Eyewear brand Oakley has been a mainstay in sports like beach volleyball, football and baseball. Supreme athletes like Patrick Mahomes, Lamar Jackson, Chloe Kim and Francisco Lindor make up the brand’s roster. Now, the lens crafter is looking to establish itself in the esports market. Eyeing a growing esports industry, Oakley has signed a multi-year…
Iconic Activision Blizzard game franchise Call of Duty took its title seriously when it came to helping veterans find meaningful employment at the conclusion of their military service. Over the past 12 years, the Call of Duty Endowment initiative has helped more than 100,000 veterans find meaningful careers, reaching that goal two years ahead of…
Before the metaverse, there was The Sims. For over two decades, the Electronic Arts (EA) gaming franchise has allowed users to enter a virtual realm where they can play God by controlling characters and environments. Lately, as The Sims continues to attract players, the game seems more prescient than ever as people’s real and virtual…
Activision Blizzard’s Overwatch League (OWL) is back for fifth season, and in an effort to be a hoot among viewers, it’s using a common sports tool to engage with fans. The esports competition updated its Pick’em feature for the new season, which is the first to be played on Overwatch 2. Introduced in 2020, Pick’em…
Augmented reality technology pops up in our daily lives more than we realize. From filters in our favorite social apps to virtually trying on a pair of glasses, it’s all powered by AR–and it’s only going to expand into more industries. Jadu AR merges the metaverse and the real world, calling it a mirrorverse. Users…
Belgium is the latest country to crack down on sports betting ads with its Minister of Justice announcing his proposal of an outright ban on the advertising of sports gambling across the country earlier this week. In a measure to combat gambling addiction across the country, Minister Vincent Van Quickenborne intends to introduce the ban…
Esports brand FaZe Clan is ramping up production of original content with a new reality competition series to provide more premium reach for brand marketing partners. And the esports giant is coming into this new phase with a new partner: lifestyle nutrition brand Ghost. The news comes after FaZe Clan ended its partnership with energy…
Following its partnership announcement with Lego to develop a metaverse, Epic Games has agreed to partner with WPP to help them deliver a digital experience for brands in that space. The partnership will include the development of a training program to upskill thousands of the agency network’s creatives and technologists to develop brand experiences for…
The streaming wars haven’t been limited to streaming services–there’s livestream shopping, live sports, Twitch (just to name a few) and, as it gains regulatory approval in more places across the U.S., online gambling. That’s because more casino apps are hosting live casinos, in which real dealers shuffle cards and spin roulette wheels as remote gamblers…
While winning gaming tournaments will always be the main objective for esports brands, original content creation has evolved into an important factor in cultivating an audience in the growing industry. There will be 29.6 million monthly esports viewers in the U.S. in 2022, according to Insider Intelligence. That figure is up 11.5% from last year….
VICE Media and Razorfish recently surveyed Gen Z gamers and learned that they spend twice as much time hanging out with friends in the metaverse than they do in real life. Survey respondents spend 12.2 hours per week playing video games versus 6.6 hours hanging out with friends in person. These gamers don’t only view […]
The post Gen Z Gamers Explore the Metaverse, Find It to Their Liking appeared first on Adpulp.
Like many marketing leaders, Matt “Bk” Augustin started out in the agency world, working on just about everything imaginable–from Tinder to the NFL to Supercuts. However, when “the Social Nerd” (as people have come to know him) had the unique opportunity to join revolutionary gaming brand FaZe Clan, it was something he couldn’t pass up….
The UK-based media company Future plc. announced Wednesday the official launch of a new title, called TechRadar Gaming (TRG), that aims to transform consumer interest in gaming into robust affiliate and advertising revenue. While enthusiasm for video games has grown steadily for years, the pandemic rapidly accelerated user adoption, said editor in chief Julian Benson,…
Fortnite maker Epic Games is steadily putting together the building blocks of its significant metaverse endeavor, which will focus on reaching younger kids. Sony Group and Kirkbi, which owns 75% of Lego Group, have invested $1 billion each in the gaming studio to advance their efforts to shape metaverse content and advertising. Last week, Lego…
Even at 90 years old, there’s a lot of love for the Lego brand, which ranks consistently high globally in both reputability and coolness. Through the years, the humble brick has cemented its status as a cultural icon by evolving to keep up with the times. A movie franchise, Amazon Alexa skills, virtual builders and…
For the more than 300 million hard of hearing (HoH) gamers worldwide, a lack of accommodation for different forms of communication across gaming platforms can often leave them feeling excluded. Though the industry has been slow to adapt to new features, new technology is supporting greater inclusion. AB InBev’s Pilsen Callao in Peru has teamed…
It’s 2022. You no longer need to be governed by physical constraints. Today, you can enter the metaverse, inhabit a virtual body, live in a virtual home, and interact with other avatars in a world of make-believe. If you’re a developer, you can also create new “worlds” that attract visitors and investors ready to spend […]
The post In the Metaverse, Speculators Pursue Their Virtual Dream States appeared first on Adpulp.
Twitter analyzed gaming-related chatter on its platform in the first quarter of 2022, and it found that the three-month period was the biggest quarter to date for the topic. The social network said almost 800 million tweets about gaming were shared during the quarter, up 52% year-over-year and 12% from the fourth quarter of 2021….
Brands often give off “How Do You Do, Fellow Kids” vibes in their quest to capture the attention of younger generations. However, the marketers at YouTube, Netflix and McDonald’s can rest easy knowing they’ve topped the list of the coolest brands among seven-to-14 year-olds. A year-long poll of 30,000 kids and teens from research consultancy…
With the imminent release of the sequel to surprise hit Sonic the Hedgehog, Activision Blizzard’s mobile gaming division King has teamed with the makers of the film to deliver an in-game event through Candy Crush Saga. The event will be produced alongside Paramount Pictures to promote the film to millions of players by inviting Sonic…
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