Unilever has outlined why it has tabled three bids, with the latest at around $68 billion, for the Consumer Healthcare division of GlaxoSmithKline (GSK). Following an “extensive” review, the British owner of Ben & Jerry’s, PG Tips, Dove and Lipton Tea has decided that its strategic direction should be to “materially expand” its health, beauty…
If the past two years have taught us anything, it’s that inaccessible affordable health care has had a significant impact on marginalized communities–especially during a public health crisis. In an effort to support its goal of raising $100 million in funds to help close the health care gap, Scarborough Health Network (SHN) Foundation, in collaboration…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Dawn Turns It Around Let’s get real, folks: Why is the opening to a bottle of dish soap on the top, requiring people to flip the product around each time they need another shot of cleanliness?…
For people who suffer from insomnia, the cycle of unrestful nights leading to sluggish behavior throughout the day may be a difficult one to break. Statistics can be daunting, with an estimated one in four Americans developing insomnia each year. Yet, the same studies suggest that recovery is possible. Urging Americans to examine their relationship…
A healthy dose of protein does the body good, especially after a sweaty spin session or a powerlifting extravaganza. But what if that grab-and-go snack bar tastes like a mouth full of sawdust? ONE Brands takes the concept to the extreme in a new fitness-centric campaign with a recurring sight gag: exercisers bite into protein…
In 2021, athletes like Simone Biles and Naomi Osaka helped start a national conversation about mental health in professional sports. Now, online styling service Stitch Fix is teaming up with another pro, tennis star Venus Williams, on a campaign meant to encourage amateur athletes to conquer the anxiety they feel working out in front of…
Medical tech company Abbott Labs announced a new line of wearable devices designed to track certain measures of user health in a keynote address at the Consumer Electronics Show this week in Las Vegas. The healthcare giant’s new Lingo devices will monitor levels of substances like glucose, lactate, ketones and eventually alcohol in the body…
Making a New Year’s Resolution can be a great way to take stock of what isn’t working in your life and redirect in a positive way. Yet, making a resolution is generally easier than keeping one, and the pressure to live up to these ideals can add undue stress for many throughout the early months…
The ongoing pandemic has impacted many elements of our lives, but perhaps none so heavily as our ability to maintain our mental and physical health. For many Americans, social distancing meant significantly less time at public gyms, largely eliminating one major way to alleviate anxiety and stress. With many prepared to safely return to pre-pandemic…
It’s safe to say that 2021 wasn’t quite the break we all wanted after 2020, and there’s a somber feel already going into 2022. Many of us are exhausted, burnt out and lost trying to identify what the future looks like. If that resonates with you, know that you’re not alone. Unfortunately, many of us…
In recent times during the global pandemic, there has not been a great deal to laugh about and–when it comes to a serious subject such as healthcare–it’s not often a topic that entertains. Medicine discounter SingleCare, however, is leaning into the opportunity to engage audiences through laughter, partnering with Emmy and Tony award-winning actor and…
The beauty industry has been widely criticized for its lengthy history of failing to serve non-white people, though many brands are stepping up and rectifying past mistakes. More importantly, companies created by and for people with melanin rich skin are paving the way to a more equitable future. In partnership with purpose agency Kin, beauty…
And just like that … it’s the holidays and we are talking about Peloton. Again. A lot has been written about the situation already, most of it focusing on the short-term stock price recovery and on how Ryan Reynolds saved the day on a ridiculous and alleged 48-hour timeline. As a brand and comms. professional…
I am very fortunate to work for a company that allows tenured employees to take a month-long sabbatical. As you might expect, the purpose of the time off is rooted in mental health: aimed at allowing employees to disconnect from work and do something they love, have never tried before or both. While covering countless…
When Geico teamed with Fatherly and Scary Mommy early this year, it wasn’t to sell insurance to parents. Instead, the brand recognized a disparity between the rise of certainly disability diagnoses in young children and the lack of accessible resources for parents wanting to educate themselves. In response, the team created The Fatherly Guide to…
For more than two decades, Google’s “Year In Search” has provided an annual time capsule for the events that have captured the world’s attention. These reports give unique insight on the current zeitgeist by observing the words that appeared most often in search bars across the globe, encouraging reflection of our shared tragedies and triumphs….
However you expect to see your career peak, its unlikely to match the same height as that of a group of athletes who performed a 135-meter high stunt to promote Argentinian beer brand Cerveza Patagonia. “The Mountain Intervention” stunt, performed for the Anheuser-Bush-owned beer, saw 10 athletes walk along a 125-meter highline in S?o Paulo…
I don’t know if you’ve noticed but the past two years have caused pretty much everyone to take their well-being much more seriously. And they want to know that their favorite brands are taking it just as seriously. Think about the myriad of tools, products and apps we have available to assist us in forming…
For over thirty years, World Aids Day has been held annually on December 1 to raise awareness of the Aids pandemic and mourn those who have died from the disease, and yet men continue to ignore the warnings and make excuses to try to have unprotected sex. In response to this issue, condom brand Skyn…
The social stigma that men face while reaching out for emotional support is an ongoing concern, but many experts believe that talking things through with a friend can prevent individuals from hitting a crisis point. The challenge of lowering defenses in a world that tells us that “boys don’t cry” can be one of the…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
