John Legend Sings the Praises of Updated Booster Shots in Pfizer PSA

John Legend takes his health just as seriously as he takes his craft. But he’ll still find a way to make sure there’s a sweet (and fun) payoff in taking care of both. Especially for a compelling cause. The award-winning singer, producer and activist teamed up with Pfizer for the latest edition of its “Got…

Love & Nudes Brings Awareness to Black Women’s Health Care With Groundbreaking Collection

As many continue to celebrate Black History Month, lingerie brand Love & Nudes is shedding light on the inequalities of health care. In an effort to highlight the staggering data around the high death rate in Black women with breast cancer, Love & Nudes launched the Stage Zero Collection, the world’s first breast cancer screening…

Rebel Wilson Causes Chaos in Concussion Awareness Now PSA

The link between concussions and contact sports is well known, but a traumatic brain injury can happen in many ways, from a car accident to a simple fall. Actor and comedian Rebel Wilson is urging everyone to get their melons checked in a humorous PSA for Concussion Awareness Now directed by Great Guns USA’s Oren…

Plastic Surgeons Are Pausing BBLs to Promote Breakfast Cereals—for Free

As creators who don’t rely on commission checks, TikTok plastic surgeons are more concerned with performing celebrity facelifts than promoting facial cleaners. Viral surgeons like Richard Brown–whose account @therealtiktokdoc is approaching 8 million followers–favor educational content over sponsored posts. But Ian Wishingrad, co-founder and CMO of Three Wishes cereal, has persuaded this group of brand-hesitant…

Anytime Fitness Works Out a Clever Way Into Super Bowl 57—Without an In-Game Slot

It’s no secret that advertising during the Super Bowl is a pretty big deal. With time slots in high demand (and, clearly, at a high cost), one question arises each and every year: How can a budget-savvy company tap into that Big Game fervor without actually buying a Super Bowl ad? With its newest campaign,…

The Speed of Culture Podcast: Building a Health System With Purpose and Empathy

In the latest episode of The Speed of Culture podcast, Linh Peters, chief marketing officer at Walgreens, joins Suzy founder and CEO Matt Britton to discuss how she uses her personal experience to inform her leadership style and drive forward a mission to provide health care access, support and guidance to people in underserved communities….

Dylan Mulvaney on TikTok Fame and Living Without Fear

“Just be yourself” is something we are all told at a young age. For many of us, however, that is easier said than done, especially when who you’re meant to be is seen as someone who shouldn’t be taking up space. But on platforms like TikTok, people are able to be themselves and find their…

This Heartfelt Ad Captures the Emotional Connection Between Humans and Their Pets

For many, mental health can not only be a challenge in itself, but can oftentimes be a lonely battle. For PAWS NY, a nonprofit pet organization, pets are not just great companions, but are powerful healing aids. To highlight the mental health benefits pets can provide, PAWS NY and agency Klick Health launched a heart-tugging…

To Dine For Podcast: Niki Leondakis, CEO of CorePower Yoga

In this week’s episode of To Dine For, host Kate Sullivan is joined by Niki Leondakis, chief executive officer of CorePower Yoga, one of the largest yoga studio chains in the world with more than 200 studios. To Dine For Podcast: Grappa Maker Francesca Nonino Throughout her career, Leondakis has worked to build and lead…

Adweek’s 22 Most Popular Stories of 2022

If you’re feeling slightly out of breath and confused that the year is almost over, you’re not alone–it felt like we packed 18 months into 2022. One reason is because the world looks so different from where we started in January. Crypto companies ruled the Super Bowl, but by November the entire industry was quaking…

How This Short Horror Film Is Confronting Bias Against HIV-Positive People

While medical advancements have been made since the first reported cases of HIV in 1981, there are lingering stigmas tied to the condition as people are still fearful of those living with HIV and AIDS simply due to their prejudice and ignorance of it. As a way to break down the stigma behind HIV, Casey…

To Dine For Podcast: Laura Sage, Co-Founder and CEO of Chill Anywhere

In this week’s episode of To Dine For, host Kate Sullivan is joined by Laura Sage, the creator and CEO of Chill, a modern meditation studio. Sage was driven to create Chill by her desire to establish a regular meditation practice for herself and her frustration at not being able to find a meditation studio…

With Selena Gomez, Serendipity Brands Tones Down the Gimmicks

Before Covid-19, perhaps you could lure someone out of the house with a $200 grilled cheese, $300 burger or $25,000 frozen hot chocolate. During that simpler time, you could fall in love at the glove counter at Bloomingdale’s, split a sundae at the shop down the street, lose that person’s phone number in a Gabriel…

Only One Kind of Wrapping (Wink) Is Needed This Holiday Season

As we enter December, we submit to the seasonal joys of steamy peppermint-laced drinks, claymation movies and observing hordes of people cosplaying the same jolly, reindeer-loving character. But this holiday, some brands are using the time to take a stand for the planet and urging a more mindful kind of consumerism. In a joint campaign,…

This Film Shows How Period Stigma Nearly Stopped the First Woman Soccer Referee

Conversations around reproductive rights remain at the forefront of many industries and political agendas. However, one common experience–menstruation–still remains heavily stigmatized as many still face discrimination. In an effort to reinforce the importance of fighting gender biases, Kimberly-Clark brands Kotex and Brazil’s Intimus launched a short film following the story of the first Brazilian woman…

Jeremy Irons Celebrates Dyslexic Innovators in New Work by DDB Melbourne

As many people with dyslexia can relay, the world isn’t particularly well-equipped to accommodate those that experience this common reading disability. With plenty of horror stories of communities and institutions that simply did not understand dyslexia, working to reshape the world to empower dyslexic thinkers is the next step forward. Encouraging schools to allow teachers…

How One Brand Is Addressing—and Aims to Close—the Gender Pain Gap

Research shows that women’s pain has long been overlooked, ignored and dismissed through societal and medical biases. In a rare move for a brand, Reckitt drug Nurofen has launched a campaign to close the gender pain gap. The gender pain gap refers to the phenomenon in which women’s pain is less understood and more mistreated…

Brave Commerce Podcast: The Challenge of Marketing Intimate Wellness

In this episode of Brave Commerce, Olga Osminkina-Jones, svp and global category officer for intimate wellness at consumer hygiene and nutrition maker Reckitt, joins hosts Rachel Tipograph and Sarah Hofstetter to reflect on the importance of value creation. In this enlightening and emotional session, Osminkina-Jones speaks on the challenges and triumphs of reaching audiences in…

Campaign Warns Teens to Stop Sharing Passwords

The sharing of online passwords and pin codes between friends has become a trend that aims to prove trust–a token gesture that can go dramatically wrong. According to The Cybersmile Foundation, which tackles incidents of digital well-being and online abuse, approximately 800 people each year use its help and support services for issues related to…

This Health Insurer’s Ad Puts a Sweet Spin on a Classic Neil Diamond Tune

If you blast Neil Diamond’s iconic tune “Sweet Caroline” in just about any bar, sporting event or college party, you’re likely to spark an impromptu, high-spirited sing-along, regardless of the audience. Possessing cross-generational appeal and joyful vibes in spades, the track is considered one of the few great unifiers in popular music. Now, a health…