Hasta La Creative!

If the footage in Carmichael Lynch’s new “Proud to Earn Your Trust” spot for Subaru looks familiar, there’s a reason. The agency recycled pieces of old ads in its ongoing “Love” campaign for the brand to deliver the message in the ad, which exists in 30 and 60-second iterations.

“Maybe it was here,when you hit 300,000 miles” begins the voiceover at the opening of the spot, “or here, when you walked away without a scratch,” the spot continues, going on to list times when drivers appreciate their Subarus most.

Re-using old material may feel a bit easy, but the message seems to excuse the approach, as it actually serves the narrative. It also makes, we imagine, for a pretty cost-effective ad.

“Over the past eight years, we’ve seen our Love campaign resonate incredibly well with consumers, who often feel a personal, emotional connection to the brand and the stories we’ve told,” Alan Bethke, senior vice president of marketing at Subaru of America told Adweek.

The Economist a choisi CLM BBDO pour réaliser leur première campagne de communication en télévision en France avec le film d’animation: Le Rouge. Faisant référence à la couleur emblématique du journal, cette vidéo joue avec l’anaphore autour des valeurs associées à la couleur. A découvrir dans la suite en vidéo.

Voici en exclusivité sur Fubiz, la nouvelle publicité de Lacoste produite par Wanda et BETC et réalisée par Seb Edwards. Une publicité « Life is a Beautiful Sport » créant un lien entre sensations fortes et émotions amoureuses, couronnée d’un son de Disclosure remixé par Flume : You & Me. A découvrir dans la suite.

Para promover a marca Johnnie Walker Black Label no mercado asiático, a agência LOVE resolveu ilustrar o marcante sabor do uísque com uma verdadeira explosão de sentidos. A tarefa de transformar o conceito em realidade ficou com o diretor  Jake Scott – responsável por alguns dos comerciais mais legais do ano, como o dos bebês da KIA e o emocionante Brotherhood, da Budweiser.

No making of abaixo, Mark Williams, da LOVE, conta que a ideia era exatamente captar a experiência oferecida pelos marcantes sabores do Black Label.

Jake Scott optou por filmar as explosões das frutas e flores em tempo real, evitando o uso de efeitos por computador. Foi assim que ele chegou a um belíssimo resultado, definido por ele mesmo como uma sinfonia visual.

Post originalmente publicado no Brainstorm #9
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Le réalisateur Joseph Ghaleb nous propose le film « Concrete Love » : une superbe vidéo étrange illustrant le rêve d’une femme, à la recherche d’une romance perdue. Des souvenirs entre réel et imagination mis en images avec style. Le tout est à découvrir en images et en vidéo dans la suite de l’article.

Le créatif Christian Grewe nous propose de découvrir la vidéo « Travel Love », un superbe montage résumant en 4 minutes ses voyages réalisés dans 8 pays en Amérique du Sud et en Asie. De belles images de la Bolivie, du Vietnam, du Pérou ou de la Thaïlande à découvrir en vidéo dans la suite de l’article.

Voici la dernière réalisation de We Are From LA pour le morceau True Romance de « Citizens! » figurant sur leur premier album Here We Are (label Kitsuné). Produit par Iconoclast, ce clip très réussi nous propose de découvrir des moments d’amour dans des situations peu propices aux ébats.

L’agence AlmapBBDO a sélectionné 873 images du site Getty Images pour créer ce montage vidéo publicitaire. Soulignant ainsi la quantité et la variété d’images disponibles sur le site, la vidéo narrant en 1 minute la vie d’un homme aux multiples visages est à découvrir dans la suite.

Nessim Higson nous propose sa dernière animation en jouant sur la typographie. “Him Her” se veut être l’histoire d’une relation entre lui et elle, simplement par l’enchainement de lettres retraçant les phrases les plus importantes d’une romance. A découvrir dans la suite.

Previously on Fubiz

• 3D Type Design
• Tahiti 80 – Easy
• Poetic Morphology

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Are you tired of dating games? Does developing a healthy partnership seem impossible? Are all the best ones already taken, or playing for the “wrong” team?
Do you find yourself awake in the middle of the night, alone with a cat you don’t remember buying and your favorite late night TV, with one question burning in your mind?

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Your friends tell you that it’s just a “matter of time” before the “right one” comes along, but secretly you wonder if you’re flawed. Your “friends” are all hooking up while you look for that special guy everywhere, everyday. It’s starting to take a toll on your sanity, your work…

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Announced today via PR Newswire, YourDatingPlan.com has heralded the launch of their site that will change the way that single people will end your dating drama for good. Might as well delete the loser names out of your iPhone…you won’t be going back there anymore!

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We all know that there’s no such thing as a “free lunch” anymore, but the great thing about love is that it’s always been free! Now love is free with a step-by-step methodical way to reel that love home to you.

Jeff Louis is a Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you: linkedin.com/in/jefflouis or twitter.com/jlo0312.