For the Latin American community, quincea?eras are considered a passage to womanhood. However, transgender people are often excluded from participating in these cultural traditions because they either don’t know or haven’t been able to share their true gender due to issues of cultural acceptance and systemic barriers. So, in celebration of International Transgender Day of…
A campaign from Virgin and its founder Richard Branson has seen “Dyslexic Thinking” classified as a valuable skill on LinkedIn and added on Dictionary.com as an official term. The campaign, simply called “Dyslexic Thinking,” has run alongside charity Made by Dyslexia with creative production supplied by FCB Inferno, aimed to improve the understanding of the…
From the moment babies are brought into the world, judgement befalls moms and dads. From marked questions about breastfeeding, to well-intentioned strangers advising how many layers a baby should wear and to glares on the plane over the high-pitched screams of a toddler. For parents, online platforms such as Instagram, Facebook, YouTube and Mumsnet can…
Nationwide Building Society, a major British financial institution and the largest of its kind in the world, has entered its third year backing an anti-bullying program in the U.K. which aims to recruit 10,000 ambassadors over the next three years across schools to protect pupils from such harassment. In fact, research carried out by Censuswide…
People who walk by a new billboard in London from femtech brand Elvie might feel a little splash. The 20-foot poster “pees” on passers-by. The stunt aims to tackle taboos around urinary incontinence and shine a light on an issue that affects 84% of women in the U.K. Elvie launched the campaign two weeks after…
In Britain, suicide is the single biggest killer of men under the age of 45, making up to more than three-quarters (76%) of all suicides each year. That is according to mental health not-for-profit organization Men’s Minds Matter, which has released an awareness campaign featuring messages sent prior to people taking their own lives. The…
Women have appeared in advertising since the industry’s beginnings. But are there certain products consumers trust more when women appear in their ads? And which brands are seen as allies to women? Those questions are grappled with in a wide-ranging Women’s History Month survey by consumer analytics firm Engine Insights, which was shared exclusively with…
The challenge The idea of the metaverse has been around for decades, the term first coined by author Neal Stephenson in his 1992 novel Snow Crash. Recently, the ideas–and future–of what the metaverse will become continue to garner more buzz and consumer attention than ever before. We’re on the brink of a tremendous technological milestone…
The Canadian Down Syndrome Society (CDSS), is reminding people that love has no labels and comes in many different forms despite the lack of awareness and understanding from the general population. As part of its continued efforts to dispel misconceptions about the lives of people with Down syndrome, the CDSS launched an awareness initiative with…
Favor wants to revolutionize healthcare for millennials and Gen Z. That’s why the digital health platform formerly known as The Pill Club launched a rebranded site on March 21. This officially marks a shift from a digital platform for contraception to what CEO Liz Meyerdirk described as “the most trusted digital platform for women and…
When it comes to the anatomy, health and sexual wellness of people with vaginas, discussions around true representation and its correlating imagery remain fairly taboo–and at times, totally censored–within marketing and media. For wellness and sexual health brands, the issue of censorship largely impacts folks looking to connect with platforms that discuss natural phenomena like…
The American Cancer Society has estimated that in 2022 alone up to 151,030 Americans may be diagnosed with colorectal cancer, with 52,580 at risk to lose their life to the disease. Colonoscopies can help medical professionals detect the cancer in its early stages and save lives. In partnership with creative agency Beautiful Beast, the Colon…
Athletes’ mental wellbeing, and the pressure they are placed under, took the spotlight last year when U.S. gymnast Simone Biles withdrew from the competition during last year’s Olympics. Japanese tennis player Naomi Osaka, a top-tier tennis player, similarly withdrew from Wimbledon to take “personal time” last summer. The pressure to perform and win can be…
As the “Old Spice Shopping Network” makes its return, so does its determined–and somewhat omnipresent– salesman and celebrated odor analyst, Bob Giovanni. “We’re excited to reintroduce our beloved ’80s pitchman Bob Giovanni in the most hilarious way that only Old Spice can do,” said Matt Krehbiel, Old Spice vp at Procter & Gamble, as the…
Orangetheory Fitness is making a serious investment in one of the most consistently important elements to any enjoyable workout: music. Today, the gym chain announced a year-long partnership with Steve Aoki as the renowned DJ, artist and producer becomes the brand’s first-ever “chief music officer.” In his new role, Aoki will create original set lists…
The animated indie band that stars in a new Australian health care ad is called Fully Sick, and they’re also–to use a regional catchphrase–fully sick. This trio of claymation characters is the hard-rocking centerpiece of “Feels Better,” a 90-second music video-style spot from Sydney-based Milk + Honey United for digital disruptor Rosemary Health. The campaign,…
Travel bookings are almost back to normal–even as our stressful times remain anything but. Room service, bars and restaurants, and access to a pool and spa are among the normal hotel guest comforts disrupted by the pandemic that have returned. But Kimpton Hotels, the IHG-owned boutique chain, knows those perks simply won’t cut it for…
This sugary product isn’t actually a delicious part of a complete breakfast. It’s fictional. And its musical launch commercial–featuring a sassy, upbeat ear worm–isn’t as lighthearted as it may sound. Loopholes the cereal and “Loopholes” the campaign have been created to draw attention to a serious health problem in America: lack of access to period…
Sight deficiencies may seem a bland topic to advertising but for the last 20 years British high street opticians Specsavers is a brand that has been built on making people laugh. With a newly released $5.3 million (four million pounds) campaign, the “Should’ve Gone to Specsavers” line will now aim to relay the purpose and…
Are you a shy pooper? As in, do you shudder at the thought of having to poop within earshot of anyone? If so, razor brand Dollar Shave Club has a solution. In what could be eventually revealed as an April Fools’ Day prank, Dollar Shave Club announced it is developing a “brown noise machine.” Instead…
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