For decades, Indian schools have not taught girls about their periods, so Procter & Gamble decided to do something about it. The resulting campaign, “The Missing Chapter,” earned the top prize at the Cannes Lions International Festival of Creativity for Sustainable Development Goals on Friday. The Glass Lion for Change went to “Data Tienda,” a…
[Sensitive content: This article mentions suicide. If you’re struggling with mental illness or having suicidal thoughts, please call the National Suicide Prevention Lifeline: 1-800-273-8255.] This week, passers-by on London’s South Bank–one of the city’s busiest areas stretching along the River Thames–can stroll through an installation of 50 large-scale portraits of people smiling. The men and…
Last October, entertainment icon Queen Latifah teamed up with pharmaceutical brand Novo Nordisk for “It’s Bigger Than Me,” a campaign aiming to change the conversation surrounding obesity. Through the lens of her extensive acting career, Latifah examined how obesity is often regarded as an easily preventable state worthy of shame instead of a valid medical…
Shaving can feel like more of a necessity during the summer, when the heat makes people consider just how much skin–and hair–they want to show. Eos and agency Mischief @ No Fixed Address are using a summer “Shaving Skincare for Anyone & Anywhere” campaign to spotlight the many places on their body people shave, ranging…
Health and safety still weigh heavy on the minds of American consumers more than two years since the outbreak of Covid-19. The brands U.S. adults trust most are Band-Aid, Lysol and Clorox, according to new research from decision intelligence company Morning Consult. CVS Pharmacy, which received a boost in reputation for distributing Covid-19 vaccines, also…
Your marketing department may be in the empathy business, but it’s time to make that a company policy. Two years of disruption have culminated in the ongoing Great Resignation. But while companies scramble to fill open positions, the employees who stayed need the kind of mental and emotional support they’re not used to providing. A…
Menstruation and reproductive health are often stigmatized, but hormonal birth control ring maker Annovera is looking to change the narrative. A new spot from McCann Worldgroup airing though social, digital and online video ads urges women to “Un-apologize” and embrace what they want and don’t want in life and in a contraceptive. The spot, which…
Anyone who experiences lactose intolerance or related digestive issues knows that the cost of a glass of milk can go beyond the dollar amount. However, milk has changed a lot over the years, and new options could provide a little relief. Leaning into showing consumers that some milks are easier on the body than others,…
A buddy movie for a set of balls is essentially the outline for a brand campaign to promote Veet Men–an intimate hair removal kit targeting a new consumer base for the RB-owned brand. Veet is known as a brand which produces several hair removal solutions aimed at women for “different skin types, different styles and…
May is Mental Health Awareness Month, though discussions around the topic have become more common year-round over the last few years. On social platforms, people are sharing their experiences dealing with issues like anxiety, depression and even dissociative identity disorder. TikTok creator Rod Thill has found freedom by being open with his struggles with mental…
It can be hard to seek mental health care when you can’t find a provider you can connect with and who understands your problems. That issue is especially prevalent in marginalized communities given that, according to the U.S. Bureau of Labor Statistics, only one in four mental health counselors are people of color. Furthermore, The…
Soccer players regularly give on-field interviews after a match about the game’s most memorable moments, but Racing Club captain Leo Sigali provided some unusual answers on April 2. When a TNT Sports journalist asked the player about a key moment when he had the chance to tie up the game and what coach Fernando Gago…
In November 1991, Chelsea Clinton was at her father’s presidential campaign headquarters stuffing envelopes while a news segment aired. Magic Johnson had earlier that day publicly disclosed he was HIV positive. News commentators, Clinton remembered, remarked on Johnson’s “courageous decision” to disclose his HIV status. Tony Coles, president of the Black Information Network, interviewed Clinton…
The British government has delayed its much-debated plans to introduce an advertising ban on foods that contain high fat, sugar and salt (HFSS) by a year as well as pushing back the introduction of deals and limiting the locations of unhealthy foods positioned in stores. Citing the soaring cost of living as the reason for…
For a company that’s managed to stick around for over a century, there are many moments to look back on with nostalgia and pride. But for Huffy, which turns 130 this year, the year 1995 wasn’t one to remember. Struggling to compete with less expensive Asian imports, Huffy lost $10.5 million that year. It would…
The fight to find a cure for cancer is ongoing, but there have been major strides in treatment and testing over the years. With the number of deaths caused by cancer on a steady decline, there’s little denying that funding has played a major role in enabling more precise research that has saved countless lives….
Peloton’s crew of spirited instructors have become high-profile personalities in their own right, transcending the brand in ways that have made them part of the pop culture zeitgeist. Now, the brand is recognizing their powerful influence in a refresh that positions them as the motivational stars they are. In a new campaign by Mother LA…
Last December, the millions of fans who tuned in for And Just Like That, the much-anticipated sequel series to the late ’90s cult phenom Sex and the City, were in for a big surprise–literally. Leaving aside the challenge of updating Carrie, Miranda and Charlotte with a bit more wisdom and a bit less collagen, there…
Vivendi-owned advertising network Havas has begun an investigation into allegations made against members of its leadership in Paris leading to two executives stepping aside. Julien Carette and Christophe Coffre, CEO and creative director, respectively, have both stepped down while the investigation is conducted following the anonymous accusations made on the Instagram account Balance Ton Agency…
Agencies are taking a broader look at the media ecosystem and committing to varying degrees of equitable buying. GroupM, for example, pledged to invest $75 million to support the media collective Group Black. Dentsu Media, for its part, launched an economic empowerment practice to create equitable investment benchmarks for clients. Those are two of many…
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