When Geico teamed with Fatherly and Scary Mommy early this year, it wasn’t to sell insurance to parents. Instead, the brand recognized a disparity between the rise of certainly disability diagnoses in young children and the lack of accessible resources for parents wanting to educate themselves. In response, the team created The Fatherly Guide to…
For more than two decades, Google’s “Year In Search” has provided an annual time capsule for the events that have captured the world’s attention. These reports give unique insight on the current zeitgeist by observing the words that appeared most often in search bars across the globe, encouraging reflection of our shared tragedies and triumphs….
However you expect to see your career peak, its unlikely to match the same height as that of a group of athletes who performed a 135-meter high stunt to promote Argentinian beer brand Cerveza Patagonia. “The Mountain Intervention” stunt, performed for the Anheuser-Bush-owned beer, saw 10 athletes walk along a 125-meter highline in S?o Paulo…
I don’t know if you’ve noticed but the past two years have caused pretty much everyone to take their well-being much more seriously. And they want to know that their favorite brands are taking it just as seriously. Think about the myriad of tools, products and apps we have available to assist us in forming…
For over thirty years, World Aids Day has been held annually on December 1 to raise awareness of the Aids pandemic and mourn those who have died from the disease, and yet men continue to ignore the warnings and make excuses to try to have unprotected sex. In response to this issue, condom brand Skyn…
The social stigma that men face while reaching out for emotional support is an ongoing concern, but many experts believe that talking things through with a friend can prevent individuals from hitting a crisis point. The challenge of lowering defenses in a world that tells us that “boys don’t cry” can be one of the…
With Breast Cancer Awareness month behind us for another year, it feels like a good time to look at one of the major obstacles preventing early diagnosis. According to behavioral research conducted by U.K.-based breast cancer charity Coppafeel and creative agency Common Collective, the No. 1 barrier to breast self-exams is body shame. Here we…
Pharmaceutical giant Eli Lilly has awarded its U.S. media business to Publicis Groupe’s Zenith, after a review process that began in June and was managed by MediaLink. The review initially included Omnicom’s OMD, WPP’s Mindshare, and Dentsu. This is the latest in a streak of big account wins for Publicis Groupe. Earlier this month Meta…
Around the world one in 12 men and one in 200 women suffer from Color Vision Deficiency (CVD) according to the Color Blindness Awareness Society. That’s 350 million people globally with almost three million in the United Kingdom alone. In fact, some of the world’s most influential people including Mark Zuckerberg and Prince William are…
A new pharmaceuticals ad is prompting conversations surrounding its eyebrow-raising use of a slightly misshapen root vegetable. Prescription medication Xiaflex’s first-ever TV ad, titled “Bent Carrot,” recently prompted some awareness of Peyronie’s Disease, a condition stemming from repeated injuries that leads to a significantly bent or curved penis. The spot sees a man and woman…
My personal pandemic parenting low point came when my toddler ate a fistful of deconstructed granite from our work-in-progress patio. We were a mere two months into the pandemic, in that awful in-between period when we naively thought, “This can’t go on for much longer.” My husband and I both had been working full time…
For TJ Abrams, every career move he’s made has been based on people and purpose. After spending the first part of his career at companies like Lowe’s, Coca-Cola, and IHG, Abrams is disrupting the fitness space by serving as CMO for Exos. In their first ever brand campaign, Exos is aiming to restore a sense…
The health crisis posed by the Covid-19 pandemic has been hard on parents of all genders, but the effect it’s had on mothers has been especially severe. With the unprecedented school and daycare closures of 2020, many moms were forced to leave the workforce entirely. While these issues are ongoing, the push for solutions seems…
To break through his crusty outer shell, Ebenezer Scrooge had to see his life–past, present and future–laid out in stark, brutally real terms, according to the classic holiday tale A Christmas Carol. But what if the old miser just needed an exercise-fueled endorphin rush? Fitness giant Peloton has used the beloved Charles Dickens story as…
It’s often said that there is nothing more crucial to a well-balanced life than your health, but what “health” looks like exactly can vary greatly from person to person. Getting in touch with what inspires you can be a highly personal journey, and what works for one might not necessarily work for everyone. As a…
Knix, a fast-growing intimate apparel brand, has been rattling the cage of conventional players in the category since it debuted in 2013. In a new TV campaign, Knix sets its disruptive mission to music, featuring its size-inclusive underwear on diverse models and a banger straight out of the early aughts called “Blood, Sweat & Pee…
Knowing how or when to reach out can be a crucial and yet difficult obstacle when it comes to suicide prevention. Seemingly minor struggles like sleep difficulty or financial stress can accumulate rapidly, leading to an emotional peak that can have dire consequences. Statistics show that these issues are often compounded for veterans. Leading into…
Statistics show that men are less likely to seek out treatment for mental health issues than other genders, causing a major disparity between the number of men who suffer from depression and anxiety and those willing or able to ask for help. Social stigma is a major factor, and breaking down those walls is an…
Sometime in May 2021, headlines began to dub the concerning trend of employees leaving their jobs, regardless of the industry, as the “Great Resignation” or as some are now calling it, the “Great Reassessment.” In the ongoing, unpredictable context of Covid-19, it is important now more than ever to consider the myriad of reasons for…
It’s no secret that parents have one of the hardest jobs in existence. With all that child-rearing comes an immense amount of pressure to be the perfect parent, whether it stems from images in media or from one’s surrounding communities. Simply put: it’s easy to get caught up in a sense of needing to live…
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