Denise Broady is the kind of new-school chief marketer that today’s companies covet–one with a deep knowledge of tech. But just a few decades ago, her journey from programmer to CMO at low-code platform Appian wouldn’t make sense. Broady’s career trajectory veered from the traditional in many ways. For one, she’s served in two different…
Two years after the biggest health crisis in a century began, more people are taking the mantra of “You are what you eat” to heart. In an exclusive survey for Adweek, market research firm YouGov got a glimpse into the food habits of more than 19,000 people across 18 countries. In addition to taking a…
Almost from its origins in the 1990s, the job of chief marketing officer has seemed on the verge of extinction. Conjured on the fly as technology officers shifted the balance of power among finance, sales and marketing departments, the idea of the CMO emerged as the ground under brand strategy decisions was experiencing a tectonic…
When our head recruiter speaks to a promising candidate, she asks about qualifications and what they seek in a team culture. If things are going well, she’ll ask this: “So, do you have a side hustle?” No, it’s not a trick question, but part of our recruitment and retention strategy. Today, one in three working…
Chief marketing officers are charged with shaping the delicate strategies governing brand communications, identity, awareness and affinity. The pandemic has tested their skills like never before, with abrupt shifts in ecommerce and social media that altered the marketing landscape. On top of this, supply chain issues continue to upend existing loyalties between marketers and consumers….
On the evening of Jan. 2, 2019, some 9 million people were watching Saturday Night Live when a skit called “New Paint” aired. It featured an unemployed bartender named Beth (Aidy Bryant) who boasts to her visiting brother Tom (Beck Bennett) how she’s covered her living room walls with Lulworth Blue from Farrow & Ball–“the…
The metaverse is in its infancy. It’s a new type of internet (or part of Web3, if you want to be more specific). And despite what Meta might want people to think, no one owns it or really regulates it either. For now, it’s a series of always-on, virtual destinations hosted on hundreds of platforms…
After a year in which it seemed like practically every brand scrambled to release a nonfungible token (NFT), sales of the digital ownership assets have slumped in the past few months. Amid volatility in cryptocurrency markets and high-profile, headline-grabbing scams, overall sales of NFTs dropped 67% month over month on the largest marketplace, OpenSea, in…
It’s a Thursday afternoon, and around 3,000 streetwear fanatics are online, debating the news of the day. What’s the best app to verify a pair of sneakers isn’t a knockoff? Which NFTs are good investments? And what’s the deal with Supreme’s collaboration with Kraft Macaroni & Cheese, anyway? Welcome to the StockX Discord server, a…
Ricky Sans is the first to admit his career path has been “curved,” not straight. But with a passion for “disruptive” content and a naturally funny disposition, his trajectory from rock stardom to BuzzFeed producer and Instagram’s head of memes makes perfect sense. It all comes down to a desire to create, which has carried…
After two years of solely virtual NewFronts presentations, marketers and publishers are ready to get back to the first in-person event since 2019. This week’s 2022 NewFronts, hosted by the Interactive Advertising Bureau, will in fact be a hybrid format: three days of in-person New York presentations (which can also be streamed for those attending…
Social media is more than just an avenue for chatting with friends. It’s a way to connect with and shape the world around us with original content that resonates. Meet Adweek’s second annual Creator Visionary Awards honorees–innovators and influencers who have unlocked the limitless potential of the digital space. This year’s winners, selected by a…
No one connects with an influencer’s audience better than that influencer. For students of old-school marketing and advertising, it might seem odd to include someone who gained 20,000 TikTok followers by posting cat videos as part of a marketing campaign. But no one else reaches those 20,000 followers in that way, and about that topic,…
A Steve Aoki stage performance can involve many things. Stunningly elaborate visual effects. Strobe lights. Cake throwing. A collection of unconventional elements held together by a seasoned performer with a passion for giving fans an invigorating experience. But when the Covid-19 pandemic halted in-person events for nearly two years, the world-renowned DJ, producer, record executive…
Black Lives Matter went from a social movement to a business mandate in 2020. Protests that began over police shootings escalated into every industry reflecting on how they’ve been, at best, complacent–and at worst, complicit–in systemic racism. Part of dismantling that system is changing the stories being told about the Black community, shifting away from…
Two years after the pandemic shuttered a wave of alternative-weekly publishers across the country, the industry has emerged from the near-death experience leaner, wiser and, in some cases, radically transformed. In a bid to survive the overnight disappearance of their advertising business, many alt-weeklies experimented with a variety of new business tactics, including launching membership…
When Tanya Giles entered the television industry, streaming didn’t exist. Now, the executive heads up programming for one of the biggest names in media. Paramount, formerly ViacomCBS, named Giles chief programming officer of streaming last summer. That put her over programming decisions for Paramount+ and Pluto TV, helping to scale the company’s rapidly growing streaming…
To mark April 20, the dankest day on the cannabis calendar for fans and retailers, Wana Brands plans to donate $140,000 to nonprofit groups combating hunger in local communities across America. With its #4ward20 program, the Colorado-based edibles maker is encouraging consumers to join the fight against food insecurity by giving to Lorraine’s Soup Kitchen…
Mediahub’s global leader, John Moore, hasn’t defended a piece of business in years. By the time accounts get to review, there’s usually no point. Moore bases his decision on what he knows to be true: Incumbents rarely succeed in reviews. “Any good CEO of an agency needs to understand that there are red flags and…
When sports fans want an authentic local connection to their teams, marketers sometimes need to read the writing on the wall. A roster of sports brands have called in Muros, a Chicago-based marketing firm founded by Dave Seidler, to strengthen those neighborhood bonds. Muros introduces artists to brands and provides large-scale platforms for their multimedia…
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