Though most of the attention for smart home gym startup Tonal centers around its fitness equipment and star-studded campaigns, the intense, galvanizing script is the secret sauce that helps the brand connect with its consumers. Tonal’s script writer, Tonja Ren?e Stidhum, is part of the team that feeds the company’s coaches inspirational words for workouts….
The ongoing Covid-19 health crisis has caused many catastrophes both short- and long-term. One major issue that threatens to have sweeping consequences is people missing annual health screenings while in quarantine. Breast and cervical cancer screenings specifically have suffered a sharp decline, according to the CDC. To that end, medical technology company Hologic has launched…
Sally Hansen is rolling out a new way for shoppers to pick the perfect color of nail polish. The cosmetics brand teamed with augmented reality (AR) startup Perfect Corp to release a new tool that superimposes a chosen nail color on a moving image of a consumer’s hand. The tool can be used for both…
The British marketing sector has welcomed the potential of a delay and potential review into the introduction of the high sugar (HFSS), salt and fat foods advertising ban that is still on course for the beginning of 2023. From 1 January, the British government is set to introduce a 9pm TV watershed and outright online…
“What’s gotten into Lindsay Lohan?” It’s a question that, in a different place and time, could have yielded a number of very colorful responses. But according to Planet Fitness’ newest installment of its celebrity-driven “Feel Fitacular” campaign, the only thing that’s gotten into the actress lately is a decent workout. Today, the fitness brand reveals…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Think of the Hot Wings Ever throw away hot wings with meat still on the bone? Cameron Jordan of the New Orleans Saints wants to talk about it. Together with Hidden Valley, Jordan introduces the Coalition…
We’ve all been there: Every once in a while (or more often than you like to admit), you fail to get a full night’s rest and spend the following day feeling more like a zombie. Retailer Mattress Firm notes that “junk sleep” can have even worse consequences. Mattress Firm and creative agency Droga5 collaborated for…
To promote keeping a safe distance and other advice as the Covid-19 pandemic continues, the Danish Health Authority has released a campaign featuring stand-offs between cowboys and aristocrats taking up their pistols at dawn. Released in response to growing rates of infections across Europe due to Omicron, the two spots, each one minute long, have…
Mansplaining, by definition, is patronizing and obnoxious because it assumes the listener–usually a woman–knows far less about the subject at hand than the lecturer, who’s always a man. But what if the annoying practice gets flipped on its ear? The person doing the talking is still a man who breaks down a simple notion from…
British optometrist Specsavers, which has built its reputation on home soil with years of witty adverts, has expanded into Canada, where it wants new customers to feel its “love”. Running with its first integrated marketing campaign for the country titled “That’s Specsavers Love,” the company hopes to communicate that it can help change the lives…
Sometimes it all boils down to phrasing, and men’s health advertising has tussled with this issue in the past. For men’s wellness company Roman, a recent TV spot articulates healthy communication between loving partners as a critical step to working through erectile dysfunction, not just the meds themselves. “Code Names” presents couples going about their…
Properly maintained tires can be the difference between avoiding an accident and being in one. On average, there are nearly 11,000 tire-related motor vehicle crashes each year. With the “#GoldenGauge” campaign, Michelin hopes to educate teen drivers to avoid such preventable accidents. Michelin is taking an interactive approach in promoting safe teen driving. During Teen…
2022 will be the year when health communications finally catch up to the hype. In the past two years, we’ve become more connected with our health than ever before, and more aware of our own responsibilities when it comes to managing it. This trend is providing a shot in the arm for health creatives who…
The health care debt gap continues to disproportionately impact people of color, especially those in low-income communities. Insurance company Aflac and former NFL star, now head football coach for Jackson State University, Deion Sanders are working together to minimize that. To address overwhelming medical disparities in America, Aflac, in collaboration with brand ambassador Sanders, launched…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Two Words: Meat Face Who hasn’t, at some point in their life, bitten face-shaped holes in a slice of bologna? The Bologna Hydrogel Sheet Face Mask is a new, bizarre product from Oscar Mayer that captures…
Spanish optician’s Multi?pticas wants parents to understand the horrors that too much screentime at night can cause a person. The company has begun a campaign to highlight the consequences of using mobile phones before going to sleep, including insomnia, myopia, dry eyes and headaches. Created by LLYV, the TV spot titled “Neuvos Monstruos” (New Monsters)…
When it comes to throwing the hardest punch ever measured, UFC Heavyweight Champion and Cameroonian mixed martial artist Francis Ngannou has it covered. However, making an impact through community and inspiration may prove to be his greatest achievement. On Jan. 22, Ngannou will defend his title against Ciryl Gane in one of the most anticipated…
As we enter our third year under the Covid-19 pandemic, social isolation, job loss and economic insecurity have impacted the mental health of millions of Americans. According to a 2021 study by the Kaiser Family Foundation, 4 in 10 adults in the U.S. reported symptoms of anxiety or depressive disorder, up from 1 in 10…
The Covid-19 pandemic accelerated change in ways we’d never seen before, societally and culturally. But it didn’t just create new fissures–it also underscored what many have known for some time: The healthcare system has consistently and chronically left people of color behind, creating racial health inequities. Michael Sneed, Johnson & Johnson’s chief communication officer and…
Right now, arguably more than ever before, we are all acutely aware of hygiene habits and of keeping a distance from one another when poorly. One campaign which has begun in the U.K. was created to showcase just how easily germs are spread, by creating work that literally sneezes on its audience. “The Big Sneeze”…
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