Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Two Words: Meat Face Who hasn’t, at some point in their life, bitten face-shaped holes in a slice of bologna? The Bologna Hydrogel Sheet Face Mask is a new, bizarre product from Oscar Mayer that captures…
Spanish optician’s Multi?pticas wants parents to understand the horrors that too much screentime at night can cause a person. The company has begun a campaign to highlight the consequences of using mobile phones before going to sleep, including insomnia, myopia, dry eyes and headaches. Created by LLYV, the TV spot titled “Neuvos Monstruos” (New Monsters)…
When it comes to throwing the hardest punch ever measured, UFC Heavyweight Champion and Cameroonian mixed martial artist Francis Ngannou has it covered. However, making an impact through community and inspiration may prove to be his greatest achievement. On Jan. 22, Ngannou will defend his title against Ciryl Gane in one of the most anticipated…
As we enter our third year under the Covid-19 pandemic, social isolation, job loss and economic insecurity have impacted the mental health of millions of Americans. According to a 2021 study by the Kaiser Family Foundation, 4 in 10 adults in the U.S. reported symptoms of anxiety or depressive disorder, up from 1 in 10…
The Covid-19 pandemic accelerated change in ways we’d never seen before, societally and culturally. But it didn’t just create new fissures–it also underscored what many have known for some time: The healthcare system has consistently and chronically left people of color behind, creating racial health inequities. Michael Sneed, Johnson & Johnson’s chief communication officer and…
Right now, arguably more than ever before, we are all acutely aware of hygiene habits and of keeping a distance from one another when poorly. One campaign which has begun in the U.K. was created to showcase just how easily germs are spread, by creating work that literally sneezes on its audience. “The Big Sneeze”…
Unilever has outlined why it has tabled three bids, with the latest at around $68 billion, for the Consumer Healthcare division of GlaxoSmithKline (GSK). Following an “extensive” review, the British owner of Ben & Jerry’s, PG Tips, Dove and Lipton Tea has decided that its strategic direction should be to “materially expand” its health, beauty…
If the past two years have taught us anything, it’s that inaccessible affordable health care has had a significant impact on marginalized communities–especially during a public health crisis. In an effort to support its goal of raising $100 million in funds to help close the health care gap, Scarborough Health Network (SHN) Foundation, in collaboration…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Dawn Turns It Around Let’s get real, folks: Why is the opening to a bottle of dish soap on the top, requiring people to flip the product around each time they need another shot of cleanliness?…
For people who suffer from insomnia, the cycle of unrestful nights leading to sluggish behavior throughout the day may be a difficult one to break. Statistics can be daunting, with an estimated one in four Americans developing insomnia each year. Yet, the same studies suggest that recovery is possible. Urging Americans to examine their relationship…
A healthy dose of protein does the body good, especially after a sweaty spin session or a powerlifting extravaganza. But what if that grab-and-go snack bar tastes like a mouth full of sawdust? ONE Brands takes the concept to the extreme in a new fitness-centric campaign with a recurring sight gag: exercisers bite into protein…
In 2021, athletes like Simone Biles and Naomi Osaka helped start a national conversation about mental health in professional sports. Now, online styling service Stitch Fix is teaming up with another pro, tennis star Venus Williams, on a campaign meant to encourage amateur athletes to conquer the anxiety they feel working out in front of…
Medical tech company Abbott Labs announced a new line of wearable devices designed to track certain measures of user health in a keynote address at the Consumer Electronics Show this week in Las Vegas. The healthcare giant’s new Lingo devices will monitor levels of substances like glucose, lactate, ketones and eventually alcohol in the body…
Making a New Year’s Resolution can be a great way to take stock of what isn’t working in your life and redirect in a positive way. Yet, making a resolution is generally easier than keeping one, and the pressure to live up to these ideals can add undue stress for many throughout the early months…
The ongoing pandemic has impacted many elements of our lives, but perhaps none so heavily as our ability to maintain our mental and physical health. For many Americans, social distancing meant significantly less time at public gyms, largely eliminating one major way to alleviate anxiety and stress. With many prepared to safely return to pre-pandemic…
It’s safe to say that 2021 wasn’t quite the break we all wanted after 2020, and there’s a somber feel already going into 2022. Many of us are exhausted, burnt out and lost trying to identify what the future looks like. If that resonates with you, know that you’re not alone. Unfortunately, many of us…
In recent times during the global pandemic, there has not been a great deal to laugh about and–when it comes to a serious subject such as healthcare–it’s not often a topic that entertains. Medicine discounter SingleCare, however, is leaning into the opportunity to engage audiences through laughter, partnering with Emmy and Tony award-winning actor and…
The beauty industry has been widely criticized for its lengthy history of failing to serve non-white people, though many brands are stepping up and rectifying past mistakes. More importantly, companies created by and for people with melanin rich skin are paving the way to a more equitable future. In partnership with purpose agency Kin, beauty…
And just like that … it’s the holidays and we are talking about Peloton. Again. A lot has been written about the situation already, most of it focusing on the short-term stock price recovery and on how Ryan Reynolds saved the day on a ridiculous and alleged 48-hour timeline. As a brand and comms. professional…
I am very fortunate to work for a company that allows tenured employees to take a month-long sabbatical. As you might expect, the purpose of the time off is rooted in mental health: aimed at allowing employees to disconnect from work and do something they love, have never tried before or both. While covering countless…
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