Hasta La Creative!

Names like Target and Starbucks made big DEI commitments in 2020. Here’s what they look like in 2025.

Building the best product is no longer an AI firm’s key differentiator.

The people, brands and agencies showcasing the power of thinking social-first.

According to global CEO Andrew Noel, Gale is setting the standard for modern marketing by blending “the strategic prowess of consultancies with the creative excellence of agencies.” Since its founding in 2014, the agency has grown from seven employees to more than 750, offering full-service capabilities across creative, digital, public relations, data, and technology. It…

Customization has been the buzzword in marketing for years. But there’s no amount of data that will make a creative in New York able to speak relatably to consumers in Minnesota. This moment calls for some professional soul-searching: If the industry aims to be customer-centric, why are we purchasing media in an agency-centric way? Your…

Brands are feeling some whiplash these days when it comes to consumer behavior. Where just a handful of years ago consumers were throwing around cash without a care, today they’re much more nuanced and less predictable in their post-Covid, inflation-cautious, anxiety-ridden spending. Of course, brand performance, alongside consumer behavior, is constantly evolving. But one thing…

At a time when shoppers are feeling the pinch of inflation, businesses are doing their best to distinguish their offerings from the competition. A new report shows collaboration–whether that involves putting a video game character on a birthday card or fast-food restaurant logo on a line of sneakers–remains a viable way to achieve this goal,…

Where’s worth going to find people worth knowing? Every square foot of Cannes is a networking hot spot, but here are some locations to find plenty of big fish in a small barrel. “The Gutter Bar,” 72 Croisette It may look like a chaotic mass of pungent humanity, but that’s only because it is. Still,…

Stuck at home during the pandemic lockdowns of 2020, a whopping 70% of Americans began cooking for themselves–a 50% jump over the prior year. For the sake of those whose culinary acumen didn’t rise above scrambled eggs and turkey sandwiches, New York Times Cooking editor Sam Sifton penned a piece that recommended a new brand…

When Nancy Hall told a college advisor that she eventually wanted to be a CEO, he said that was an unrealistic goal because “only men are CEOs, and typically men that are CEOs are over 6 feet.” Because Hall was 5 feet tall, “he didn’t think that was in my future.” The incident motivated her…