For content manager and social media lead Nikeya Alfred, healthcare in the Black community isn’t just a political issue–it’s also a personal one. When her grandmother died from cardiovascular disease in May 2021, Alfred decided to use her skills as a content and branding manager to help spearhead a health initiative, The K Health HBCU,…
Chronic depression can lead to hypersomnia, one of the key signs of the illness, which is being highlighted by three crafted print adverts commissioned by Dubai Science Park as it aims to diagnose sufferers. The “Hostages of Depression” campaign was released on February 22 as print and outdoor ads to raise awareness of the symptoms…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Postmates Demonstrates the Power of Distraction Postmates and creative agency Mother Los Angeles have launched a humorous campaign about the power hunger has to distract. Built upon the campaign platform “When All You Can Food Is…
Spending time in the sun can be a necessary part of a well-balanced life, but it’s not without its downsides. In countries where skin cancer rates are high, encouraging people to wear sunscreen is a top priority in prevention. In partnership with the League Against Cancer, Havas Peru has launched its “Solar Octagons” campaign in…
Black consumers in America are embracing veganism and vegetarianism at unprecedented rates. According to the Pew Research Center, 8% of Black people identify as vegan and another 8% say they’re vegetarian, significantly higher numbers than the 3% and 3.4%, respectively, of the general population that says they do not eat animal products. Nearly a third…
Who doesn’t love a clean butt? That was the premise behind bidet company Tushy’s Valentine’s Day social campaign on Facebook and Instagram, which was trying to pedal its toilet paper alternatives as a Valentine’s Day gift, complete with the cheeky promo code “Ifartyou.” Meta’s answer, in the parlance of the Internet: No <3. Tushy, which…
Though most of the attention for smart home gym startup Tonal centers around its fitness equipment and star-studded campaigns, the intense, galvanizing script is the secret sauce that helps the brand connect with its consumers. Tonal’s script writer, Tonja Ren?e Stidhum, is part of the team that feeds the company’s coaches inspirational words for workouts….
The ongoing Covid-19 health crisis has caused many catastrophes both short- and long-term. One major issue that threatens to have sweeping consequences is people missing annual health screenings while in quarantine. Breast and cervical cancer screenings specifically have suffered a sharp decline, according to the CDC. To that end, medical technology company Hologic has launched…
Sally Hansen is rolling out a new way for shoppers to pick the perfect color of nail polish. The cosmetics brand teamed with augmented reality (AR) startup Perfect Corp to release a new tool that superimposes a chosen nail color on a moving image of a consumer’s hand. The tool can be used for both…
The British marketing sector has welcomed the potential of a delay and potential review into the introduction of the high sugar (HFSS), salt and fat foods advertising ban that is still on course for the beginning of 2023. From 1 January, the British government is set to introduce a 9pm TV watershed and outright online…
“What’s gotten into Lindsay Lohan?” It’s a question that, in a different place and time, could have yielded a number of very colorful responses. But according to Planet Fitness’ newest installment of its celebrity-driven “Feel Fitacular” campaign, the only thing that’s gotten into the actress lately is a decent workout. Today, the fitness brand reveals…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Think of the Hot Wings Ever throw away hot wings with meat still on the bone? Cameron Jordan of the New Orleans Saints wants to talk about it. Together with Hidden Valley, Jordan introduces the Coalition…
We’ve all been there: Every once in a while (or more often than you like to admit), you fail to get a full night’s rest and spend the following day feeling more like a zombie. Retailer Mattress Firm notes that “junk sleep” can have even worse consequences. Mattress Firm and creative agency Droga5 collaborated for…
To promote keeping a safe distance and other advice as the Covid-19 pandemic continues, the Danish Health Authority has released a campaign featuring stand-offs between cowboys and aristocrats taking up their pistols at dawn. Released in response to growing rates of infections across Europe due to Omicron, the two spots, each one minute long, have…
Mansplaining, by definition, is patronizing and obnoxious because it assumes the listener–usually a woman–knows far less about the subject at hand than the lecturer, who’s always a man. But what if the annoying practice gets flipped on its ear? The person doing the talking is still a man who breaks down a simple notion from…
British optometrist Specsavers, which has built its reputation on home soil with years of witty adverts, has expanded into Canada, where it wants new customers to feel its “love”. Running with its first integrated marketing campaign for the country titled “That’s Specsavers Love,” the company hopes to communicate that it can help change the lives…
Sometimes it all boils down to phrasing, and men’s health advertising has tussled with this issue in the past. For men’s wellness company Roman, a recent TV spot articulates healthy communication between loving partners as a critical step to working through erectile dysfunction, not just the meds themselves. “Code Names” presents couples going about their…
Properly maintained tires can be the difference between avoiding an accident and being in one. On average, there are nearly 11,000 tire-related motor vehicle crashes each year. With the “#GoldenGauge” campaign, Michelin hopes to educate teen drivers to avoid such preventable accidents. Michelin is taking an interactive approach in promoting safe teen driving. During Teen…
2022 will be the year when health communications finally catch up to the hype. In the past two years, we’ve become more connected with our health than ever before, and more aware of our own responsibilities when it comes to managing it. This trend is providing a shot in the arm for health creatives who…
The health care debt gap continues to disproportionately impact people of color, especially those in low-income communities. Insurance company Aflac and former NFL star, now head football coach for Jackson State University, Deion Sanders are working together to minimize that. To address overwhelming medical disparities in America, Aflac, in collaboration with brand ambassador Sanders, launched…
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