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| THE ORIGINAL? BMW Mini Countryman – 2010 Source : Cannes Archive Online, Agency : BCube Milan (Italy) |
LESS ORIGINAL : Skoda Octavia – 2013 Source : Nuwave-Marketing Agency : La Chose Paris (France) |
| THE ORIGINAL? Volkswagen – Polo GTI – 2010 Source : Coloribus Agency : Tribal DDB (Germany) |
LESS ORIGINAL New Peugeot 208 – 2012 Source : YouTube, P8perplane Agency : JCDecauxInnovate (Spain) |
LESS ORIGINAL Microsoft Windows 8 – 2012 Source : Adsoftheworld Agency : Jam London (UK) |
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| THE ORIGINAL? Bustop « Look your best » – 2005 Source : Cannes Archive Online Agency : Clemenger BBDO Auckland (New Zealand) |
LESS ORIGINAL Diva by Makole fashion store – 2012 Source : Adsoftheworld Agency : Dunkelblaufastschwarz (Austria) |
| THE ORIGINAL? Heineken « Occasionally perfect Billboard » – 2011 Source : PSFK Agency : Wieden + Kennedy New York (USA) |
LESS ORIGINAL Virgin Radio BillBooth Party – 2012 Source : I Believe in ADV Agency : BCP (Canada) |
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| THE ORIGINAL? NYC DiningCar (click on the image to watch video) – 2011 Source : NYC Dining Car Agency : RonenV.com (USA) |
LESS ORIGINAL Badoit Express (click on the image to watch video) – 2012 Source : CB News, Goldem13 Agency : Elan et Ubi Bene (France) |
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| THE ORIGINAL? Groupe E “The energy to always do more” – 2006 Source : Adsoftheworld, Cannes Lions Archive Agency : Saatchi & Saatchi Simko (Switzerland) |
LESS ORIGINAL Elmu Emasz energy company – 2012 Source : @rc Magazine Billboard Contest Agency : Unknown (Hungary) |
| THE ORIGINAL? Les Oiseaux de Céleste – Installation – 2008 Source : YouTube, Barbican Arts venue Artist : Ariane Michel and Céleste Boursier-Mougenot |
LESS ORIGINAL Standard Bank Pigeon Jazz – 2012 Source : Adsoftheworld Agency : TBWA Hunt Lascaris Johannesburg (South Africa) |
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| THE ORIGINAL? “Help me to evolve” – 2009 “Good ideas bring good results” Source : Young Lions Competition SILVER Creatives : Bob Ferraz and Marcelo Melo (Portugal) |
LESS ORIGINAL Experimente Self-Promo “Help me to evolve” – 2012 “Good ideas bring good results” Source : Vimeo Agency : Experimente, Belo Horizonte (Brazil) |
| THE ORIGINAL? Saxsofunny Sound Production Company – 2009 “Every image has a sound” Source : Cannes SILVER LION Agency : DDB Sao Paulo (Brazil) |
LESS ORIGINAL Tampa Bay Lightening Metal Poster – 2012 “Be the thunder” Source : Adsoftheworld Agency : 22squared (USA) |
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| THE ORIGINAL? Anti-Smoking organization campaign – 2008 Agency : BBDO (Germany) |
LESS ORIGINAL SNCF anti-incivility stunt – 2012 Agency : TBWA Paris (France) |
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| THE ORIGINAL? Mc Donald’s Tony Hawk’s Tour Sponsorship – 2005 Source : Cannes Archive Online Agency : Leo Burnett Chicago (USA) |
LESS ORIGINAL Vans Skateboard Shoes and Apparel – 2007 Source : Rhino Awards Agency : Tribal DDB Hamburg (Germany) |
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| THE ORIGINAL? Sears Optical Centers – 2010 Mirrors are blurred around the glasses. Source : Awarded at CRÉA Agency : LG2 Montreal (Canada) |
LESS ORIGINAL Opticentro (Optica Das Amoreiras) Anti-Myopia – 2012 Mirrors are blurred around the glasses. Source : Adsoftheworld Agency : DraftFCB Lisbon (Portugal) |
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| THE ORIGINAL? UNICEF – 2002 Source : Cannes Archive Agency : Springer & Jacoby (GER) |
LESS ORIGINAL Colgate Plax – 2009 Headline : “Bad breath?” Agency : Young & Rubicam (China) |
LESS ORIGINAL Subway / Obesity Awareness – 2012 Source : Adsoftheworld Agency : DDB (Puerto Rico) |
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| THE ORIGINAL? Hospital de clinicas : Transplants – 2009 “61,702. This could be your number if you needed an organ transplant”. Source : I Believe in Adv, CCSP, Adsoftheworld Agency : RMG Connect Curitiba (Brazil) |
LESS ORIGINAL Santa Casa de Misericórdia : Organ Donation – 2012 “That would be your position if you were in line waiting to receive an organ” Source : Adsoftheworld Agency : Young & Rubicam (Brazil) |
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| THE ORIGINAL? Capisco Hot Sauce – 2011 Source : Cannes Archive Online, Agency : Inter Publicity Mumbai (India) |
LESS ORIGINAL Taystee Chili Sauce – 2012 Source : Adsoftheworld Agency : McCann Erickson Nairobi (Kenya) |
| THE ORIGINAL? Diesel Loverdose – 2011 Source : Neuro Factory, Speed Agency : Speed Montreal (Canada) |
LESS ORIGINAL Nivea Q10 cream – 2012 Source : CB News Agency : Draft FCB Paris (France) |
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| THE ORIGINAL? Antral Taxi Company / Anti Drink and Drive – 2007 Source : Cannes BRONZE LION, DraftFCB website Agency : DraftFCB Lisbon (Portugal) |
LESS ORIGINAL Mahiki Night Club / Anti Drink and Drive – 2012 Source : Adsoftheworld Agency : Bates Pangulf (UAE) |
An innovative new media campaign created for “Eran”, Israel’s emotional first aid service, by McCann Erickson Digital Israel
Agency: McCann Erickson Digital Israel
CEO: Eldad Weinberger
VP Creative: Nir Refuah
Art Director: Nir Refuah
Copywriter: Tal Schweiger
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| THE ORIGINAL? Heineken – Bags made of recycled billboards– 2009 Source : Adsoftheworld Agency : JWT, San Juan (Puerto Rico) |
LESS ORIGINAL Chevrolet Cruze – Bags made of recycled billboards – 2012 Source : Adsoftheworld Agency : Mac Laren Mc Cann (Canada) |
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
