KFC wants consumers to begin associating the reverberant bang of marching band drums and the pop-pop-pop of balloons with its crispy (and Extra Crispy chicken). How do you illustrate onomatopoeia without being too on-the-nose? Geometry’s office in Argentina, a WPP-owned creative commerce agency, found the answer through a variety of sculpture materials, fast-pace cut edits…
First it was the cleaning partnerships. Then it was eliminating change fees. Now airlines, always jockeying to be first out of the gate with fresh innovation, are rolling out rapid Covid-19 tests to get travelers back in the air. United, JetBlue and American Airlines have each announced new testing programs within the last week, aiming…
After a summer of extra attention on how social media platforms handle moderating content, Facebook revealed new details about how it will operate its oversight board as criticism continues to pour in. The board is expected to begin hearing cases of whether the company should reverse decisions to remove organic posts in “mid-to-late October” and…
Walmart, the world’s largest retailer, is embarking on a renovation of its stores. The new store experience will be built around the retailer’s mobile app and inspired by the design of airport terminals to create a digitally enabled shopping environment, said Alvis Washington, the company’s vp of marketing, store design, innovation and experience. It’s part…
As if 2020 weren’t rough enough, Airbnb wants to bring travelers to hell. Well, the Michigan version at least. The home rental site is hosting a Halloween-themed stay in the morbidly named township of Hell, an unincorporated community roughly 15 miles from Ann Arbor, Michigan. The stay is hosted by John Colone, the self-proclaimed mayor…
The past few years have had a certain level of tension in America. More recently, however, the angst has ramped up with several crises like the pandemic and civil unrest unrolling simultaneously. Last night’s presidential debate is likely another agita-inducing moment that could exhaust an already frayed populace. While on the surface, this would seem…
Samsung, the country’s largest smart TV operator, has built a demand-side platform that brings all of its TV inventory under one self-serve roof. The platform aims to help advertisers use granular data to manage the reach and frequency of their campaigns across linear TV, connected TV and Samsung’s mobile and desktop video inventory offerings. Samsung…
R/GA has long taken pride in its ability to reinvent itself for the times. In an industry where agency names and their selling points easily become jumbled, R/GA has managed to stand out with the promise of reinvention every nine years, a signal to brands that it’s never content with the status quo. But a…
As the coronavirus pandemic first shut down physical stores in March and prompted Americans to invest in comfortable furniture for quarantine, Overstock found itself with a flood of demand that overwhelmed its customer care staff. In the months since, the online furniture giant has scaled up its outreach efforts by shifting much of the burden…
Key Insights: The carmaker is thinking beyond linear TV, with plans to roll out a unique campaign for podcasts. Cadillac is going regional to find shoppers willing to make a purchase now. It makes sense to focus on the Escalade, given its special place in the automotive ranks. For Cadillac CMO Melissa Grady, every auto…
Rinki Sethi joined Twitter as chief information security officer, filling a role that had been vacant since last December, when Mike Convertino left the social network to join cybersecurity provider Arceo. Sethi had been vice president and CISO at cloud data management provider Rubrik, and she previously held related roles with IBM, Palo Alto Networks,…
Key Insights: Marketers should think about each campaign individually and ensure they speak to their audience with the correct language and context. Understanding how audiences engage with media is key to effective advertising today. As marketers are having a harder time than ever getting their messaging to consumers in the Peak TV landscape, several publishers…
After months of internal controversy and public scrutiny over allegations of discriminatory working conditions and systemic racism, Cond? Nast has appointed Yashica Olden as its first-ever global chief diversity and inclusion officer. The Nashville native will report to Stan Duncan, chief people officer, at the international media company. Her first day is Oct. 26, and…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Following Antonio Lucio’s Retirement, Facebook Promotes Product Growth VP to…
Key Insight: The former CEO of Telaria has “just started to notice” measurement shortcomings, and now wants to fix it. DoubleVerify, the private equity-backed measurement and verification vendor, had been without a CEO for nearly five months through the height of the coronavirus pandemic. Since the end of July, former Telaria boss Mark Zagorski has…
LONDON–BBH London has created a new campaign for Western Union, the cross-currency payments service, which comprises a gigantic mural of a painting created in just minutes by professional “speed painter” artist Dave Sharp. The campaign is designed to drive awareness of the speed with which people can send money abroad using the brand’s app and…
Facebook has promoted Alex Schultz, vp of product growth, analytics and internationalization for the brand, to chief marketing officer. The announcement comes 11 days after the departure of marketing legend Antonio Lucio, who spent the last two years of his four-decade career as Facebook’s CMO. Lucio joined in 2018, helping the brand navigate crises including…
Brands don’t need much of an excuse to trot out a limited-time promotion, and when that excuse happens to be National Coffee Day (as today officially is), it’s a given that most every restaurant you can name has some kind of java offer underway. Members of Krispy Kreme’s rewards program can get a free coffee…
Facebook will begin testing Accounts Center this week on Facebook, Instagram and Messenger From Facebook, calling it a way “to control connected experiences that work across our applications.” Accounts Center is completely optional. Users can turn connected experiences on and off, including single sign on, which enables people to log into and recover accounts more…
Christmas is coming early at JetBlue, as the airline has announced a fire sale in a bid to drum up business as it heads into the fall. Announced earlier today, the Be an Early Holiday-er promotion will discount flights and hotel packages booked starting Sept. 30 for trips taken during the holiday season. While it…
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