Honda Unveils New V-Twin Engines

hondaIf you think the V-Tec from Honda is something to behold, wait until you read about their latest engine technology, the V-Twin general purpose engine. The new V-Twin, the most powerful engine series ever offered by Honda, brings a new level of value, fuel efficiency, emissions performance, versatility and quiet operation to the marketplace.

Featuring six all new models, the new V-Twin engine line offers customers more power, versatility and greater fuel economy in a more compact package. The new GX630, GX660, GX690, GXV630, GXV660 and GXV690 engines are available in both horizontal and vertical shaft configurations for a greater range of utility covering a wide range of demanding commercial, rental and turf applications.

“The new V-Twin is an ideal fit for an increased number of potential applications that require more power, yet dictate a smaller-sized engine due to product configuration. All of these design enhancements are real advantages for our customers, as well”

(Source) Honda

Honda Launches Corporate Branding Campaign

honda011509The best way to get noticed is to have a short-film documentary of your company and it seems Honda has done just that. Binding all the corporate philosophies via an immersive website, the new “Power of Dreams” campaign showcases real stories from people on how Honda aims to provide solutions to their valued clients.

Three short documentary films: ‘Kick Out The Ladder,’ ‘Failure’ and ‘Mobility 2088’ (each about 6- 8 minutes long) debuted at the campaign launch; additional films will be added subsequently every few months. The first two films discuss core values that have inspired generations of Honda associates by telling the stories of impossible engineering challenges and exploring where failure brought Honda and what success came of it. The third film explores the future of mobility.

(Source) Design Taxi

Honda Fit vs. BMW Z4

Mais um caso impressionante de coincidência criativa, com pouco menos de um mês de diferença entre as idéias.

O comercial mais recente do Honda Fit aqui no Brasil veio antes, em novembro, e lá pela metade de dezembro saiu um filme bem parecido para o conversível BMW Z4.

Os dois partem da mesma premissa: um carro que desenha formas no chão com tinta. Compare:

| Honda Fit

| BMW Z4

| Via e*ideias

Honda FCX Clarity: H

Honda FCX Clarity: H

Advertising Agency: Wieden + Kennedy, London, UK

Honda FCX Clarity: O

Honda FCX Clarity: O

Advertising Agency: Wieden + Kennedy, London, UK

Honda FCX Clarity: N

Honda FCX Clarity: N

Advertising Agency: Wieden + Kennedy, London, UK

Honda FCX Clarity: D

Honda FCX Clarity: D

Advertising Agency: Wieden + Kennedy, London, UK

Honda FCX Clarity: A

Honda FCX Clarity: A

Advertising Agency: Wieden + Kennedy, London, UK

Honda CBR600 Tenkate Racing: Podium

Honda CBR600 Tenkate Racing: Podium

Honda CBR600 Tenkate Racing. Since seven years at the first place in World Supersport Championship.
Advertising Agency: LS&Partners, Rome, Italy
Creative Director: Luisa Scarlata
Art Director: Simone Santese
Copywriter: Daniele Papa
Illustrator: Alexandre Auriol
Published: January 2008

Honda: Sand

Honda: Sand

Advertising Agency: Reichl und Partner, Vienna, Austria
Creative Director: Radomir Kosma Jedrasiak
Art Directors: Radomir Kosma Jedrasiak, Raphael Witek
Published: May 2008

Honda: Snow

Honda: Snow

Advertising Agency: Reichl und Partner, Vienna, Austria
Creative Director: Radomir Kosma Jedrasiak
Art Directors: Radomir Kosma Jedrasiak, Raphael Witek
Published: May 2008

Honda Civic Hybrid: Dummies

Honda Civic Hybrid: Dummies

Honda Civic Hybrid. Designed to protect nature.

Advertising Agency: Fischer Portugal, Lisbon
Creative Director: Diogo Mello
Art Directors: Fabiano Bomfim, Marcelo Melo
Copywriters: Joao Fraitas, Gustavo Vilela
Photographer: Artluzstudio
Published: April 2008

Honda Motors: Landscapeometer

Honda Motors: Landscapeometer

Advertising Agency: Villarrosàs, Barcelona, Spain
Creative Directors: Oriol Villar, Fernando Codina
Art Director: Michele Salati
Copywriter: Tuning
Account supervisor: Albert López, Merche García
Agency Producer: Melanie Andrada
Director: David Ruiz
Producer: Sergi Roda
Production Company: Agosto
Post-production: Metropolitana
Flame Artist: Xavi Bertran
Sound/music: Ramon Martínez
Published: April 2008