G.M. and Mountain Dew Pull Ads After Criticism for Racial Insensitivity

The General Motors ad included a song with lyrics that crudely referred to the Chinese. Mountain Dew’s ad involved a battered woman and a lineup with African-American men.

    

The Media Equation: Cable TV’s Shift to Darker Dramas Proves Lucrative

Built on lush portraits of human pathology, subscription- and ad-supported cable channels gradually became hotbeds of quality and profits, as detailed in “Difficult Men” by Brett Martin.

    

Advertising: Mun2 Relies Heavily on Reality Shows Starring Celebrities

Mun2’s presentation to advertisers for its 2013 and 2014 seasons featured new and returning reality series that centered on celebrities.

    

Media Decoder Blog: G.M. Returns to Facebook for a Test, for Now

General Motors, which made headlines in May 2012 when it stopped running paid advertising on Facebook, said on Tuesday that it had begun a test program of paid ads on facebook.com aimed at consumers who check Facebook on their mobile devices.

    

Advertising: Ads That Speak the Language of Social Media

The new starring role of social media in ads signals that agencies and advertisers believe they are prevalent enough to refer to without the risk of being misunderstood.

Advertising: A Channel Reflects the Reshaping of TV Demographics

Bounce TV is aiming to reach African-American viewers through broadcast television, not cable.