Stella Artois has created a huge, bright 28 x 14-meter piece of artwork right in the heart of London’s famous Brick Lane district. But its geometric shapes and contrasting colors don’t just look pretty, they cleverly show people where to sit to maintain social distancing. Pubs in England were allowed to reopen this weekend for…
LONDON–It’s a clich? to say it, but just as with tea, pubs really are central to British culture, and many Brits have been dreaming of a proper, pub-poured pint since they closed in England on March 20 as the country went into lockdown. On Saturday-dubbed by many as “Super Saturday”-the government allowed pubs and bars…
Life has been tough for communities throughout lockdown all over the world. But it’s not just people who are missing company–inanimate objects are too, as KFC Malaysia illustrated in its latest campaign to promote the reopening of its restaurants. The fried chicken chain has released a new video featuring a lonely chair, sauce dispenser and…
?altibar??iai is not a dish you’re likely to see very often outside of Lithuania, and, unless you’re a linguist, you’re not to likely to have much luck pronouncing it either-but the Baltic state is betting on it to help lure in more tourists, even if it does leave them tongue-tied. ?altibar??iai (pronounced “shull-tee-barsh-chay”) is a…
Last week, White Castle issued an animated little announcement–the results of a survey it had conducted about chicken. Specifically, it was about its Chicken Rings (12 for $2.99), an item variously described by respondents as “fanfreakingtastic” and “pluckin’ awesome.” Not exactly a bombshell piece of news. Nor was it especially jaw-dropping that the lead finding–“More…
First Baby Nut conquered the Super Bowl. Now he’s set to do the same at the supermarket. For the first time, Baby Nut, the cute newborn version of Planters’ classic mascot Mr. Peanut who made his debut at the Super Bowl this year, will appear on Planters packaging. On the packaging, a wide-eyed Baby Nut…
Summer officially began last week, and while many of the activities that beer drinkers look forward to during the warmer months have been canceled as a result of the Covid-19 pandemic, beer brands are looking for ways to encourage some of the lower-risk summer pastimes. With that in mind, Dos Equis created a cooler to…
Walmart China has teamed up with Varcode to provide the retailer with a digital technology that allows it to track the freshness of perishable foods by scanning a barcode using a mobile app. “For a young company, we’re honored to be selected by Walmart on food safety,” said Joseph Battoe, Varcode’s CEO. “They are world-class…
Burger King and Kraft Dinner are the latest brands to link up at a time when fast-food chains and food brands are hopping on the snacking trend that was already underway, prior to Covid-19. The two brands have partnered in Canada to serve up KD Bites, deep-fried bite-sized golden nuggets stuffed with gooey mac and…
Sweden is one of the few countries in the world that chose not to implement a full lockdown in response to Covid-19. Instead, it kept most businesses open pretty much as usual, save for asking people to observe social distancing. But despite that relatively lax approach, the country’s pubs, restaurants and bars have nonetheless struggled…
Burger King France been transformed into an airline called “Burger Klean” in the brand’s latest funny spot by agency Buzzman. The ad parodies the safety announcements that have long greeted travelers on airplanes, reminds people to pay attention to virus-prevention safety measures and says not to confuse the hand sanitizers in store for ketchup. Running…
During the pandemic, Jimmy John’s, like many restaurant chains, had to figure out how keep business going as the lunch flow of office workers largely evaporated. The sandwich chain responded by introducing a number of value offerings that appealed not only to customers’ taste buds but their wallets too. Jimmy John’s also took the initiative…
Moving in fits and starts, the country is slowly reopening its economy. And while that looks different in at least every state–if not every city–what’s consistent is the importance of following local guidelines to ensure the safety of our communities all across the nation. With that in mind, Budweiser created a new 60-second spot that…
Halo Top is encouraging customers to stop “shoulding” themselves and enjoy a pint. The light ice cream brand teamed up with Heat, Deloitte Digital’s agency, for the first time to produce a new campaign titled “Dance,” which takes Halo Top into a new era of body positivity branding. The 30-second spot features a woman dancing…
Fat Brands, the parent company of restaurant chains including Fatburger and steakhouses Ponderosa and Bonanza, is serving up a course of mergers and acquisitions, with a helping of new openings. The shift to expansion mode comes as states continue to reopen after closing down in the middle of March due to Covid-19. “We’re seeing acquisition…
Burger King’s marketing team never misses a chance to jump on a hot trend, especially in technology. Case in point: The brand is launching a Whopper giveaway linked to automotive artificial intelligence, which “knows what you crave,” according to BK’s new ad campaign launching today and coming on the heels of the restaurant’s recent dance-based…
As Covid-19 ravaged France, tragically claiming the lives of 30,000 residents, the country went into full lockdown to halt the disease’s spread. Now, after an 11-week shutdown, restaurants are beginning to reopen. To promote the doors being open at McDonald’s locations throughout the country, DDB Paris created a charming spot with a touch of nostalgia….
For the first time in 83 years, Krispy Kreme fanatics won’t have to visit one of the doughnut chain’s elusive signature green-roofed outposts to get their glaze fix. Finally, something sweet has happened in 2020. Starting today, the saccharine confections will be available for purchase in bite-sized form at all Walmart locations nationwide. By July,…
Many brands responded to the pandemic by expanding their services into new sectors, such as Bacardi shifting to hand sanitizer production or Uber launching on-demand retail delivery. Instead of pivoting her business, however, Debbie Wei Mullin, CEO of coffee brand Copper Cow Coffee, zeroed in on its most effective elements, which led to the company’s…
By reintroducing the $5 Footlong sandwich promotion, Subway is hoping to turn back the clock to a time in the chain’s history that is remembered for its sales growth. Franchisees such as Aly Eatery, an operator of Subway restaurants in Nevada that filed for Chapter 11 bankruptcy protection, are certainly in need of the boost….
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