While large agencies and major publishers build out their first-party data solutions in preparation for the deprecation of third-party cookies, smaller companies say they’re still unprepared. A September survey by LiveIntent of 200 senior marketers and publishers at small- to-midsize companies (firms with under 1,000 employees) found that 39% of respondents have no plan in…
Liquid I.V., the thirst-quenching brand best known for its flavorful, travel-friendly electrolyte drink powders, will be further amplifying its non-GMO product line with the inclusion of an immune support blend. The Hydration Multiplier + Immune Support mix, which was unveiled last Thursday on shelves at major retailers (Walmart, Amazon, Costco) nationwide, boasts a citric-tasting fusion…
T-Mobile has formed an unlikely partnership with Betty Crocker on what is likely the first cake mix dedicated to explaining the technical intricacies of wireless networks. The free limited-run product, which was quickly given out today, provides the ingredients for a layer cake with frosting in the carrier’s trademark pink color. Each of its levels…
If you’re scared that your role might be eliminated in the post-pandemic economy, concerned about the accelerating speed of innovation, or just worried that artificial intelligence, machine learning or business process automation might take your job, here are some things you can do to make yourself indispensable. A little recent history Before the pandemic, fear…
Last month, Omnicom revamped leadership at two of its media agencies, appointing Ralph Pardo as CEO of Hearts & Science and Catherine Sullivan as CEO of PHD. Pardo succeeded Erin Matts in the role, who is moving into another role within Omnicom. Matts was named Hearts & Science CEO in 2019, when Scott Hagedorn was…
After overhauling NBCUniversal’s news and entertainment divisions, new CEO Jeff Shell has turned his attention to the business side, expanding Linda Yaccarino’s role at the company. Yaccarino has been promoted to chairman of global advertising and partnerships for NBCUuniversal. In addition to overseeing national advertising sales, ad sales marketing and global partnerships, Yaccarino will now…
The third-party cookie doomsday clock is now at 15 months, and the ad-tech industry is still at loggerheads over finding a viable replacement for the backbone of web advertising. Many of these discussions happen on a call every Tuesday within the World Wide Web Consortium’s (W3C) web advertising business group. The most recent call left…
In the middle of a public health crisis, wedding season has effectively been put on hold. Children aren’t rushing to hug their grandparents, and family vacations have downsized dramatically. The emotional milestones of the travel experience have nearly disappeared. Hilton is trying to rekindle that spark. In the brand’s new global campaign titled “To New…
In 2016, the Association of National Advertisers (ANA) launched its SeeHer initiative to create a more accurate portrayal of women in the media. At its launch, the ANA provided agencies, marketers and media shops with toolkits to score their creative to ensure there was no unconscious bias in ads. The original goal was to increase…
With just weeks remaining before the 2020 U.S. elections, Twitter is again making changes to how it flags tweets it determines include misinformation. Twitter already puts warning labels on tweets that may contain misinformation about elections, the Covid-19 pandemic or include manipulated media like deepfakes. But the company will soon handle those tweets differently, requiring…
Pakistan’s telecommunications regulator ordered providers to block the popular social media app TikTok on Friday due to the company’s inability to remove “immoral” and “indecent” content. In a statement, the Pakistan Telecommunication Authority (PTA) said it gave TikTok “considerable time to respond and comply” with its instructions to moderate “unlawful online content” but said the…
Joe Biden became perhaps the most prominent voice in the Twitter chatter around Wednesday night’s vice presidential debate with a bit of trolling about the fly that lingered in Vice President Mike Pence’s hair. The former vice president and current presidential candidate was far from the only one to notice that a fly spent a…
You know them from their commercials. Tiny, naughty-but-nice anthropomorphic candies cause problems for people, such as dropping a dumbbell on a poor guy’s foot in the gym or blasting air horns when a young girl returns home past curfew. But then they offer some sort of endearing solution that approaches redemption. Whether they are friend…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. CBS Sets First-Ever Companywide Brand Refresh to ‘Become Relevant to…
As the global aviation industry begins to take flight again, U.S. airlines are starting to get creative about keeping their most valuable flyers: business travelers. U.S. airlines, on average, are looking to replace roughly 86.5% of their revenue from 2019. United Airlines’ revenue is down 85% so far this year. Now, United, the nation’s third-largest…
BBDO veteran Michael Aimette has taken on the co-chief creative officer role at FCB New York. He’ll work alongside Gabriel Schmitt, who was promoted to co-chief creative officer of FCB New York earlier this year. The two have jointly taken on a role previously held by Ari Halper, who was promoted to FCB’s creative partner…
Indian IT consulting giant Infosys has announced today that it will acquire digital services and consulting agency Blue Acorn iCi. According to Infosys, the addition of the Platinum Adobe Solution partner’s digital customer experience, strategy, commerce, design, engineering and analytics expertise will strengthen the company’s overall end-to-end client experience services. Blue Acorn iCi has over…
Like an estimated 638,000 other corporations out there, Cole Haan uses the instant-messaging app Slack to do what it does–which, since 1928, has been designing stylish footwear suitable for the office. Of course, many white-collar professionals have been absent from the office for a good six months now, a fact that’s been a kick in…
Since its launch in 2009, fashion resale platform ThredUp was focused on breaking down the stigmas associated with thrifting and sustainable fashion, operating with a mission of making secondhand clothing chic and trustworthy. A decade later, and ThredUp found itself wondering where to go next with the brand. Used clothing is not only a widely…
Prior to assuming her role as svp, head of global marketing at Peloton in August, Dara Treseder was a member of the fitness brand’s app, which offers a comprehensive library of wellness classes, and a member of two community Peloton groups. So, when the opportunity arose for her to join the executive marketing leadership team…
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