For a company that’s managed to stick around for over a century, there are many moments to look back on with nostalgia and pride. But for Huffy, which turns 130 this year, the year 1995 wasn’t one to remember. Struggling to compete with less expensive Asian imports, Huffy lost $10.5 million that year. It would…
The fight to find a cure for cancer is ongoing, but there have been major strides in treatment and testing over the years. With the number of deaths caused by cancer on a steady decline, there’s little denying that funding has played a major role in enabling more precise research that has saved countless lives….
Peloton’s crew of spirited instructors have become high-profile personalities in their own right, transcending the brand in ways that have made them part of the pop culture zeitgeist. Now, the brand is recognizing their powerful influence in a refresh that positions them as the motivational stars they are. In a new campaign by Mother LA…
Last December, the millions of fans who tuned in for And Just Like That, the much-anticipated sequel series to the late ’90s cult phenom Sex and the City, were in for a big surprise–literally. Leaving aside the challenge of updating Carrie, Miranda and Charlotte with a bit more wisdom and a bit less collagen, there…
Vivendi-owned advertising network Havas has begun an investigation into allegations made against members of its leadership in Paris leading to two executives stepping aside. Julien Carette and Christophe Coffre, CEO and creative director, respectively, have both stepped down while the investigation is conducted following the anonymous accusations made on the Instagram account Balance Ton Agency…
Agencies are taking a broader look at the media ecosystem and committing to varying degrees of equitable buying. GroupM, for example, pledged to invest $75 million to support the media collective Group Black. Dentsu Media, for its part, launched an economic empowerment practice to create equitable investment benchmarks for clients. Those are two of many…
Artists like Rembrandt and Rafael secured their places in history through their abilities to convey the human condition with mere brush strokes. Approximately 500 years later, a new campaign illustrates how some of the most revered works of art may contain more than intimately captured moments–like previously overlooked hints at their models’ health. Argentina’s Breast…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Tostitos gets festive for Cinco de Mayo Action star Danny Trejo and pop singer Sofia Reyes join forces to change how people celebrate Cinco de Mayo–and party throughout the summer, really. To help out, Frito-Lay chip…
From rogue beard hairs and night sweats to hormonal rage, lube-fueled intimacy and bladder weakness; the menopause throws up a host of challenges for women. Though despite its impact on half the population it’s still a taboo topic. Enter, incontinence brand TENA, which has been rewriting the narrative through its marketing. The business, owned by…
Anyone who has ever dealt with a sick pet knows that there aren’t many worse experiences than seeing your usually buoyant furry friend experiencing health issues. Juggling finances at the last minute to get them the care they need only adds to the stress, making pet insurance an increasingly necessary part of many families’ crisis…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Tide helps out Doctor Strange Tide has gone fully Marvel-lous with an adventurous campaign that leverages the power of Doctor Strange. The spot–from Saatchi & Saatchi, Marvel Studios and The Bullitt Agency–features Doctor Strange’s pal Benedict…
Even though he’s toured the world, won four Grammys, sold 40 million records, acted in several Hollywood films and, as a child, sat on Duke Ellington’s lap while the jazzman played piano, Lenny Kravitz has one particular memory that’s never left him. And it’s got nothing to do with fame or music. Since 1989, the…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Popeyes and Uber Eats dunk on the NBA Playoffs Following Dunkaroos’ March Madness dunking stunt, Popeyes and Uber Eats are bringing the same energy to the playoffs with the Most Dunkable Meal. The meal, which in…
Taking care of your health can look like a lot of different things to different people. For its latest campaign, wellness tracker Fitbit is celebrating the power of listening to one’s own body. The new campaign, “Feel Your Power,” looks at the diverse ways people tune into their body’s needs. Featured stars include influencers Petey,…
Samsung has spent years positioning itself as a company that defies common wisdom and challenges expectations with spots like “Ostrich,” which shows the flightless bird taking to the sky with a pair of VR goggles, and the quirky musical number “I’m Open to That.” Created by Ogilvy, Samsung’s new “Night Owls” ad continues that trend…
The Parkinson’s Foundation estimates that 10 million people around the world have Parkinson’s disease, a condition that often causes hand tremors that can make it difficult to use smartphones and tablets. Havas New York and Havas Germany spent two years working to make that technology more accessible through a pro-bono project to develop Staybl, a…
“It’s PR not ER” and “We’re not saving lives” are a few lines that Walt Geer says the ad industry throws around to convince overworked professionals to take a deep breath, get a good night’s sleep and put their jobs in perspective. But when you work in healthcare marketing, there’s really no room for error–you’re…
Friends and family may want to support a new parent, but their advice can be overwhelming and unhelpful. Wearable breast pump maker Willow is humorously addressing that disconnect by partnering with comedian and actor Iliza Shlesinger for a “Register for More” campaign led by brand strategy and creative agency ONA. The effort centers on a…
When it comes to periods, most menstruators want a quick, easy and painless method for dealing with their cycles. The less cleanup and waste, the better. Menstrual cups aren’t a novel idea, but they’ve hit a stride as more sustainability-minded consumers attempt to reduce single-use waste. According to a report by market research firm Facts…
Five hundred school-age children around the world die in vehicle collisions every day, according to the nonprofit Safe Kids Worldwide. 3M is bringing visibility to the issue and making getting to school safer with a new “Project School Zone Safety” campaign running across the U.S., Brazil, Mexico, India, Japan and South Korea. Using its reflective…
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