Hasta La Creative!

Well made media is a mirror. Programming that truly connects on a meaningful level often does so because it reflects images of self. According to Campaign, Complex Networks realized that they could reach underserved segments of the online viewing market by showing “selves” that were more reflective, and therefore more relevant to the intended audience. […]

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Comedy writer and actress Lauren Reeves is helping Adweek readers understand the pointlessness of vodka advertising.

“Alcohol is a necessity,” she claims. “Don’t worry, we’re gonna buy it.”

Reeves’ analysis is not the most astute I’ve heard, but I think I follow her meaning. People are going to drink.

But which type of alcohol will people drink, and which brand? Fortunes are made and lost in response to this question.

Will the people drink Smirnoff when they’re ready for lift off? Or will they turn to something a bit more risque?

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