| THE ORIGINAL? Audi A7 spray painted car – 2010 Source : Cannes Archive Online Graffiti Artist : Steve Locatelli School : DDB Brussels (Belgium) |
LESS ORIGINAL Nissan Spray painted cars – 2012 Source : CreativeCriminals Graffiti Artist : Steve Locatelli Agency : TBWA Brussels (Belgium) |
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| THE ORIGINAL? Breast Cancer Awareness / Field Marketing – 2005 Source : Cannes GOLD LION Agency : DDB Brussels (Belgium) |
LESS ORIGINAL Breast Cancer Awareness / Ambient – 2011 Source : Adsoftheworld Agency : Bolero, Fortaleza (Brazil) |
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| THE ORIGINAL? 2 Carat Cups – 2008 Source : Fred & Friends Store (USA) Design : Yusuke Fujinuma & Yoko Yamazaki |
LESS ORIGINAL Moemax Furniture Store / Direct Mail – 2011 Have a more complete view of this Direct Mail on Adsoftheworld Agency : Demner, Merlicek & Bergmann, (Austria) |
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| THE ORIGINAL? Saridon anti headache – 2005 “For that annoying headache that comes and goes” Source : Cannes Lions archive Agency : JWT Sao Paulo (Brazil) |
LESS ORIGINAL Aspirin anti headache – 2011 Headline : “Extra strength for headaches” Source : Adsoftheworld Agency : BBDO Toronto (Canada) |
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| THE ORIGINAL? Matchbox Street Tape (Direct Marketing) – 2008 Source : AdLand, DesigninMains AD : Daniel Schweinzer (Germany) |
LESS ORIGINAL Hot Wheels Track Tape (Direct Marketing) – 2011 Source : Cannes Lions SHORTLIST Agency : Ogilvy (Mexico) |
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| THE ORIGINAL? Iams dog food – 2007 Headline : “Good for life” Source : Cannes Archive Online Agency : Saatchi & Saatchi (France) |
LESS ORIGINAL Mobility Dogs – 2011 Headline : “Honk if you like Mobility Dogs” Source : Adsoftheworld Agency : Whybin TBWA Tequila, Auckland (New Zealand) |
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| THE ORIGINAL? CMIJ Violin Lessons Flyer – 2008 Agency : Memac Ogilvy Label Tunis (Tunisia) |
LESS ORIGINAL Yamaha Violins Flyer / “Windscreen Wiper Violin” – 2011 Agency : Frank & Earnest (Sweden) |
Tambour, Israel’s largest paint retailer took over the entire Boulevard,painting the sidewalk borders in all the colors of the rainbow. Anyone parking on a color got to park for free.
Yesterday, Eilat’s Mayor and Tambour’s CEO launched the campaignand cut the ribbon opposite one of the boulevard’s main hotels.
In a city where parking spaces are few and expensive, Tambour’s initiative is very welcome.
In Israel there are several distinct colors to mark parking regulations:
Red-White = no parking
Blue-White = paying parking
Rainbow parking = free parking for everyone!
Credits
Name of project: Rainbow Parking = Free Parking
Client: Tambour
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
Date: Feb. 2010
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Tzur Golan
Group Creative Director: Yariv Twig
Creatives: Hagai Ramati, Sharon Refael, Gil Aviyam
Executive Client Director: Tal Fishbein
Account Supervisor: Yael Yuz
Account Manager: Liron Ben Yakov
Planning Director: Yehoram Davidi
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Advertising Agency: Tempo Advertising, Bucharest, Romania
Creative Directors: Adrian Preda; Bogdan Costin
Art Director: Dan Costea
Copywriter: Alina Rosioreanu
Additional credits: Danieala Munteanu, Diana Stancu
Released: November 2009
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/divimg src=”http://feeds.feedburner.com/~r/Adverbox/~4/eQCtGrlXHpU” height=”1″ width=”1″/
In this guerrilla-style campaign Ken Starck Painting Company offered their professional services.
200 notes were put up at well-chosen locations in Stockholm, encouraging people to consider repainting this spring.
Credits:
Advertised brand:
Ken Starck Painting Company
Advertising Agency:
ESTER
Work Group:
Creative Director, Lotta Mellgren
Art Director, Emil Jonsson
Copywriter, Daniel Vaccino
Graphic Designer, Dennis Hankvist
Credits:
Client: Editora Abril
Product: Playboy
Title: You will fell inside the Big Brother Brazil
Advertising Agency (Name, City, Country): Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas and Wilson Mateos
Art Director: Bruno Borges
Copywriter: Thomaz Dantas
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
