adweek community. We asked, and you, our readers, answered in a big way. More than 10,000 votes were cast (we allowed one vote per person every 24 hours) in our third annual Adweek…
Whether it’s Elon Musk tweeting about Dogecoin or enthusiastic Redditors stalking GameStop and AMC stocks, there’s a lot going on in the realms of Bitcoin and Wall Street. And savvy marketers might want to keep an eye on it to find opportunities for engaging an active audience and developing nonfungible tokens (NFTs). According to social…
When Paul Mastronardi joined his family’s produce company full time in 1994, he didn’t like tomatoes. He set out to change that by visiting seed companies around the world, trying as many tomato varieties in development as possible. In the Netherlands, he tasted the Campari, a variety on the proverbial cutting board because of its…
On July 24, 1969, President Richard Nixon stepped off Marine One onto the deck of the USS Hornet, which had steamed to the central Pacific to pick up the Apollo 11 astronauts. Lunar travel being new, NASA physicians were concerned that Neil Armstrong, Michael Collins and Buzz Aldrin might have brought home “lunar pathogens,” so…
As AKQA gradually brings its workforce back to its worldwide offices over the next few months, many of the agency’s locations will operate much differently than when they were last open more than a year ago. Like other businesses with physical offices, AKQA is crafting a hybrid model of remote and in-person work, and tools…
If there’s one comment Catherine Balsam-Schwaber hears from women consumers the most, it’s “menopause snuck up on me.” Balsam-Schwaber, CEO of Kindra, a menopausal wellness brand founded in 2019, has learned just how little many women know about menopause, with some saying they couldn’t educate their daughters because they didn’t have the language for it,…
It’s not every day that a major actor like Danny Glover clears an entire set to give you advice, but it happened to Juan Woodbury. Early in his career, Woodbury was a junior producer on a film set when Glover sat him down and talked to him about how to maintain integrity in his career…
Roku has grown into a connected TV titan in recent years, now boasting 53.6 million active accounts in large part due to the rapid growth of its AVOD offering, The Roku Channel. When short-form streaming service Quibi self-destructed last year, Roku took a big gamble. In January, it bought 75 former Quibi titles, rebranded them…
New business is the lifeline of an agency. This is even more true during the pandemic when everything that worked in the past flipped upside down. And now, to win new business, it requires a new approach and new way of seeing things. Business development is full of energy and excitement, headaches and heartbreaks–a lot…
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