Procter & Gamble and ConAgra, two consumer-product giants that once battled each other for market share, are combining their ad dollars to advance a good cause.
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Among the agency’s plans are a creative scholarship for women in countries where they are hindered by poverty and societal attitudes.
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Brands both expected and unexpected are advertising for Valentine’s Day, using a variety of promotions both online and in person.
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In contrast to multicultural marketing aimed at specific groups, cross-cultural ads focus on similarities to speak to diverse consumer groups.
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The urinary incontinence brand is ditching absorbency descriptions in favor of what it calls lifestyle terms.
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