Over these last few turbulent years, mental health and practicing mindfulness have become more important than ever. In response, there’s been a boom in apps, devices, tools and services for people to alleviate stress, deal with anxiety and other mental health concerns. Core by Hyperice is one device that, through various functions, helps people practice…
There’s a worn-out advertising cliche that probably makes you shudder. You know the one: Advertising is all about finding the right consumer at the right time in the right place. When VMLY&R CEO Jon Cook collapsed in Kansas City last year, he benefited from a series of coincidences that led the right people at the…
From her early days, Sarah Robb O’Hagan has been a trailblazer in the world of marketing. Before she took the helm at brands like Equinox and Gatorade, she rose through the ranks in marketing, working her way up to marketing director at Nike. As CEO of fitness coaching platform Exos, her extensive background in marketing…
Ulta Beauty has established itself as America’s premier beauty destination, offering customers an unparalleled selection of over 25,000 products from 500+ brands. From cosmetics to fragrances and everything in between–including the store’s private label line–Ulta is about enabling individuals to explore possibilities and experience the power of beauty daily. To learn more about Ulta Beauty’s…
The World Health Organization (WHO) estimates that 8.5 million people across the globe are affected by Parkinson’s. For many of them, hypomimia–a loss or reduction of facial expressions–is one of the most difficult aspects of the neurological disease, putting up barriers to a significant form of communication. To provide better tools to navigate hypomimia, Brazilian-based…
A tiny booze-free bottle shop in Los Angeles has landed a first-of-its-kind deal with Coachella for on-site bars during both weekends of the upcoming desert music festival. The New Bar, which opened its doors in July and quickly cemented its place as a community hub, will be the official nonalcoholic retail partner of the nearly…
After Samsung released a campaign last summer featuring a woman running confidently alone at night, Adidas has debuted a similar ad calling out the “ridiculous” measures some take to feel safe while exercising on city streets. The Samsung ad, “Night Owls,” drew an angry response, with critics saying it didn’t reflect the dangers faced by…
Foria wants women to find the beauty in moments of pleasure-and be their own muses in the process. The pioneering female sexual wellness brand–which will celebrate a decade in the space next year–has launched its latest campaign centered on finding and creating these moments and sharing them for fun. Another enticement for consumers to participate?…
To get the full picture of Doug Zarkin’s marketing turnaround of Pearle Vision, it helps to imagine the CMO poring over his aging father’s inbox. “At some point, we all have to start parenting our parents,” said Zarkin, who became vice president and chief marketing officer of the eye care brand in 2012, when his…
Annie Murphy wants a shave as smooth as the margarine she puts in her coffee, and Eric Andre needs a hair-removal experience that’s less irritating than his “mysterious rash.” Both beloved comedians, who appear in side-by-side shower stalls in a new BIC campaign, are looking for a way to unclog–their drains, their in-boxes and, most…
Mondays tend to arrive with a special set of challenges–especially the ones that immediately follow daylight saving time. Now, Purina’s Pro Plan Sport brand and tennis icon-slash-dog mom Venus Williams wants to help pet owners nationwide adjust to the new time change alongside their furry friends–while turning those minutes into money for a great cause….
When it comes to consent and the fight against sexual and gender-based violence, the phrase “no means no” has long been proclaimed. To evolve that statement, a campaign from France from two organizations, which includes the support of Tinder, has produced a ‘bible’ to help men better understand women, which enforces the statement that “If…
Diesel earned its brand provocateur status through decades of surprising stunts and taboo-busting ads, and its latest collaboration with Durex shows it’s not stopping now. The Renzo Rosso-founded fashion house rose to fame in the ’90s for creative like “Kissing Sailors,” which showed two men locking lips, and billboards that depicted the Virgin Mary wearing…
It started with an awkward run-in with a boss. In 2017, Farah Kabir was working as an investment banker at Goldman Sachs when she popped into a store on her lunch break to pick up a few items: food, deodorant, face wipes and a pack of condoms. While waiting in line, she bumped into her…
John Legend takes his health just as seriously as he takes his craft. But he’ll still find a way to make sure there’s a sweet (and fun) payoff in taking care of both. Especially for a compelling cause. The award-winning singer, producer and activist teamed up with Pfizer for the latest edition of its “Got…
As many continue to celebrate Black History Month, lingerie brand Love & Nudes is shedding light on the inequalities of health care. In an effort to highlight the staggering data around the high death rate in Black women with breast cancer, Love & Nudes launched the Stage Zero Collection, the world’s first breast cancer screening…
The link between concussions and contact sports is well known, but a traumatic brain injury can happen in many ways, from a car accident to a simple fall. Actor and comedian Rebel Wilson is urging everyone to get their melons checked in a humorous PSA for Concussion Awareness Now directed by Great Guns USA’s Oren…
As creators who don’t rely on commission checks, TikTok plastic surgeons are more concerned with performing celebrity facelifts than promoting facial cleaners. Viral surgeons like Richard Brown–whose account @therealtiktokdoc is approaching 8 million followers–favor educational content over sponsored posts. But Ian Wishingrad, co-founder and CMO of Three Wishes cereal, has persuaded this group of brand-hesitant…
It’s no secret that advertising during the Super Bowl is a pretty big deal. With time slots in high demand (and, clearly, at a high cost), one question arises each and every year: How can a budget-savvy company tap into that Big Game fervor without actually buying a Super Bowl ad? With its newest campaign,…
In the latest episode of The Speed of Culture podcast, Linh Peters, chief marketing officer at Walgreens, joins Suzy founder and CEO Matt Britton to discuss how she uses her personal experience to inform her leadership style and drive forward a mission to provide health care access, support and guidance to people in underserved communities….
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