Hasta La Creative!

Incredibly warm and toasty. Oven-Toasted Breakfast Sandwiches.

Advertising Agency: Hill, Holliday, Boston, USA
Creative Directors: Kevin Daley, Tim Cawley
Art Director: Meg O’Connell
Copywriter: Mark Nardi
Photographer: Steve Bronstein
Published: May 2008

Advertising Agency: Forsman & Bodenfors, Gothenburg, Sweden
Published: May 2008

The softest thing since sliced bread.

Advertising Agency: McCann-Erickson London, UK
Art Director: Ben Brazier
Copywriter: Johnny Skinner
Photographer: Kevin Summers
Published: May 2008

Watch the salad grow over the weeks.

Advertising Agency: Leo Burnett Chicago Illinois, USA
Global Chief Creative Officer: Mark Tutssel
Chief Creative Officer: John Condon
EVP/Creative Group Head: John Montgomery
Creative Directors: V. Cook, G. Fox-Robertson, B. Shembeda, A. Gross

Food has to be the most essential good that most people will surely buy. Food is among the basic necessities that most people need but it still remains that their benefits will be considered by people as well.

Food is at the top of the heap of Maslow’s hierarchy of needs of man. People need them to survive but they are also particular on what they eat. To ensure that people are not conned into something that will not provide them any good when it comes to digesting, it would be best to make sure that potential markets know what they are bargaining for.

Besides, healthy eating is an obvious practice today and people want to know if what they will be eating is bad or good for their overall health.

Government ministers today welcomed new television food advertising guidelines, saying they were a step forward in tackling New Zealand’s obesity problem.

The New Zealand Television Broadcasters’ council has launched a new Children’s Food Classification system as part of the guidelines for television adverts.

(Source) TV3 News

Technorati Tags: food, maslows hierarchy of needs advertising, television, guidelines, healthy eating

More fruit than before.

Advertising Agency: JWT, Brussels, Belgium
Creative Directors: Sabine Botta, Christopher Gelder
Art Director: Sebastien Verliefde
Copywriter: Jurgen Verbiest
Photographer: Gregor Collienne
Retouching: The Living Room
Published: May 2008

Regulates your organism in two weeks.

Advertising Agency: Leo Burnett, Bogotá, Colombia
Creative Directors: Carlos Murad, Otavio Schiavon
Art Directors / Copywriters: Germán Espitia, Camilo Carvajal
Published: March 2008

Eat tastier!

Advertising Agency: JWT, Frankfurt, Germany
Creative Directors: Ralph Thamm, Klaus Schwope
Art Directors: Ralph Thamm, Reinhard Obinger, Pavel Bondarenko
Copywriter: Ralph Thamm
Photographer: Tim Thiel
Published: June 2007

Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Andy DiLallo, Jay Benjamin
Creative Group Head: Ben O’Brien
Copywriter: Rob Kleckner
Art Director: Dan Oliva
Director: Robin Walters
Production Co.: Curious Film
Sound: Nylon

Feed your bunny. Dona Benta carrot cake.

Advertising Agency: Lew´Lara/TBWA, São Paulo, Brazil
Creative Directors: Victor Sant´anna, Felipe Luchi, Manir Fadel, Braulio Kuwabara
Art Director: Filipe Cuvero
Copywriter: Roberto Kilciauskas
Photographer: Rogerio Miranda
Published: January 2008